RFG Advisory Portfolio holdings
RFG Advisory is a support platform for independent financial advisors, who serve clients under the RFG name through their own local practices. It grew out of Reliance Financial Group, founded by Bobby White, and was formed as RFG Advisory when Shannon Spotswood, who had spent decades in institutional investing, joined as president to build a platform beyond what LPL Financial could provide. Rick Wedell, its chief investment officer, started the Bluemonte investment solution, and RFG is hired to manage a group of Bluemonte ETFs for Exchange Traded Concepts. Since 2023 the firm has been owned by RFG Holdings, whose owners include White, Spotswood, Wedell and investment vehicles controlled by Long Ridge Equity Partners.
Top Buys
| Rank | Stock | Value |
|---|---|---|
| 1 |
Bluemonte Dynamic Total Market ETF
BLUX
|
+$40.6M |
| 2 |
PIMCO Multi Sector Bond Active ETF
PYLD
|
+$35.9M |
| 3 |
Bluemonte Global Equity ETF
BINT
|
+$32.4M |
| 4 |
Putnam Focused Large Cap Value ETF
PVAL
|
+$30.8M |
| 5 |
Putnam Focused Large Cap Growth ETF
PGRO
|
+$29.9M |
Top Sells
| Rank | Stock | Value |
|---|---|---|
| 1 |
Ondas Inc
ONDS
|
+$12.3M |
| 2 |
Applied Materials
AMAT
|
+$7.44M |
| 3 |
Lightpath Technologies
LPTH
|
+$5.88M |
| 4 |
Beacon Tactical Risk ETF
BTR
|
+$4.21M |
| 5 |
iShares 7-10 Year Treasury Bond ETF
IEF
|
+$3.91M |
Sector Composition
| Rank | Sector | Weight |
|---|---|---|
| 1 | Miscellaneous | 84.24% |
| 2 | Technology | 5.89% |
| 3 | Consumer Discretionary | 1.74% |
| 4 | Financials | 1.59% |
| 5 | Communication Services | 1.49% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Change in Stake | Capital Flow | Held Since | |
|---|---|---|---|---|---|---|---|
476
Blackstone
BX
$96.1B
| $1.47M | 0.02% |
13,130
+582
| +5% | +$76.1K |
2022 Q1
18 quarters
|
|
477
Capital Group International Core Equity ETF
CGIC
$2.5B
| $1.47M | 0.02% |
40,769
+503
| +1% | +$18.3K |
2026 Q1
2 quarters
|
|
478
Pfizer
PFE
$171B
| $1.46M | 0.02% |
51,018
+7,404
| +17% | +$197K |
2016 Q1
42 quarters
|
|
479
iShares MSCI KLD 400 Social ETF
DSI
$5.17B
| $1.45M | 0.02% |
9,906
+38
| +0.4% | +$5.48K |
2024 Q3
8 quarters
|
|
480
Ares Management
ARES
$30.4B
| $1.45M | 0.02% |
12,452
-744
| -6% | -$97.2K |
2022 Q1
18 quarters
|
|
481
Corning
GLW
$89.3B
| $1.44M | 0.02% |
9,370
+144
| +2% | +$22.9K |
2021 Q4
19 quarters
|
|
482
Angel Oak Mortgage-Backed Securities ETF
MBS
$191M
| $1.44M | 0.02% |
175,667
+29,210
| +20% | +$249K |
2024 Q3
8 quarters
|
|
483
iShares Ultra Short Duration Bond Active ETF
ICSH
$8.95B
| $1.43M | 0.02% |
+28,399
| New | +$1.43M |
2026 Q3
0 quarters
|
|
484
United Rentals
URI
$64.8B
| $1.42M | 0.02% |
1,414
-58
| -4% | -$61.9K |
2022 Q3
16 quarters
|
|
485
FT Vest U.S. Equity Dual Directional Buffer ETF - May
DLMY
$66M
| $1.39M | 0.02% |
45,586
| – | – |
2026 Q2
1 quarter
|
|
486
iShares Select Dividend ETF
DVY
$23.5B
| $1.38M | 0.02% |
9,100
+6,111
| +204% | +$985K |
2016 Q1
