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SWM
Shakespeare Wealth Management Portfolio holdings
AUM
$378M
Turnover
39.09%
1-Year Est. Return
20.34%
This Fund
S&P 500
This Quarter
Est. Return
+5.83%
1 Year Est. Return
+20.34%
3 Year Est. Return
+49.65%
5 Year Est. Return
+38.37%
10 Year Est. Return
–
AUM
$439M
AUM Growth
+$64.3M
(+17%)
Cap. Flow
+$40.8M
Cap. Flow
% of AUM
9.29%
Top 10 Holdings %
Top 10 Hldgs %
69.03%
Holding
105
New
12
Increased
27
Reduced
48
Closed
3
Avg Time Held
4.2
years
Top 10 Avg Time Held
4.4
years
Top 20 Avg Time Held
4.9
years
Top Buys
| Rank | Stock | Value |
|---|---|---|
| 1 |
iShares Core US Aggregate Bond ETF
AGG
|
+$33.6M |
| 2 |
Fidelity Total Bond ETF
FBND
|
+$2.47M |
| 3 |
Vanguard S&P 500 Value ETF
VOOV
|
+$2M |
| 4 |
State Street SPDR S&P 500 ETF Trust
SPY
|
+$1.28M |
| 5 |
Vanguard Morningstar Mid-Cap Value ETF
VOE
|
+$964K |
Top Sells
| Rank | Stock | Value |
|---|---|---|
| 1 |
Vanguard S&P 500 Growth ETF
VOOG
|
+$1.58M |
| 2 |
Vanguard Total Bond Market
BND
|
+$422K |
| 3 |
Choiceone Financial
COFS
|
+$297K |
| 4 |
Walt Disney
DIS
|
+$213K |
| 5 |
Coca-Cola
KO
|
+$201K |
Sector Composition
| Rank | Sector | Weight |
|---|---|---|
| 1 | Miscellaneous | 92.27% |
| 2 | Financials | 1.84% |
| 3 | Technology | 1.45% |
| 4 | Industrials | 1.25% |
| 5 | Utilities | 0.85% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Change in Stake | Capital Flow | Held Since | |
|---|---|---|---|---|---|---|---|
|
1
Vanguard S&P 500 Value ETF
VOOV
$6.77B
| $54.3M | 12.36% |
272,220
+10,302
| +4% | +$2M |
2020 Q1
22 quarters
|
|
|
2
Vanguard S&P 500 Growth ETF
VOOG
$27.6B
| $44.8M | 10.19% |
617,034
-22,878
| -4% | -$1.58M |
2023 Q2
9 quarters
|
|
|
3
iShares Core US Aggregate Bond ETF
AGG
$138B
| $33.9M | 7.72% |
+338,563
| New | +$33.6M |
2025 Q3
0 quarters
|
|
|
4
Fidelity Total Bond ETF
FBND
$28.2B
| $33.8M | 7.69% |
730,293
+53,803
| +8% | +$2.47M |
2019 Q2
25 quarters
|
|
|
5
Vanguard Morningstar Mid-Cap Value ETF
VOE
$23.8B
| $30.8M | 7% |
176,232
+5,667
| +3% | +$964K |
2017 Q4
31 quarters
|
|
6
Vanguard Morningstar Small-Cap Value ETF
VBR
$35.9B
| $23.3M | 5.3% |
111,542
+1,939
| +2% | +$396K |
2018 Q3
28 quarters
|
|
7
iShares MSCI EAFE Small-Cap ETF
SCZ
$12.7B
| $22.2M | 5.05% |
289,424
-2
| -0% | -$150 |
2017 Q4
31 quarters
|
|
8
iShares MSCI EAFE Value ETF
EFV
$30.5B
| $21.7M | 4.93% |
319,363
+5,049
| +2% | +$333K |
2024 Q3
4 quarters
|
|
9
iShares MSCI EAFE Growth ETF
EFG
$14.9B
| $19.6M | 4.46% |
171,892
+4,361
| +3% | +$486K |
2017 Q4
31 quarters
|
|
10
State Street SPDR S&P 400 Mid Cap Growth ETF
MDYG
$2.79B
| $19M | 4.33% |
207,851
+3,860
| +2% | +$347K |
2017 Q4
31 quarters
|
|
11
State Street SPDR S&P 600 Small Cap Growth ETF
SLYG
$4.73B
| $16.6M | 3.79% |
176,443
+4,857
| +3% | +$447K |
2018 Q4
27 quarters
|
|
12
iShares Core MSCI Emerging Markets ETF
IEMG
$153B
| $15.8M | 3.6% |
240,122
-622
| -0.3% | -$38.8K |
2018 Q1
30 quarters
|
|
13
Dimensional International Small Cap Value ETF
DISV
$5.08B
| $15.8M | 3.6% |
442,602
-2,154
