RFG Advisory Portfolio holdings
RFG Advisory is a support platform for independent financial advisors, who serve clients under the RFG name through their own local practices. It grew out of Reliance Financial Group, founded by Bobby White, and was formed as RFG Advisory when Shannon Spotswood, who had spent decades in institutional investing, joined as president to build a platform beyond what LPL Financial could provide. Rick Wedell, its chief investment officer, started the Bluemonte investment solution, and RFG is hired to manage a group of Bluemonte ETFs for Exchange Traded Concepts. Since 2023 the firm has been owned by RFG Holdings, whose owners include White, Spotswood, Wedell and investment vehicles controlled by Long Ridge Equity Partners.
Top Buys
| Rank | Stock | Value |
|---|---|---|
| 1 |
Bluemonte Dynamic Total Market ETF
BLUX
|
+$40.6M |
| 2 |
PIMCO Multi Sector Bond Active ETF
PYLD
|
+$35.9M |
| 3 |
Bluemonte Global Equity ETF
BINT
|
+$32.4M |
| 4 |
Putnam Focused Large Cap Value ETF
PVAL
|
+$30.8M |
| 5 |
Putnam Focused Large Cap Growth ETF
PGRO
|
+$29.9M |
Top Sells
| Rank | Stock | Value |
|---|---|---|
| 1 |
Ondas Inc
ONDS
|
+$12.3M |
| 2 |
Applied Materials
AMAT
|
+$7.44M |
| 3 |
Lightpath Technologies
LPTH
|
+$5.88M |
| 4 |
Beacon Tactical Risk ETF
BTR
|
+$4.21M |
| 5 |
iShares 7-10 Year Treasury Bond ETF
IEF
|
+$3.91M |
Sector Composition
| Rank | Sector | Weight |
|---|---|---|
| 1 | Miscellaneous | 84.24% |
| 2 | Technology | 5.89% |
| 3 | Consumer Discretionary | 1.74% |
| 4 | Financials | 1.59% |
| 5 | Communication Services | 1.49% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Change in Stake | Capital Flow | Held Since | |
|---|---|---|---|---|---|---|---|
351
Watsco Inc
WSO
$13.1B
| $2.36M | 0.03% |
7,783
+1,777
| +30% | +$594K |
2019 Q1
30 quarters
|
|
352
iShares S&P 500 Value ETF
IVE
$51.2B
| $2.33M | 0.03% |
10,203
+624
| +7% | +$146K |
2022 Q4
15 quarters
|
|
353
First Trust Bloomberg Artificial Intelligence ETF
FAI
$223M
| $2.33M | 0.03% |
41,072
+23,450
| +133% | +$1.25M |
2026 Q2
1 quarter
|
|
354
KLA
KLAC
$196B
| $2.33M | 0.03% |
11,933
+1,407
| +13% | +$276K |
2024 Q1
10 quarters
|
|
355
Capital Group New Geography Equity ETF
CGNG
$3.02B
| $2.32M | 0.03% |
63,655
+616
| +1% | +$22.4K |
2025 Q2
5 quarters
|
|
356
Invesco S&P 500 Equal Weight ETF
RSP
$103B
| $2.32M | 0.03% |
11,134
+5,320
| +92% | +$1.15M |
2021 Q1
22 quarters
|
|
357
iShares Systematic Alternatives Active ETF
IALT
$5.49B
| $2.3M | 0.03% |
76,995
+10,668
| +16% | +$309K |
2026 Q2
1 quarter
|
|
358
First Trust Capital Strength ETF
FTCS
$8.05B
| $2.29M | 0.03% |
24,438
-9,239
| -27% | -$908K |
2023 Q4
11 quarters
|
|
359
Thermo Fisher Scientific
TMO
$262B
| $2.29M | 0.03% |
3,395
+164
| +5% | +$97.4K |
2019 Q2
29 quarters
|
|
360
PepsiCo
PEP
$195B
| $2.27M | 0.03% |
17,914
+3,885
| +28% | +$535K |
2017 Q1
38 quarters
|
|
361
Union Pacific
UNP
$176B
| $2.26M | 0.03% |
8,293
+139
| +2% | +$40.4K |
2018 Q1
34 quarters
|
|
362
Novo Nordisk
NVO
$181B
