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PFA

Pure Financial Advisors Portfolio holdings

AUM $6.97B
1-Year Est. Return 16.14%
This Fund
S&P 500
This Quarter Est. Return
+7.08%
1 Year Est. Return
+16.14%
3 Year Est. Return
+37.17%
5 Year Est. Return
+30.16%
10 Year Est. Return
+84.39%
AUM
$5.68B
AUM Growth
+$899M
Cap. Flow
+$558M
Cap. Flow %
9.82%
Top 10 Hldgs %
49.6%
Holding
475
New
94
Increased
285
Reduced
77
Closed
4

Top Buys

Rank Stock Value
1
IVV icon
iShares Core S&P 500 ETF
IVV
+$66.2M
2
IEFA icon
iShares Core MSCI EAFE ETF
IEFA
+$46.9M
3
BND icon
Vanguard Total Bond Market
BND
+$27.2M
4
IJH icon
iShares Core S&P Mid-Cap ETF
IJH
+$23.9M
5
AAPL icon
Apple
AAPL
+$20.6M

Top Sells

Rank Stock Value
1
VEA icon
Vanguard FTSE Developed Markets ETF
VEA
+$3.41M
2
VBR icon
Vanguard Morningstar Small-Cap Value ETF
VBR
+$2.61M
3
AVEM icon
Avantis Emerging Markets Equity ETF
AVEM
+$1.42M
4
STIP icon
iShares 0-5 Year TIPS Bond ETF
STIP
+$1.28M
5
SHW icon
Sherwin-Williams
SHW
+$859K

Sector Composition

Rank Sector Weight
1 Technology 3.03%
2 Consumer Discretionary 1.14%
3 Financials 1.14%
4 Industrials 0.81%
5 Healthcare 0.68%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
LIN icon
151
Linde
LIN
$221B
$2.03M 0.04%
4,320
+3,717
+616% +$1.7M
SHW icon
152
Sherwin-Williams
SHW
$82.7B
$2.02M 0.04%
5,886
-2,479
-30% -$859K
BAC icon
153
Bank of America
BAC
$435B
$1.97M 0.03%
41,718
+7,431
+22% +$313K
SAIC icon
154
Saic
SAIC
$4.95B
$1.95M 0.03%
17,307
+126
+0.7% +$14.4K
VTEB icon
155
Vanguard Tax-Exempt Bond Index Fund
VTEB
$45.1B
$1.92M 0.03%
39,231
-9,519
-20% -$465K
MVBF icon
156
MVB Financial
MVBF
$397M
$1.91M 0.03%
84,824
– –
DIS icon
157
Walt Disney
DIS
$167B
$1.9M 0.03%
15,284
+2,979
+24% +$310K
MO icon
158
Altria Group
MO
$114B
$1.87M 0.03%
31,853
-1,229
-4% -$72.2K
VGIT icon
159
Vanguard Intermediate-Term Treasury ETF
VGIT
$41.6B
$1.85M 0.03%
30,915
+15,226
+97% +$901K
DFNM icon
160
Dimensional National Municipal Bond ETF
DFNM
$2.23B
$1.82M 0.03%
38,351
+19,078
+99% +$902K
SCHB icon
161
Schwab US Broad Market ETF
SCHB
$43.2B
$1.81M 0.03%
76,072
+570
+0.8% +$12.6K
ABBV icon
162
AbbVie
ABBV
$443B
$1.78M 0.03%
9,564
+2,035
+27% +$378K
CSCO icon
163
Cisco
CSCO
$457B
$1.75M 0.03%
25,181
+8,212
+48% +$505K
IJJ icon
164
iShares S&P Mid-Cap 400 Value ETF
IJJ
$8.83B
$1.74M 0.03%
14,056
+1,556
+12% +$183K
IBM icon
165
IBM
IBM
$211B
$1.73M 0.03%
5,865
+1,108
+23% +$285K
RPG icon
166
Invesco S&P 500 Pure Growth ETF
RPG
$2.01B
$1.7M 0.03%
37,075
-40
-0.1% -$1.64K
WFC icon
167
Wells Fargo
WFC
$261B
$1.68M 0.03%
20,993
+786
+4% +$56.7K
EEMS icon
168
iShares MSCI Emerging Markets Small-Cap ETF
EEMS
$349M
$1.64M 0.03%
25,237
+710
+3% +$42.1K
DFIC icon
169
Dimensional International Core Equity 2 ETF
DFIC
$14.8B
$1.57M 0.03%
50,617
+3,351
+7% +$98.2K
IWS icon
170
iShares Russell Mid-Cap Value ETF
IWS
$15.6B
$1.52M 0.03%
11,513
-65
-0.6% -$8.15K
VGT icon
171
Vanguard Information Technology ETF
VGT
$139B
$1.52M 0.03%
18,280
+1,304
+8% +$94.8K
FXF icon
172
Invesco CurrencyShares Swiss Franc Trust
FXF
$414M
$1.51M 0.03%
+13,499
New +$1.45M
AMLP icon
173
Alerian MLP ETF
AMLP
$13B
$1.47M 0.03%
30,015
+2,020
+7% +$98K
SUB icon
174
iShares Short-Term National Muni Bond ETF
SUB
$11.4B
$1.46M 0.03%
13,708
+2,353
+21% +$249K
VCIT icon
175
Vanguard Intermediate-Term Corporate Bond ETF
VCIT
$66.2B
$1.46M 0.03%
17,575
+2,726
+18% +$221K
5 6
7
8 9

