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PFA

Pure Financial Advisors Portfolio holdings

AUM $6.97B
1-Year Est. Return 16.14%
This Fund
S&P 500
This Quarter Est. Return
+7.08%
1 Year Est. Return
+16.14%
3 Year Est. Return
+37.17%
5 Year Est. Return
+30.16%
10 Year Est. Return
+84.39%
AUM
$5.68B
AUM Growth
+$899M
Cap. Flow
+$558M
Cap. Flow %
9.82%
Top 10 Hldgs %
49.6%
Holding
475
New
94
Increased
285
Reduced
77
Closed
4

Top Buys

Rank Stock Value
1
IVV icon
iShares Core S&P 500 ETF
IVV
+$66.2M
2
IEFA icon
iShares Core MSCI EAFE ETF
IEFA
+$46.9M
3
BND icon
Vanguard Total Bond Market
BND
+$27.2M
4
IJH icon
iShares Core S&P Mid-Cap ETF
IJH
+$23.9M
5
AAPL icon
Apple
AAPL
+$20.6M

Top Sells

Rank Stock Value
1
VEA icon
Vanguard FTSE Developed Markets ETF
VEA
+$3.41M
2
VBR icon
Vanguard Morningstar Small-Cap Value ETF
VBR
+$2.61M
3
AVEM icon
Avantis Emerging Markets Equity ETF
AVEM
+$1.42M
4
STIP icon
iShares 0-5 Year TIPS Bond ETF
STIP
+$1.28M
5
SHW icon
Sherwin-Williams
SHW
+$859K

Sector Composition

Rank Sector Weight
1 Technology 3.03%
2 Consumer Discretionary 1.14%
3 Financials 1.14%
4 Industrials 0.81%
5 Healthcare 0.68%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
VOE icon
101
Vanguard Morningstar Mid-Cap Value ETF
VOE
$23.7B
$5.14M 0.09%
31,276
-1,103
-3% -$175K
AVGO icon
102
Broadcom
AVGO
$1.85T
$4.98M 0.09%
18,080
+7,953
+79% +$1.73M
WMT icon
103
Walmart Inc
WMT
$885B
$4.98M 0.09%
50,959
+12,991
+34% +$1.24M
UNH icon
104
UnitedHealth
UNH
$376B
$4.95M 0.09%
15,876
+11,045
+229% +$4.22M
IGE icon
105
iShares North American Natural Resources ETF
IGE
$741M
$4.74M 0.08%
107,037
-8,393
-7% -$360K
SLDP icon
106
Solid Power
SLDP
$463M
$4.67M 0.08%
+2,131,703
New +$2.99M
HON icon
107
Honeywell
HON
$77B
$4.65M 0.08%
21,180
+14,421
+213% +$2.92M
MRK icon
108
Merck
MRK
$322B
$4.33M 0.08%
54,684
+30,910
+130% +$2.46M
DISV icon
109
Dimensional International Small Cap Value ETF
DISV
$4.95B
$4.31M 0.08%
130,975
+60,762
+87% +$1.87M
JNJ icon
110
Johnson & Johnson
JNJ
$618B
$4.28M 0.08%
28,037
+8,140
+41% +$1.25M
DFSI
111
Dimensional International Sustainability Core 1 ETF
DFSI
$1.14B
$4.21M 0.07%
106,761
+33,544
+46% +$1.25M
SCHH icon
112
Schwab US REIT ETF
SCHH
$11.5B
$4.2M 0.07%
198,592
+11,695
+6% +$245K
BSV icon
113
Vanguard Short-Term Bond ETF
BSV
$44.7B
$4.05M 0.07%
51,419
-4,298
-8% -$336K
SPMD icon
114
State Street SPDR Portfolio S&P 400 Mid Cap ETF
SPMD
$18.2B
$3.96M 0.07%
72,779
+2,453
+3% +$126K
PM icon
115
Philip Morris
PM
$297B
$3.92M 0.07%
21,506
+979
+5% +$168K
DUK icon
116
Duke Energy
DUK
$97.8B
$3.9M 0.07%
33,088
+30,051
+989% +$3.55M
LDOS icon
117
Leidos
LDOS
$14.5B
$3.89M 0.07%
24,669
+120
+0.5% +$17.7K
META icon
118
Meta Platforms (Facebook)
META
$1.42T
$3.89M 0.07%
5,267
+851
+19% +$526K
XLK icon
119
State Street Technology Select Sector SPDR ETF
XLK
$115B
$3.88M 0.07%
30,612
+1,550
+5% +$172K
SUSA icon
120
iShares ESG Optimized MSCI USA ETF
SUSA
$4.01B
$3.81M 0.07%
30,047
+541
+2% +$63.8K
AON icon
121
Aon
AON
$76.5B
$3.79M 0.07%
10,632
+315
+3% +$114K
PEP icon
122
PepsiCo
PEP
$190B
$3.62M 0.06%
27,412
+21,464
+361% +$2.89M
LLY icon
123
Eli Lilly
LLY
$1.02T
$3.52M 0.06%
4,514
+641
+17% +$498K
QCOM icon
124
Qualcomm
QCOM
$155B
$3.49M 0.06%
21,941
+1,884
+9% +$277K
VIG icon
125
Vanguard Dividend Appreciation ETF
VIG
$111B
$3.35M 0.06%
16,372
+9,634
+143% +$1.87M
3 4
5
6 7

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RBI
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STA
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SBH
Segall Bryant & Hamill Chicago, Illinois $6.98B AUM 34.78% 1-Year Est. Return
DE
Defiance ETFs New York $6.98B AUM
OCA
OpenArc Corporate Advisory Atlanta, Georgia $6.98B AUM
CWM
Circle Wealth Management Summit, New Jersey $7.02B AUM 19.32% 1-Year Est. Return
EDRH
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RPI
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Pure Financial Advisors's Q2 2025 Portfolio in Review

As of Q2 2025, Pure Financial Advisors held 475 positions worth $5.68B, up 19% from $4.78B the previous quarter. Its ten largest holdings account for 50% of the portfolio.

Pure Financial Advisors deployed $558M of net new capital in Q2 2025, opening 94 new positions and adding to 285 existing holdings. Its largest new stake was Motorcar Parts of America: 516,129 shares worth $5.78M.

By sector, the portfolio is most concentrated in Technology at 3% of assets, up from 2.1% a quarter earlier, followed by Consumer Discretionary and Financials.

On the sell side, the largest reduction was Vanguard FTSE Developed Markets ETF, an estimated $3.41M trimmed.

  • Pure Financial Advisors's largest Q2 2025 buy was Motorcar Parts of America: 516,129 shares worth $5.78M.
  • Pure Financial Advisors added most to iShares Core S&P 500 ETF in Q2 2025, an estimated $66.2M increase.
  • Pure Financial Advisors's biggest Q2 2025 reduction was Vanguard FTSE Developed Markets ETF, cutting an estimated $3.41M.
  • Pure Financial Advisors fully exited Edison International in Q2 2025, selling an estimated $241K.
  • Pure Financial Advisors's ten largest holdings make up 50% of its $5.68B portfolio in Q2 2025.
  • Pure Financial Advisors opened 94 new positions and closed 4 in Q2 2025.
  • Pure Financial Advisors's portfolio value rose 19% quarter-over-quarter to $5.68B.

Based on Pure Financial Advisors's 13F filing for Q2 2025, filed 18 Jul 2025.