| $2.25M | 0.03% |
59,294
-6,841
| -10% | -$315K |
2019 Q2
29 quarters
|
|
363
iShares U.S. Thematic Rotation Active ETF
THRO
$7.23B
| $2.24M | 0.03% |
51,013
+14,689
| +40% | +$638K |
2025 Q2
5 quarters
|
|
364
First Trust Municipal High Income ETF
FMHI
$1.1B
| $2.22M | 0.03% |
49,545
-4,494
| -8% | -$212K |
2021 Q2
21 quarters
|
|
365
Global X Russell 2000 Covered Call ETF
RYLD
$1.3B
| $2.21M | 0.03% |
143,069
-943
| -0.7% | -$15.1K |
2024 Q3
8 quarters
|
|
366
Invesco S&P MidCap Momentum ETF
XMMO
$6.44B
| $2.21M | 0.03% |
15,033
+568
| +4% | +$88.6K |
2025 Q2
5 quarters
|
|
367
Honeywell
HON
$72.2B
| $2.2M | 0.03% |
10,422
+1,604
| +18% | +$358K |
2019 Q1
30 quarters
|
|
368
Schwab Emerging Markets Equity ETF
SCHE
$12.3B
| $2.19M | 0.03% |
60,087
+36,144
| +151% | +$1.32M |
2025 Q3
4 quarters
|
|
369
Global X US Infrastructure Development ETF
PAVE
$13.6B
| $2.19M | 0.03% |
41,683
+25,533
| +158% | +$1.43M |
2023 Q4
11 quarters
|
|
370
Trane Technologies
TT
$91.8B
| $2.17M | 0.03% |
4,793
+62
| +1% | +$28.5K |
2024 Q1
10 quarters
|
|
371
Bristol-Myers Squibb
BMY
$127B
| $2.16M | 0.03% |
34,571
-891
| -3% | -$56.3K |
2017 Q1
38 quarters
|
|
372
Goldman Sachs
GS
$262B
| $2.16M | 0.03% |
2,395
+20
| +0.8% | +$20.5K |
2020 Q2
25 quarters
|
|
373
Comfort Systems
FIX
$38.7B
| $2.15M | 0.03% |
1,297
-1,279
| -50% | -$2.15M |
2024 Q3
8 quarters
|
|
374
Starbucks
SBUX
$125B
| $2.13M | 0.03% |
22,619
+5,358
| +31% | +$553K |
2018 Q3
32 quarters
|
|
375
iShares MSCI Global Metals & Mining Producers ETF
PICK
$2.22B
| $2.11M | 0.03% |
35,249
+4,486
| +15% | +$275K |
2026 Q2
1 quarter
|
|
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RFG Advisory's Q3 2026 Portfolio in Review
As of Q3 2026, RFG Advisory held 1,301 positions worth $7.09B, up 11% from $6.4B the previous quarter. Its ten largest holdings account for 42% of the portfolio.
RFG Advisory deployed $744M of net new capital in Q3 2026, opening 175 new positions and adding to 615 existing holdings. Its largest new stake was Lazard International Dynamic Equity ETF: 291,293 shares worth $10.2M.
By sector, the portfolio is most concentrated in Miscellaneous at 84% of assets, down from 84% a quarter earlier, followed by Technology and Consumer Discretionary.
On the sell side, the largest reduction was Ondas Inc, an estimated $12.3M trimmed.
- RFG Advisory's largest Q3 2026 buy was Lazard International Dynamic Equity ETF: 291,293 shares worth $10.2M.
- RFG Advisory added most to Bluemonte Dynamic Total Market ETF in Q3 2026, an estimated $40.6M increase.
- RFG Advisory's biggest Q3 2026 reduction was Ondas Inc, cutting an estimated $12.3M.
- RFG Advisory fully exited Applied Materials in Q3 2026, selling an estimated $7.44M.
- RFG Advisory's ten largest holdings make up 42% of its $7.09B portfolio in Q3 2026.
- RFG Advisory opened 175 new positions and closed 79 in Q3 2026.
- RFG Advisory's portfolio value rose 11% quarter-over-quarter to $7.09B.
Based on RFG Advisory's 13F filing for Q3 2026, filed 3 Nov 2026.