Southeast Asset Advisors’s Alphabet (Google) Class C GOOG Stock Holding History
Bought
Maintained
Sold
| Quarter | Market Value | Status | Shares |
Change in Stake | Trade Value | Portfolio Weight | Portfolio Position | |
|---|---|---|---|---|---|---|---|---|
|
2026
Q1 | $121M | Sell |
421,415
-17,738
| -4% | -$5.57M | 13.25% | 2 |
|
|
2025
Q4 | $138M | Sell |
439,153
-9,449
| -2% | -$2.71M | 13.08% | 2 |
|
|
2025
Q3 | $109M | Buy |
448,602
+4,419
| +1% | +$929K | 11.9% | 2 |
|
|
2025
Q2 | $78.8M | Buy |
444,183
+1,009
| +0.2% | +$167K | 9.37% | 3 |
|
|
2025
Q1 | $69.2M | Sell |
443,174
-8,649
| -2% | -$1.58M | 8.49% | 3 |
|
|
2024
Q4 | $86M | Sell |
451,823
-118,161
| -21% | -$20.9M | 10.56% | 2 |
|
|
2024
Q3 | $95.3M | Sell |
569,984
-4,117
| -0.7% | -$697K | 10.54% | 2 |
|
|
2024
Q2 | $105M | Sell |
574,101
-36,629
| -6% | -$6.23M | 12.66% | 2 |
|
|
2024
Q1 | $93M | Buy |
610,730
+9,312
| +2% | +$1.34M | 11.19% | 2 |
|
|
2023
Q4 | $84.8M | Sell |
601,418
-12,276
| -2% | -$1.67M | 11.23% | 2 |
|
|
2023
Q3 | $80.9M | Sell |
613,694
-7,941
| -1% | -$1.03M | 11.37% | 2 |
|
|
2023
Q2 | $75.2M | Sell |
621,635
-13,314
| -2% | -$1.54M | 10.71% | 3 |
|
|
2023
Q1 | $66M | Buy |
634,949
+1,525
| +0.2% | +$147K | 9.91% | 3 |
|
|
2022
Q4 | $56.2M | Buy |
633,424
+111
| +0% | +$10.6K | 8.93% | 3 |
|
|
2022
Q3 | $60.9M | Buy |
633,313
+3,433
| +0.5% | +$383K | 10.35% | 3 |
|
|
2022
Q2 | $68.9M | Buy |
629,880
+2,980
| +0.5% | +$352K | 10.87% | 3 |
|
|
2022
Q1 | $87.5M | Buy |
626,900
+8,260
| +1% | +$1.12M | 11.62% | 3 |
|
|
2021
Q4 | $89.5M | Sell |
618,640
-3,280
| -0.5% | -$474K | 12.28% | 3 |
|
|
2021
Q3 | $82.9M | Sell |
621,920
-2,980
| -0.5% | -$411K | 13.6% | 2 |
|
|
2021
Q2 | $78.3M | Sell |
624,900
-2,680
| -0.4% | -$319K | 12.83% | 2 |
|
|
2021
Q1 | $64.9M | Sell |
627,580
-3,120
| -0.5% | -$310K | 11.65% | 2 |
|
|
2020
Q4 | $55.2M | Sell |
630,700
-11,000
| -2% | -$928K | 10.96% | 2 |
|
|
2020
Q3 | $47.2M | Sell |
641,700
-1,400
| -0.2% | -$107K | 10.57% | 3 |
|
|
2020
Q2 | $45.5M | Sell |
643,100
-8,940
| -1% | -$603K | 11.27% | 3 |
|
|
2020
Q1 | $37.9M | Sell |
652,040
-13,200
| -2% | -$896K | 11.07% | 3 |
|
|
2019
Q4 | $44.5M | Sell |
665,240
-5,440
| -0.8% | -$351K | 10.57% | 3 |
|
|
2019
Q3 | $40.9M | Sell |
670,680
-25,520
| -4% | -$1.51M | 10.44% | 3 |
|
|
2019
Q2 | $37.6M | Sell |
696,200
-4,960
| -0.7% | -$286K | 9.86% | 3 |
|
|
2019
Q1 | $41.1M | Buy |
701,160
+1,620
| +0.2% | +$90.9K | 11.01% | 3 |
|
|
2018
Q4 | $36.2M | Sell |
699,540
-1,180
| -0.2% | -$63.2K | 10.83% | 3 |
|
|
2018
Q3 | $41.8M | Sell |
700,720
-1,160
| -0.2% | -$69.5K | 11.21% | 2 |
|
|
2018
Q2 | $39.2M | Buy |
701,880
+580
| +0.1% | +$31.3K | 11.27% | 3 |
|
|
2018
Q1 | $36.2M | Buy |
701,300
+1,920
| +0.3% | +$106K | 10.72% | 3 |
|
|
2017
Q4 | $36.6M | Buy |
699,380
+420
| +0.1% | +$21.4K | 11.07% | 3 |
|
|
2017
Q3 | $33.5M | Sell |
698,960
-17,480
| -2% | -$814K | 10.6% | 3 |
|
|
2017
Q2 | $32.6M | Buy |
716,440
+283,800
| +66% | +$13M | 10.57% | 3 |
|
|
2017
Q1 | $17.9M | Buy |
432,640
+240
| +0.1% | +$9.85K | 5.61% | 4 |
|
|
2016
Q4 | $16.7M | Buy |
432,400
+1,140
| +0.3% | +$44.4K | 5.27% | 4 |
|
|
2016
Q3 | $16.8M | Buy |
431,260
+3,880
| +0.9% | +$147K | 5.62% | 4 |
|
|
2016
Q2 | $14.8M | Sell |
427,380
-1,620
| -0.4% | -$58.2K | 4.87% | 4 |
|
|
2016
Q1 | $16M | Buy |
429,000
+120,980
| +39% | +$4.33M | 5.2% | 4 |
|
|
2015
Q4 | $11.7M | Buy |
+308,020
| New | +$11.1M | 3.97% | 4 |
|
|
2015
Q2 | – | Sell |
-14,119
| Closed | -$386K | – | 93 |
|
|
2015
Q1 | $386K | Buy |
+14,119
| New | +$378K | 0.13% | 64 |
|
Other funds holding GOOG
VCM
VPM
Southeast Asset Advisors's GOOG Position: Q1 2026 in Review
Southeast Asset Advisors reduced its Alphabet (Google) Class C (GOOG) stake by 4% in Q1 2026, selling an estimated $5.57M and leaving 421,415 shares worth $121M. The position accounts for 13.25% of the portfolio, ranked #2.
Southeast Asset Advisors first reported a position in GOOG in Q1 2015 and has held it in 43 quarters since. The position peaked at $138M in Q4 2025. 5,121 funds tracked by Wall St. Rank hold GOOG as of Q1 2026.
- Southeast Asset Advisors held 421,415 shares of Alphabet (Google) Class C worth $121M as of Q1 2026.
- Southeast Asset Advisors sold 17,738 Alphabet (Google) Class C shares in Q1 2026, an estimated $5.57M.
- Alphabet (Google) Class C made up 13.25% of Southeast Asset Advisors's portfolio in Q1 2026, its #2 holding.
- Southeast Asset Advisors first reported a position in Alphabet (Google) Class C in Q1 2015 and has held it in 43 quarters since.
- Southeast Asset Advisors's Alphabet (Google) Class C position peaked at $138M in Q4 2025.
- 5,121 funds tracked by Wall St. Rank held Alphabet (Google) Class C as of Q1 2026.
Based on Southeast Asset Advisors's 13F filing for Q1 2026, filed 13 May 2026.