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SFP

Sterling Financial Planning Portfolio holdings

AUM $337M
1-Year Est. Return 19.27%
This Fund
S&P 500
This Quarter Est. Return
+8.75%
1 Year Est. Return
+19.27%
3 Year Est. Return
+46.75%
5 Year Est. Return
+48.15%
10 Year Est. Return
–
AUM
$140M
AUM Growth
+$16M
Cap. Flow
+$5.74M
Cap. Flow %
4.09%
Top 10 Hldgs %
50.19%
Holding
394
New
34
Increased
70
Reduced
72
Closed
11

Top Buys

Rank Stock Value
1
IAU icon
iShares Gold Trust
IAU
+$1.79M
2
FNDC icon
Schwab Fundamental International Small Company Index ETF
FNDC
+$1.69M
3
IDV icon
iShares International Select Dividend ETF
IDV
+$1M
4
SCZ icon
iShares MSCI EAFE Small-Cap ETF
SCZ
+$693K
5
DGS icon
WisdomTree Emerging Markets SmallCap Dividend Fund
DGS
+$495K

Top Sells

Rank Stock Value
1
IJH icon
iShares Core S&P Mid-Cap ETF
IJH
+$1.02M
2
IJK icon
iShares S&P Mid-Cap 400 Growth ETF
IJK
+$392K
3
IJR icon
iShares Core S&P Small-Cap ETF
IJR
+$269K
4
FNDX icon
Schwab Fundamental US Large Company Index ETF
FNDX
+$226K
5
PRFZ icon
Invesco FTSE RAFI US 1500 Small-Mid ETF
PRFZ
+$156K

Sector Composition

Rank Sector Weight
1 Healthcare 2.97%
2 Financials 2.82%
3 Technology 2.64%
4 Industrials 2.24%
5 Consumer Discretionary 1.96%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
USEP icon
201
Innovator US Equity Ultra Buffer ETF September
USEP
$149M
$29K 0.02%
1,036
– –
BP icon
202
BP
BP
$109B
$28K 0.02%
1,155
– –
PM icon
203
Philip Morris
PM
$293B
$28K 0.02%
310
– –
YUMC icon
204
Yum China
YUMC
$16.5B
$28K 0.02%
470
– –
EMR icon
205
Emerson Electric
EMR
$87.5B
$27K 0.02%
300
– –
PPLI
206
People Inc
PPLI
$3.2B
$27K 0.02%
229
– –
NOW icon
207
ServiceNow
NOW
$121B
$27K 0.02%
270
– –
GOVT icon
208
iShares US Treasury Bond ETF
GOVT
$43.5B
$26K 0.02%
+1,011
New +$27K
SOXL icon
209
Direxion Daily Semiconductor Bull 3X ETF
SOXL
$22.4B
$26K 0.02%
690
-30
-4% -$1.12K
VTI icon
210
Vanguard Morningstar Total Stock Market ETF
VTI
$680B
$26K 0.02%
128
+13
+11% +$2.63K
AXP icon
211
American Express
AXP
$231B
$25K 0.02%
180
– –
BXP icon
212
Boston Properties
BXP
$11B
$25K 0.02%
250
– –
MET icon
213
MetLife
MET
$64.3B
$25K 0.02%
403
+3
+0.8% +$166
UNH icon
214
UnitedHealth
UNH
$367B
$25K 0.02%
67
– –
IWO icon
215
iShares Russell 2000 Growth ETF
IWO
$14.8B
$24K 0.02%
79
– –
RPG icon
216
Invesco S&P 500 Pure Growth ETF
RPG
$2.07B
$24K 0.02%
720
– –
CVM icon
217
CEL-SCI Corp
CVM
$28.1M
$23K 0.02%
50
– –
PLTR icon
218
Palantir
PLTR
$375B
$23K 0.02%
+1,000
New +$27.4K
UBER icon
219
Uber
UBER
$143B
$23K 0.02%
430
– –
BR icon
220
Broadridge
BR
$18.8B
$22K 0.02%
145
– –
DVA icon
221
DaVita
DVA
$11.5B
$22K 0.02%
200
– –
EXPD icon
222
Expeditors International
EXPD
$23.2B
$22K 0.02%
200
– –
VCSH icon
223
Vanguard Short-Term Corporate Bond ETF
VCSH
$44.7B
$22K 0.02%
+267
New +$22.1K
ASAN icon
224
Asana
ASAN
$2B
$21K 0.02%
750
– –
LHX icon
225
L3Harris
LHX
$53.9B
$20K 0.01%
100
– –
7 8
9
10 11

Similar funds

NL
NKCFO LLC Geneva, Illinois $337M AUM 58.12% 1-Year Est. Return
FIM
Freedom Investment Management Hartford, Connecticut $337M AUM 22.95% 1-Year Est. Return
SIC
Shoker Investment Counsel Oxford, Ohio $337M AUM 24.9% 1-Year Est. Return
SC
Schiavi & Co Wilmington, Delaware $337M AUM 16.69% 1-Year Est. Return
SG
Standard General New York $336M AUM 16.52% 1-Year Est. Return
BCM
Brightline Capital Management Miami, Florida $338M AUM 197.95% 1-Year Est. Return
CAC
Core Alternative Capital Peachtree Corners, Georgia $339M AUM 18.22% 1-Year Est. Return
HFS
Haverford Financial Services Radnor, Pennsylvania $336M AUM 20.46% 1-Year Est. Return

Sterling Financial Planning's Q1 2021 Portfolio in Review

As of Q1 2021, Sterling Financial Planning held 394 positions worth $140M, up 13% from $124M the previous quarter. Its ten largest holdings account for 50% of the portfolio.

Sterling Financial Planning deployed $5.74M of net new capital in Q1 2021, opening 34 new positions and adding to 70 existing holdings. Its largest new stake was iShares MSCI EAFE Small-Cap ETF: 9,768 shares worth $702K.

By sector, the portfolio is most concentrated in Healthcare at 3% of assets, down from 3.4% a quarter earlier, followed by Financials and Technology.

On the sell side, the largest reduction was iShares Core S&P Mid-Cap ETF, an estimated $1.02M trimmed.

  • Sterling Financial Planning's largest Q1 2021 buy was iShares MSCI EAFE Small-Cap ETF: 9,768 shares worth $702K.
  • Sterling Financial Planning added most to iShares Gold Trust in Q1 2021, an estimated $1.79M increase.
  • Sterling Financial Planning's biggest Q1 2021 reduction was iShares Core S&P Mid-Cap ETF, cutting an estimated $1.02M.
  • Sterling Financial Planning fully exited Genuine Parts in Q1 2021, selling an estimated $36K.
  • Sterling Financial Planning's ten largest holdings make up 50% of its $140M portfolio in Q1 2021.
  • Sterling Financial Planning opened 34 new positions and closed 11 in Q1 2021.
  • Sterling Financial Planning's portfolio value rose 13% quarter-over-quarter to $140M.

Based on Sterling Financial Planning's 13F filing for Q1 2021, filed 28 Apr 2021.