42 quarters
|
|
487
Fidelity MSCI Materials Index ETF
FMAT
$603M
| $1.38M | 0.02% |
+24,813
| New | +$1.46M |
2026 Q3
0 quarters
|
|
488
Capital Group U.S. Small and Mid Cap ETF
CGMM
$3.42B
| $1.38M | 0.02% |
44,614
+464
| +1% | +$15K |
2025 Q2
5 quarters
|
|
489
lululemon athletica
LULU
$13B
| $1.38M | 0.02% |
14,340
+11,848
| +475% | +$1.35M |
2018 Q3
32 quarters
|
|
490
Duke Energy
DUK
$102B
| $1.38M | 0.02% |
12,086
+108
| +0.9% | +$13.2K |
2018 Q4
31 quarters
|
|
491
iShares Core S&P US Value ETF
IUSV
$28.1B
| $1.37M | 0.02% |
12,462
+345
| +3% | +$39K |
2024 Q1
10 quarters
|
|
492
Accenture
ACN
$163B
| $1.37M | 0.02% |
7,467
+4,754
| +175% | +$803K |
2019 Q4
27 quarters
|
|
493
Lowe's Companies
LOW
$128B
| $1.36M | 0.02% |
7,404
+20
| +0.3% | +$4.15K |
2018 Q1
34 quarters
|
|
494
Agnico Eagle Mines
AEM
$95.7B
| $1.36M | 0.02% |
7,433
-7,145
| -49% | -$1.27M |
2025 Q4
3 quarters
|
|
495
Huntington Bancshares
HBAN
$31.5B
| $1.36M | 0.02% |
88,926
-2,382
| -3% | -$40.7K |
2026 Q1
2 quarters
|
|
496
McKesson
MCK
$125B
| $1.35M | 0.02% |
1,587
+40
| +3% | +$34.4K |
2022 Q3
16 quarters
|
|
497
Alpha Architect 1-3 Month Box ETF
BOXX
$14.5B
| $1.35M | 0.02% |
11,432
+1,483
| +15% | +$175K |
2024 Q1
10 quarters
|
|
498
Pacer Emerging Markets Cash Cows 100 ETF
ECOW
$196M
| $1.35M | 0.02% |
51,621
+1,356
| +3% | +$36.9K |
2026 Q2
1 quarter
|
|
499
Affirm
AFRM
$23.6B
| $1.35M | 0.02% |
19,457
-2,474
| -11% | -$186K |
2025 Q1
6 quarters
|
|
500
State Street Materials Select Sector SPDR ETF
XLB
$8.28B
| $1.34M | 0.02% |
27,448
-398
| -1% | -$20.5K |
2023 Q3
12 quarters
|
|
Similar funds
RFG Advisory's Q3 2026 Portfolio in Review
As of Q3 2026, RFG Advisory held 1,301 positions worth $7.09B, up 11% from $6.4B the previous quarter. Its ten largest holdings account for 42% of the portfolio.
RFG Advisory deployed $744M of net new capital in Q3 2026, opening 175 new positions and adding to 615 existing holdings. Its largest new stake was Lazard International Dynamic Equity ETF: 291,293 shares worth $10.2M.
By sector, the portfolio is most concentrated in Miscellaneous at 84% of assets, down from 84% a quarter earlier, followed by Technology and Consumer Discretionary.
On the sell side, the largest reduction was Ondas Inc, an estimated $12.3M trimmed.
- RFG Advisory's largest Q3 2026 buy was Lazard International Dynamic Equity ETF: 291,293 shares worth $10.2M.
- RFG Advisory added most to Bluemonte Dynamic Total Market ETF in Q3 2026, an estimated $40.6M increase.
- RFG Advisory's biggest Q3 2026 reduction was Ondas Inc, cutting an estimated $12.3M.
- RFG Advisory fully exited Applied Materials in Q3 2026, selling an estimated $7.44M.
- RFG Advisory's ten largest holdings make up 42% of its $7.09B portfolio in Q3 2026.
- RFG Advisory opened 175 new positions and closed 79 in Q3 2026.
- RFG Advisory's portfolio value rose 11% quarter-over-quarter to $7.09B.
Based on RFG Advisory's 13F filing for Q3 2026, filed 3 Nov 2026.