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PFA

Pure Financial Advisors Portfolio holdings

AUM $6.97B
1-Year Est. Return 16.14%
This Fund
S&P 500
This Quarter Est. Return
+7.08%
1 Year Est. Return
+16.14%
3 Year Est. Return
+37.17%
5 Year Est. Return
+30.16%
10 Year Est. Return
+84.39%
AUM
$5.68B
AUM Growth
+$899M
Cap. Flow
+$558M
Cap. Flow %
9.82%
Top 10 Hldgs %
49.6%
Holding
475
New
94
Increased
285
Reduced
77
Closed
4

Top Buys

Rank Stock Value
1
IVV icon
iShares Core S&P 500 ETF
IVV
+$66.2M
2
IEFA icon
iShares Core MSCI EAFE ETF
IEFA
+$46.9M
3
BND icon
Vanguard Total Bond Market
BND
+$27.2M
4
IJH icon
iShares Core S&P Mid-Cap ETF
IJH
+$23.9M
5
AAPL icon
Apple
AAPL
+$20.6M

Top Sells

Rank Stock Value
1
VEA icon
Vanguard FTSE Developed Markets ETF
VEA
+$3.41M
2
VBR icon
Vanguard Morningstar Small-Cap Value ETF
VBR
+$2.61M
3
AVEM icon
Avantis Emerging Markets Equity ETF
AVEM
+$1.42M
4
STIP icon
iShares 0-5 Year TIPS Bond ETF
STIP
+$1.28M
5
SHW icon
Sherwin-Williams
SHW
+$859K

Sector Composition

Rank Sector Weight
1 Technology 3.03%
2 Consumer Discretionary 1.14%
3 Financials 1.14%
4 Industrials 0.81%
5 Healthcare 0.68%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
JEPQ icon
176
JPMorgan Nasdaq Equity Premium Income ETF
JEPQ
$39.3B
$1.38M 0.02%
25,310
+14,485
+134% +$747K
ESGD icon
177
iShares ESG Aware MSCI EAFE ETF
ESGD
$12B
$1.36M 0.02%
15,232
+1,108
+8% +$94.5K
AMGN icon
178
Amgen
AMGN
$208B
$1.35M 0.02%
4,822
+652
+16% +$185K
VSS icon
179
Vanguard FTSE All-World ex-US Small-Cap Index Fund
VSS
$11.2B
$1.31M 0.02%
9,750
+93
+1% +$11.5K
IWV icon
180
iShares Russell 3000 ETF
IWV
$19.6B
$1.3M 0.02%
3,704
+65
+2% +$21.1K
P
181
Everpure Inc
P
$25.7B
$1.29M 0.02%
22,460
+2,095
+10% +$104K
VRTX icon
182
Vertex Pharmaceuticals
VRTX
$121B
$1.29M 0.02%
2,891
+2,062
+249% +$950K
IWM icon
183
iShares Russell 2000 ETF
IWM
$79.8B
$1.25M 0.02%
5,781
+2,316
+67% +$466K
TSM icon
184
TSMC
TSM
$2.1T
$1.24M 0.02%
5,492
+2,095
+62% +$388K
MDYV icon
185
State Street SPDR S&P 400 Mid Cap Value ETF
MDYV
$2.76B
$1.22M 0.02%
15,347
-1,327
-8% -$100K
VOT icon
186
Vanguard Morningstar Mid-Cap Growth ETF
VOT
$19.2B
$1.21M 0.02%
4,263
-372
-8% -$95.9K
T icon
187
AT&T
T
$159B
$1.21M 0.02%
41,861
+12,398
+42% +$342K
DFAU icon
188
Dimensional US Core Equity Market ETF
DFAU
$12.4B
$1.2M 0.02%
28,222
+8,643
+44% +$339K
ISRG icon
189
Intuitive Surgical
ISRG
$127B
$1.18M 0.02%
2,163
+139
+7% +$72.7K
FBTC icon
190
Fidelity Wise Origin Bitcoin Fund
FBTC
$11.7B
$1.15M 0.02%
12,210
+53
+0.4% +$4.56K
BWX icon
191
State Street SPDR Bloomberg International Treasury Bond ETF
BWX
$1.33B
$1.14M 0.02%
48,524
-2,601
-5% -$59.4K
AXP icon
192
American Express
AXP
$227B
$1.13M 0.02%
3,541
+865
+32% +$243K
SYK icon
193
Stryker
SYK
$125B
$1.12M 0.02%
2,819
+641
+29% +$240K
JNK icon
194
State Street SPDR Bloomberg High Yield Bond ETF
JNK
$7.07B
$1.11M 0.02%
11,438
+136
+1% +$12.9K
XLY icon
195
State Street Consumer Discretionary Select Sector SPDR ETF
XLY
$22.6B
$1.11M 0.02%
10,220
+1,052
+11% +$108K
TJX icon
196
TJX Companies
TJX
$174B
$1.1M 0.02%
8,930
+428
+5% +$54.3K
ADBE icon
197
Adobe
ADBE
$99.5B
$1.08M 0.02%
2,800
+365
+15% +$141K
ELV icon
198
Elevance Health
ELV
$81.5B
$1.07M 0.02%
2,749
+776
+39% +$312K
VZ icon
199
Verizon
VZ
$195B
$1.06M 0.02%
24,610
+8,299
+51% +$359K
GE icon
200
GE Aerospace
GE
$374B
$1.06M 0.02%
4,135
+515
+14% +$113K
6 7
8
9 10