| -0.5% | -$73.8K |
2024 Q3
4 quarters
|
|
14
First Trust Nasdaq-100 Select Equal Weight ETF
QQEW
$1.86B
| $4.96M | 1.13% |
35,172
-329
| -0.9% | -$45.2K |
2017 Q4
31 quarters
|
|
15
Vanguard Morningstar Total Stock Market ETF
VTI
$695B
| $4.86M | 1.11% |
14,810
| – | – |
2017 Q4
31 quarters
|
|
16
Schwab Fundamental US Large Company Index ETF
FNDX
$28.1B
| $4.54M | 1.03% |
172,446
-5,313
| -3% | -$135K |
2018 Q4
27 quarters
|
|
17
Invesco S&P 500 Pure Growth ETF
RPG
$1.82B
| $3.21M | 0.73% |
67,287
-2,060
| -3% | -$96.5K |
2017 Q4
31 quarters
|
|
18
WEC Energy
WEC
$34.8B
| $2.93M | 0.67% |
25,607
+223
| +0.9% | +$24.2K |
2020 Q2
21 quarters
|
|
19
PepsiCo
PEP
$178B
| $2.82M | 0.64% |
20,061
-27
| -0.1% | -$3.86K |
2017 Q4
31 quarters
|
|
20
Apple
AAPL
$5.02T
| $2.55M | 0.58% |
10,017
+159
| +2% | +$35.9K |
2019 Q2
25 quarters
|
|
21
iShares Russell Mid-Cap Growth ETF
IWP
$19.1B
| $2.34M | 0.53% |
16,416
-243
| -1% | -$34.3K |
2020 Q2
21 quarters
|
|
22
Schwab International Small-Cap Equity ETF
SCHC
$5.45B
| $2.23M | 0.51% |
48,957
-1,600
| -3% | -$70.3K |
2018 Q4
27 quarters
|
|
23
WisdomTree International Equity Fund
DWM
$650M
| $1.9M | 0.43% |
28,675
-895
| -3% | -$58.2K |
2017 Q4
31 quarters
|
|
24
U.S. Core Equity 2 Portfolio ETF Class Shares
DFAC
$49.1B
| $1.9M | 0.43% |
49,172
+3,115
| +7% | +$116K |
2022 Q1
14 quarters
|
|
25
JPMorgan Chase
JPM
$887B
| $1.83M | 0.42% |
5,798
+23
| +0.4% | +$6.84K |
2022 Q3
12 quarters
|
|
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Shakespeare Wealth Management's Q3 2025 Portfolio in Review
As of Q3 2025, Shakespeare Wealth Management held 105 positions worth $439M, up 17% from $375M the previous quarter. Its ten largest holdings account for 69% of the portfolio.
Shakespeare Wealth Management deployed $40.8M of net new capital in Q3 2025, opening 12 new positions and adding to 27 existing holdings. Its largest new stake was iShares Core US Aggregate Bond ETF: 338,563 shares worth $33.9M.
By sector, the portfolio is most concentrated in Miscellaneous at 92% of assets, up from 92% a quarter earlier, followed by Financials and Technology.
On the sell side, the largest reduction was Vanguard S&P 500 Growth ETF, an estimated $1.58M trimmed.
- Shakespeare Wealth Management's largest Q3 2025 buy was iShares Core US Aggregate Bond ETF: 338,563 shares worth $33.9M.
- Shakespeare Wealth Management added most to Fidelity Total Bond ETF in Q3 2025, an estimated $2.47M increase.
- Shakespeare Wealth Management's biggest Q3 2025 reduction was Vanguard S&P 500 Growth ETF, cutting an estimated $1.58M.
- Shakespeare Wealth Management fully exited Walt Disney in Q3 2025, selling an estimated $213K.
- Shakespeare Wealth Management's ten largest holdings make up 69% of its $439M portfolio in Q3 2025.
- Shakespeare Wealth Management opened 12 new positions and closed 3 in Q3 2025.
- Shakespeare Wealth Management's portfolio value rose 17% quarter-over-quarter to $439M.
Based on Shakespeare Wealth Management's 13F filing for Q3 2025, filed 4 Nov 2025.