RFG Advisory Portfolio holdings
RFG Advisory is a support platform for independent financial advisors, who serve clients under the RFG name through their own local practices. It grew out of Reliance Financial Group, founded by Bobby White, and was formed as RFG Advisory when Shannon Spotswood, who had spent decades in institutional investing, joined as president to build a platform beyond what LPL Financial could provide. Rick Wedell, its chief investment officer, started the Bluemonte investment solution, and RFG is hired to manage a group of Bluemonte ETFs for Exchange Traded Concepts. Since 2023 the firm has been owned by RFG Holdings, whose owners include White, Spotswood, Wedell and investment vehicles controlled by Long Ridge Equity Partners.
Top Buys
| Rank | Stock | Value |
|---|---|---|
| 1 |
Bluemonte Dynamic Total Market ETF
BLUX
|
+$40.6M |
| 2 |
PIMCO Multi Sector Bond Active ETF
PYLD
|
+$35.9M |
| 3 |
Bluemonte Global Equity ETF
BINT
|
+$32.4M |
| 4 |
Putnam Focused Large Cap Value ETF
PVAL
|
+$30.8M |
| 5 |
Putnam Focused Large Cap Growth ETF
PGRO
|
+$29.9M |
Top Sells
| Rank | Stock | Value |
|---|---|---|
| 1 |
Ondas Inc
ONDS
|
+$12.3M |
| 2 |
Applied Materials
AMAT
|
+$7.44M |
| 3 |
Lightpath Technologies
LPTH
|
+$5.88M |
| 4 |
Beacon Tactical Risk ETF
BTR
|
+$4.21M |
| 5 |
iShares 7-10 Year Treasury Bond ETF
IEF
|
+$3.91M |
Sector Composition
| Rank | Sector | Weight |
|---|---|---|
| 1 | Miscellaneous | 84.24% |
| 2 | Technology | 5.89% |
| 3 | Consumer Discretionary | 1.74% |
| 4 | Financials | 1.59% |
| 5 | Communication Services | 1.49% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Change in Stake | Capital Flow | Held Since | |
|---|---|---|---|---|---|---|---|
451
D-Wave Quantum Inc
QBTS
$3.44B
| $1.62M | 0.02% |
97,712
+30,079
| +44% | +$557K |
2026 Q2
1 quarter
|
|
452
Mondelez International
MDLZ
$84.6B
| $1.62M | 0.02% |
27,966
+21,766
| +351% | +$1.34M |
2021 Q4
19 quarters
|
|
453
Hecla Mining
HL
$9.7B
| $1.6M | 0.02% |
94,182
-3,980
| -4% | -$69.9K |
2025 Q4
3 quarters
|
|
454
Truist Financial
TFC
$59.7B
| $1.6M | 0.02% |
34,605
+8,008
| +30% | +$407K |
2022 Q1
18 quarters
|
|
455
JPMorgan US Quality Factor ETF
JQUA
$9.28B
| $1.6M | 0.02% |
21,704
+10,162
| +88% | +$747K |
2023 Q4
11 quarters
|
|
456
NetApp
NTAP
$33.3B
| $1.6M | 0.02% |
+7,619
| New | +$1.41M |
2026 Q3
0 quarters
|
|
457
State Street SPDR S&P International Small Cap ETF
GWX
$865M
| $1.6M | 0.02% |
35,023
+436
| +1% | +$19.7K |
2019 Q1
30 quarters
|
|
458
Innovator US Equity Power Buffer ETF January
PJAN
$1.39B
| $1.59M | 0.02% |
31,431
-830
| -3% | -$41.7K |
2023 Q2
13 quarters
|
|
459
Dimensional International Value ETF
DFIV
$22B
| $1.59M | 0.02% |
28,508
+15,174
| +114% | +$866K |
2022 Q1
18 quarters
|
|
460
Booking.com
BKNG
$127B
| $1.59M | 0.02% |
9,756
+1,264
| +15% | +$238K |
2024 Q1
10 quarters
|
|
461
Dimensional Emerging Markets High Profitability ETF
DEHP
$384M
| $1.56M | 0.02% |
37,860
-1,133
| -3% | -$46.2K |
2022 Q4
15 quarters
|
|
462