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RBI
Raiffeisen Bank International Vienna, Austria $6.97B AUM 29.39% 1-Year Est. Return
STA
Summit Trail Advisors New York $6.98B AUM 19.51% 1-Year Est. Return
SBH
Segall Bryant & Hamill Chicago, Illinois $6.98B AUM 34.78% 1-Year Est. Return
DE
Defiance ETFs New York $6.98B AUM
OCA
OpenArc Corporate Advisory Atlanta, Georgia $6.98B AUM
CWM
Circle Wealth Management Summit, New Jersey $7.02B AUM 19.32% 1-Year Est. Return
EDRH
Edmond de Rothschild Holding Chambesy, Switzerland $6.91B AUM 19.7% 1-Year Est. Return
RPI
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Pure Financial Advisors's Q2 2025 Portfolio in Review

As of Q2 2025, Pure Financial Advisors held 475 positions worth $5.68B, up 19% from $4.78B the previous quarter. Its ten largest holdings account for 50% of the portfolio.

Pure Financial Advisors deployed $558M of net new capital in Q2 2025, opening 94 new positions and adding to 285 existing holdings. Its largest new stake was Motorcar Parts of America: 516,129 shares worth $5.78M.

By sector, the portfolio is most concentrated in Technology at 3% of assets, up from 2.1% a quarter earlier, followed by Consumer Discretionary and Financials.

On the sell side, the largest reduction was Vanguard FTSE Developed Markets ETF, an estimated $3.41M trimmed.

  • Pure Financial Advisors's largest Q2 2025 buy was Motorcar Parts of America: 516,129 shares worth $5.78M.
  • Pure Financial Advisors added most to iShares Core S&P 500 ETF in Q2 2025, an estimated $66.2M increase.
  • Pure Financial Advisors's biggest Q2 2025 reduction was Vanguard FTSE Developed Markets ETF, cutting an estimated $3.41M.
  • Pure Financial Advisors fully exited Edison International in Q2 2025, selling an estimated $241K.
  • Pure Financial Advisors's ten largest holdings make up 50% of its $5.68B portfolio in Q2 2025.
  • Pure Financial Advisors opened 94 new positions and closed 4 in Q2 2025.
  • Pure Financial Advisors's portfolio value rose 19% quarter-over-quarter to $5.68B.

Based on Pure Financial Advisors's 13F filing for Q2 2025, filed 18 Jul 2025.