RFG Advisory Portfolio holdings
RFG Advisory is a support platform for independent financial advisors, who serve clients under the RFG name through their own local practices. It grew out of Reliance Financial Group, founded by Bobby White, and was formed as RFG Advisory when Shannon Spotswood, who had spent decades in institutional investing, joined as president to build a platform beyond what LPL Financial could provide. Rick Wedell, its chief investment officer, started the Bluemonte investment solution, and RFG is hired to manage a group of Bluemonte ETFs for Exchange Traded Concepts. Since 2023 the firm has been owned by RFG Holdings, whose owners include White, Spotswood, Wedell and investment vehicles controlled by Long Ridge Equity Partners.
Top Buys
| Rank | Stock | Value |
|---|---|---|
| 1 |
Bluemonte Dynamic Total Market ETF
BLUX
|
+$40.6M |
| 2 |
PIMCO Multi Sector Bond Active ETF
PYLD
|
+$35.9M |
| 3 |
Bluemonte Global Equity ETF
BINT
|
+$32.4M |
| 4 |
Putnam Focused Large Cap Value ETF
PVAL
|
+$30.8M |
| 5 |
Putnam Focused Large Cap Growth ETF
PGRO
|
+$29.9M |
Top Sells
| Rank | Stock | Value |
|---|---|---|
| 1 |
Ondas Inc
ONDS
|
+$12.3M |
| 2 |
Applied Materials
AMAT
|
+$7.44M |
| 3 |
Lightpath Technologies
LPTH
|
+$5.88M |
| 4 |
Beacon Tactical Risk ETF
BTR
|
+$4.21M |
| 5 |
iShares 7-10 Year Treasury Bond ETF
IEF
|
+$3.91M |
Sector Composition
| Rank | Sector | Weight |
|---|---|---|
| 1 | Miscellaneous | 84.24% |
| 2 | Technology | 5.89% |
| 3 | Consumer Discretionary | 1.74% |
| 4 | Financials | 1.59% |
| 5 | Communication Services | 1.49% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Change in Stake | Capital Flow | Held Since | |
|---|---|---|---|---|---|---|---|
701
Cambria Shareholder Yield ETF
SYLD
$1.01B
| $760K | 0.01% |
9,434
+20
| +0.2% | +$1.68K |
2021 Q4
19 quarters
|
|
702
FT Vest U.S. Equity Dual Directional Buffer ETF - February
DLFE
$67.4M
| $759K | 0.01% |
23,370
| – | – |
2026 Q1
2 quarters
|
|
703
T. Rowe Price
TROW
$23.1B
| $753K | 0.01% |
7,240
+4,384
| +154% | +$491K |
2016 Q1
42 quarters
|
|
704
Danaher
DHR
$162B
| $753K | 0.01% |
3,398
+176
| +5% | +$36.1K |
2019 Q2
29 quarters
|
|
705
Amphenol
APH
$184B
| $752K | 0.01% |
8,916
+3,440
| +63% | +$277K |
2025 Q3
4 quarters
|
|
706
Berkshire Hathaway Class A
BRK.A
$1.22T
| $747K | 0.01% |
1
| – | – |
2026 Q2
1 quarter
|
|
707
Goldman Sachs ETF Trust Goldman Sachs S&P 500 Premium Income ETF
GPIX
$6.15B
| $746K | 0.01% |
+13,359
| New | +$744K |
2026 Q3
0 quarters
|
|
708
Kontoor Brands
KTB
$4.21B
| $742K | 0.01% |
11,771
-6,756
| -36% | -$526K |
2026 Q2
1 quarter
|
|
709
BlackRock ETF Trust II iShares AAA CLO Active ETF
CLOA
$2.79B
| $742K | 0.01% |
+14,292
| New | +$741K |
2026 Q3
0 quarters
|
|
710
iShares TIPS Bond ETF
TIP
$14.6B
| $741K | 0.01% |
7,126
-5,773
| -45% | -$617K |
2020 Q4
23 quarters
|
|
711
iShares S&P Mid-Cap 400 Value ETF
IJJ
$8.55B
| $739K | 0.01% |
5,366
-776
| -13% | -$114K |
