Swisher Financial Concepts’s Alphabet (Google) Class C GOOG Stock Holding History

Bought
Maintained
Sold
Quarter Market Value Status Shares Change in
Stake
Trade Value Portfolio Weight Portfolio Position
2026
Q2
$875K Sell
2,477
-1,290
-34% -$461K 0.55% 27
2026
Q1
$1.08M Sell
3,767
-60
-2% -$18.9K 0.6% 29
2025
Q4
$1.2M Hold
3,827
0.68% 23
2025
Q3
$932K Sell
3,827
-240
-6% -$50.4K 0.56% 28
2025
Q2
$721K Sell
4,067
-3
-0.1% -$496 0.47% 41
2025
Q1
$636K Buy
4,070
+1,160
+40% +$212K 0.53% 34
2024
Q4
$554K Sell
2,910
-1,120
-28% -$198K 0.65% 29
2024
Q3
$671K Hold
4,030
0.42% 39
2024
Q2
$752K Hold
4,030
0.76% 23
2024
Q1
$640K Hold
4,030
0.56% 30
2023
Q4
$578K Buy
+4,030
New +$547K 0.56% 34

Other funds holding GOOG

Swisher Financial Concepts's GOOG Position: Q2 2026 in Review

Swisher Financial Concepts reduced its Alphabet (Google) Class C (GOOG) stake by 34% in Q2 2026, selling an estimated $461K and leaving 2,477 shares worth $875K. The position accounts for 0.55% of the portfolio, ranked #27.

Swisher Financial Concepts first reported a position in GOOG in Q4 2023 and has held it in 11 quarters since. The position peaked at $1.2M in Q4 2025. 5,238 funds tracked by Wall St. Rank hold GOOG as of Q2 2026.

  • Swisher Financial Concepts held 2,477 shares of Alphabet (Google) Class C worth $875K as of Q2 2026.
  • Swisher Financial Concepts sold 1,290 Alphabet (Google) Class C shares in Q2 2026, an estimated $461K.
  • Alphabet (Google) Class C made up 0.55% of Swisher Financial Concepts's portfolio in Q2 2026, its #27 holding.
  • Swisher Financial Concepts first reported a position in Alphabet (Google) Class C in Q4 2023 and has held it in 11 quarters since.
  • Swisher Financial Concepts's Alphabet (Google) Class C position peaked at $1.2M in Q4 2025.
  • 5,238 funds tracked by Wall St. Rank held Alphabet (Google) Class C as of Q2 2026.

Based on Swisher Financial Concepts's 13F filing for Q2 2026, filed 6 Aug 2026.