BlackRock ETF Trust iShares Defense Industrials and Tech Active ETF
IDEF
$3.81B
| $1.55M | 0.02% |
49,726
-6,625
| -12% | -$217K |
2026 Q1
2 quarters
|
|
463
Cohen & Steers Short Duration Preferred and Income Active ETF
CSSD
$57.2M
| $1.55M | 0.02% |
63,284
+39,869
| +170% | +$999K |
2026 Q2
1 quarter
|
|
464
Abbott
ABT
$197B
| $1.55M | 0.02% |
15,699
+1,342
| +9% | +$140K |
2019 Q1
30 quarters
|
|
465
Vanguard Extended Market ETF
VXF
$29B
| $1.55M | 0.02% |
6,673
-96
| -1% | -$23.1K |
2025 Q3
4 quarters
|
|
466
iShares Global 100 ETF
IOO
$8.88B
| $1.54M | 0.02% |
10,721
+2,377
| +28% | +$338K |
2017 Q1
38 quarters
|
|
467
Illumina
ILMN
$31.4B
| $1.54M | 0.02% |
5,635
-416
| -7% | -$87.4K |
2016 Q1
42 quarters
|
|
468
Phillips 66
PSX
$96.4B
| $1.53M | 0.02% |
6,012
-1,597
| -21% | -$365K |
2020 Q4
23 quarters
|
|
469
Intuit
INTU
$94.8B
| $1.53M | 0.02% |
5,559
+3,743
| +206% | +$1.18M |
2019 Q4
27 quarters
|
|
470
Invesco S&P 500 Top 50 ETF
XLG
$11.1B
| $1.51M | 0.02% |
23,685
-1,460
| -6% | -$90.8K |
2025 Q3
4 quarters
|
|
471
Invesco Russell 1000 Dynamic Multifactor ETF
OMFL
$4.67B
| $1.5M | 0.02% |
21,582
-38,122
| -64% | -$2.66M |
2026 Q1
2 quarters
|
|
472
iShares Bitcoin Trust
IBIT
$61.9B
| $1.5M | 0.02% |
31,662
-5,574
| -15% | -$225K |
2024 Q2
9 quarters
|
|
473
Trade Desk
TTD
$6.06B
| $1.49M | 0.02% |
122,177
+6,404
| +6% | +$100K |
2022 Q3
16 quarters
|
|
474
WisdomTree US Value Fund
WTV
$3.32B
| $1.48M | 0.02% |
14,489
+479
| +3% | +$50.9K |
2025 Q1
6 quarters
|
|
475
First Trust Exchange-Traded Fund IV First Trust Tactical High Yield ETF
HYLS
$1.61B
| $1.48M | 0.02% |
37,607
+1,609
| +4% | +$65.1K |
2025 Q3
4 quarters
|
|
Similar funds
RFG Advisory's Q3 2026 Portfolio in Review
As of Q3 2026, RFG Advisory held 1,301 positions worth $7.09B, up 11% from $6.4B the previous quarter. Its ten largest holdings account for 42% of the portfolio.
RFG Advisory deployed $744M of net new capital in Q3 2026, opening 175 new positions and adding to 615 existing holdings. Its largest new stake was Lazard International Dynamic Equity ETF: 291,293 shares worth $10.2M.
By sector, the portfolio is most concentrated in Miscellaneous at 84% of assets, down from 84% a quarter earlier, followed by Technology and Consumer Discretionary.
On the sell side, the largest reduction was Ondas Inc, an estimated $12.3M trimmed.
- RFG Advisory's largest Q3 2026 buy was Lazard International Dynamic Equity ETF: 291,293 shares worth $10.2M.
- RFG Advisory added most to Bluemonte Dynamic Total Market ETF in Q3 2026, an estimated $40.6M increase.
- RFG Advisory's biggest Q3 2026 reduction was Ondas Inc, cutting an estimated $12.3M.
- RFG Advisory fully exited Applied Materials in Q3 2026, selling an estimated $7.44M.
- RFG Advisory's ten largest holdings make up 42% of its $7.09B portfolio in Q3 2026.
- RFG Advisory opened 175 new positions and closed 79 in Q3 2026.
- RFG Advisory's portfolio value rose 11% quarter-over-quarter to $7.09B.
Based on RFG Advisory's 13F filing for Q3 2026, filed 3 Nov 2026.