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PFA

Pure Financial Advisors Portfolio holdings

AUM $6.97B
1-Year Est. Return 16.14%
This Fund
S&P 500
This Quarter Est. Return
+7.08%
1 Year Est. Return
+16.14%
3 Year Est. Return
+37.17%
5 Year Est. Return
+30.16%
10 Year Est. Return
+84.39%
AUM
$5.68B
AUM Growth
+$899M
Cap. Flow
+$558M
Cap. Flow %
9.82%
Top 10 Hldgs %
49.6%
Holding
475
New
94
Increased
285
Reduced
77
Closed
4

Top Buys

Rank Stock Value
1
IVV icon
iShares Core S&P 500 ETF
IVV
+$66.2M
2
IEFA icon
iShares Core MSCI EAFE ETF
IEFA
+$46.9M
3
BND icon
Vanguard Total Bond Market
BND
+$27.2M
4
IJH icon
iShares Core S&P Mid-Cap ETF
IJH
+$23.9M
5
AAPL icon
Apple
AAPL
+$20.6M

Top Sells

Rank Stock Value
1
VEA icon
Vanguard FTSE Developed Markets ETF
VEA
+$3.41M
2
VBR icon
Vanguard Morningstar Small-Cap Value ETF
VBR
+$2.61M
3
AVEM icon
Avantis Emerging Markets Equity ETF
AVEM
+$1.42M
4
STIP icon
iShares 0-5 Year TIPS Bond ETF
STIP
+$1.28M
5
SHW icon
Sherwin-Williams
SHW
+$859K

Sector Composition

Rank Sector Weight
1 Technology 3.03%
2 Consumer Discretionary 1.14%
3 Financials 1.14%
4 Industrials 0.81%
5 Healthcare 0.68%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
NFLX icon
126
Netflix
NFLX
$299B
$3.35M 0.06%
25,000
+2,700
+12% +$305K
PG icon
127
Procter & Gamble
PG
$336B
$3.32M 0.06%
20,822
+1,499
+8% +$245K
GWX icon
128
State Street SPDR S&P International Small Cap ETF
GWX
$856M
$3.23M 0.06%
86,906
-3,204
-4% -$110K
ABT icon
129
Abbott
ABT
$183B
$3.17M 0.06%
23,306
+14,423
+162% +$1.9M
CVX icon
130
Chevron
CVX
$392B
$3.12M 0.05%
21,765
+1,713
+9% +$241K
RS icon
131
Reliance Steel & Aluminium
RS
$20.7B
$3.04M 0.05%
9,677
+349
+4% +$103K
PSA icon
132
Public Storage
PSA
$60.5B
$2.91M 0.05%
9,917
+8,885
+861% +$2.63M
SCHF icon
133
Schwab International Equity ETF
SCHF
$66.6B
$2.89M 0.05%
130,646
+6,519
+5% +$136K
IWD icon
134
iShares Russell 1000 Value ETF
IWD
$82.2B
$2.85M 0.05%
14,680
+6,363
+77% +$1.18M
DFSE
135
Dimensional Emerging Markets Sustainability Core 1 ETF
DFSE
$599M
$2.78M 0.05%
72,913
+28,508
+64% +$999K
SRE icon
136
Sempra
SRE
$57.9B
$2.74M 0.05%
36,120
+1,382
+4% +$103K
GD icon
137
General Dynamics
GD
$104B
$2.68M 0.05%
9,181
+3,156
+52% +$869K
ACWI icon
138
iShares MSCI ACWI ETF
ACWI
$32.5B
$2.68M 0.05%
20,821
+1,385
+7% +$166K
GLD icon
139
SPDR Gold Trust
GLD
$131B
$2.65M 0.05%
8,693
+2,030
+30% +$615K
ICLN icon
140
iShares Global Clean Energy ETF
ICLN
$2.31B
$2.56M 0.05%
195,054
-40,383
-17% -$495K
LMT icon
141
Lockheed Martin
LMT
$134B
$2.51M 0.04%
5,420
+853
+19% +$399K
EEM icon
142
iShares MSCI Emerging Markets ETF
EEM
$28.8B
$2.34M 0.04%
48,521
-2,165
-4% -$97.4K
PLTR icon
143
Palantir
PLTR
$295B
$2.31M 0.04%
16,923
+5,925
+54% +$695K
MCD icon
144
McDonald's
MCD
$192B
$2.28M 0.04%
7,801
+3,475
+80% +$1.07M
NVR icon
145
NVR
NVR
$16.5B
$2.26M 0.04%
306
-5
-2% -$35.8K
SCHV
146
Schwab US Large-Cap Value ETF
SCHV
$15.7B
$2.23M 0.04%
80,610
-8,680
-10% -$228K
ESGU icon
147
iShares ESG Aware MSCI USA ETF
ESGU
$17.9B
$2.2M 0.04%
16,295
+5,526
+51% +$690K
NOC icon
148
Northrop Grumman
NOC
$77.1B
$2.16M 0.04%
4,328
+181
+4% +$89K
IQV icon
149
IQVIA
IQV
$38.7B
$2.14M 0.04%
+13,557
New +$2.04M
UPS icon
150
United Parcel Service
UPS
$88.6B
$2.1M 0.04%
20,787
-13
-0.1% -$1.28K
4 5
6
7 8

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RBI
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STA
Summit Trail Advisors New York $6.98B AUM 19.51% 1-Year Est. Return
SBH
Segall Bryant & Hamill Chicago, Illinois $6.98B AUM 34.78% 1-Year Est. Return
DE
Defiance ETFs New York $6.98B AUM
OCA
OpenArc Corporate Advisory Atlanta, Georgia $6.98B AUM
CWM
Circle Wealth Management Summit, New Jersey $7.02B AUM 19.32% 1-Year Est. Return
EDRH
Edmond de Rothschild Holding Chambesy, Switzerland $6.91B AUM 19.7% 1-Year Est. Return
RPI
Railway Pension Investments London, United Kingdom $7.03B AUM 18.92% 1-Year Est. Return

Pure Financial Advisors's Q2 2025 Portfolio in Review

As of Q2 2025, Pure Financial Advisors held 475 positions worth $5.68B, up 19% from $4.78B the previous quarter. Its ten largest holdings account for 50% of the portfolio.

Pure Financial Advisors deployed $558M of net new capital in Q2 2025, opening 94 new positions and adding to 285 existing holdings. Its largest new stake was Motorcar Parts of America: 516,129 shares worth $5.78M.

By sector, the portfolio is most concentrated in Technology at 3% of assets, up from 2.1% a quarter earlier, followed by Consumer Discretionary and Financials.

On the sell side, the largest reduction was Vanguard FTSE Developed Markets ETF, an estimated $3.41M trimmed.

  • Pure Financial Advisors's largest Q2 2025 buy was Motorcar Parts of America: 516,129 shares worth $5.78M.
  • Pure Financial Advisors added most to iShares Core S&P 500 ETF in Q2 2025, an estimated $66.2M increase.
  • Pure Financial Advisors's biggest Q2 2025 reduction was Vanguard FTSE Developed Markets ETF, cutting an estimated $3.41M.
  • Pure Financial Advisors fully exited Edison International in Q2 2025, selling an estimated $241K.
  • Pure Financial Advisors's ten largest holdings make up 50% of its $5.68B portfolio in Q2 2025.
  • Pure Financial Advisors opened 94 new positions and closed 4 in Q2 2025.
  • Pure Financial Advisors's portfolio value rose 19% quarter-over-quarter to $5.68B.

Based on Pure Financial Advisors's 13F filing for Q2 2025, filed 18 Jul 2025.