Similar funds

RBI
Raiffeisen Bank International Vienna, Austria $6.97B AUM 29.39% 1-Year Est. Return
STA
Summit Trail Advisors New York $6.98B AUM 19.51% 1-Year Est. Return
SBH
Segall Bryant & Hamill Chicago, Illinois $6.98B AUM 34.78% 1-Year Est. Return
DE
Defiance ETFs New York $6.98B AUM
OCA
OpenArc Corporate Advisory Atlanta, Georgia $6.98B AUM
CWM
Circle Wealth Management Summit, New Jersey $7.02B AUM 19.32% 1-Year Est. Return
EDRH
Edmond de Rothschild Holding Chambesy, Switzerland $6.91B AUM 19.7% 1-Year Est. Return
RPI
Railway Pension Investments London, United Kingdom $7.03B AUM 18.92% 1-Year Est. Return

Pure Financial Advisors's Q2 2025 Portfolio in Review

As of Q2 2025, Pure Financial Advisors held 475 positions worth $5.68B, up 19% from $4.78B the previous quarter. Its ten largest holdings account for 50% of the portfolio.

Pure Financial Advisors deployed $558M of net new capital in Q2 2025, opening 94 new positions and adding to 285 existing holdings. Its largest new stake was Motorcar Parts of America: 516,129 shares worth $5.78M.

By sector, the portfolio is most concentrated in Technology at 3% of assets, up from 2.1% a quarter earlier, followed by Consumer Discretionary and Financials.

On the sell side, the largest reduction was Vanguard FTSE Developed Markets ETF, an estimated $3.41M trimmed.

  • Pure Financial Advisors's largest Q2 2025 buy was Motorcar Parts of America: 516,129 shares worth $5.78M.
  • Pure Financial Advisors added most to iShares Core S&P 500 ETF in Q2 2025, an estimated $66.2M increase.
  • Pure Financial Advisors's biggest Q2 2025 reduction was Vanguard FTSE Developed Markets ETF, cutting an estimated $3.41M.
  • Pure Financial Advisors fully exited Edison International in Q2 2025, selling an estimated $241K.
  • Pure Financial Advisors's ten largest holdings make up 50% of its $5.68B portfolio in Q2 2025.
  • Pure Financial Advisors opened 94 new positions and closed 4 in Q2 2025.
  • Pure Financial Advisors's portfolio value rose 19% quarter-over-quarter to $5.68B.

Based on Pure Financial Advisors's 13F filing for Q2 2025, filed 18 Jul 2025.