2024 Q2
9 quarters
|
|
712
Williams Companies
WMB
$80.1B
| $738K | 0.01% |
10,860
-118
| -1% | -$8.58K |
2024 Q4
7 quarters
|
|
713
Credo Technology Group
CRDO
$22.7B
| $738K | 0.01% |
+3,789
| New | +$816K |
2026 Q3
0 quarters
|
|
714
iShares S&P 100 ETF
OEF
$19.5B
| $734K | 0.01% |
1,920
-65
| -3% | -$24.4K |
2023 Q4
11 quarters
|
|
715
American Tower
AMT
$87.6B
| $732K | 0.01% |
4,472
-168
| -4% | -$28.8K |
2019 Q4
27 quarters
|
|
716
L3Harris
LHX
$48.4B
| $732K | 0.01% |
3,091
+714
| +30% | +$194K |
2024 Q1
10 quarters
|
|
717
iShares S&P Mid-Cap 400 Growth ETF
IJK
$10.2B
| $729K | 0.01% |
6,652
-1,323
| -17% | -$150K |
2024 Q2
9 quarters
|
|
718
State Street SPDR Bloomberg International Treasury Bond ETF
BWX
$1.34B
| $728K | 0.01% |
34,350
+4,328
| +14% | +$93.8K |
2025 Q2
5 quarters
|
|
719
Protagonist Therapeutics
PTGX
$8.54B
| $725K | 0.01% |
+5,143
| New | +$733K |
2026 Q3
0 quarters
|
|
720
Vanguard Industrials ETF
VIS
$7.82B
| $724K | 0.01% |
2,260
-369
| -14% | -$126K |
2025 Q4
3 quarters
|
|
721
Vanguard Ultra-Short Bond ETF
VUSB
$9.9B
| $723K | 0.01% |
14,598
+272
| +2% | +$13.5K |
2025 Q1
6 quarters
|
|
722
iShares Russell Mid-Cap Growth ETF
IWP
$17.4B
| $722K | 0.01% |
5,244
+249
| +5% | +$35K |
2024 Q4
7 quarters
|
|
723
Novartis
NVS
$307B
| $718K | 0.01% |
5,033
+172
| +4% | +$26.1K |
2025 Q4
3 quarters
|
|
724
FT Vest DJIA Dogs 10 Target Income ETF
DOGG
$95.3M
| $717K | 0.01% |
34,193
+8,466
| +33% | +$185K |
2026 Q2
1 quarter
|
|
725
iShares MBS ETF
MBB
$35.8B
| $717K | 0.01% |
7,996
-2,353
| -23% | -$218K |
2020 Q4
23 quarters
|
|
Similar funds
RFG Advisory's Q3 2026 Portfolio in Review
As of Q3 2026, RFG Advisory held 1,301 positions worth $7.09B, up 11% from $6.4B the previous quarter. Its ten largest holdings account for 42% of the portfolio.
RFG Advisory deployed $744M of net new capital in Q3 2026, opening 175 new positions and adding to 615 existing holdings. Its largest new stake was Lazard International Dynamic Equity ETF: 291,293 shares worth $10.2M.
By sector, the portfolio is most concentrated in Miscellaneous at 84% of assets, down from 84% a quarter earlier, followed by Technology and Consumer Discretionary.
On the sell side, the largest reduction was Ondas Inc, an estimated $12.3M trimmed.
- RFG Advisory's largest Q3 2026 buy was Lazard International Dynamic Equity ETF: 291,293 shares worth $10.2M.
- RFG Advisory added most to Bluemonte Dynamic Total Market ETF in Q3 2026, an estimated $40.6M increase.
- RFG Advisory's biggest Q3 2026 reduction was Ondas Inc, cutting an estimated $12.3M.
- RFG Advisory fully exited Applied Materials in Q3 2026, selling an estimated $7.44M.
- RFG Advisory's ten largest holdings make up 42% of its $7.09B portfolio in Q3 2026.
- RFG Advisory opened 175 new positions and closed 79 in Q3 2026.
- RFG Advisory's portfolio value rose 11% quarter-over-quarter to $7.09B.
Based on RFG Advisory's 13F filing for Q3 2026, filed 3 Nov 2026.