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PFA

Pure Financial Advisors Portfolio holdings

AUM $6.97B
1-Year Est. Return 16.14%
This Fund
S&P 500
This Quarter Est. Return
+7.08%
1 Year Est. Return
+16.14%
3 Year Est. Return
+37.17%
5 Year Est. Return
+30.16%
10 Year Est. Return
+84.39%
AUM
$5.68B
AUM Growth
+$899M
Cap. Flow
+$558M
Cap. Flow %
9.82%
Top 10 Hldgs %
49.6%
Holding
475
New
94
Increased
285
Reduced
77
Closed
4

Top Buys

Rank Stock Value
1
IVV icon
iShares Core S&P 500 ETF
IVV
+$66.2M
2
IEFA icon
iShares Core MSCI EAFE ETF
IEFA
+$46.9M
3
BND icon
Vanguard Total Bond Market
BND
+$27.2M
4
IJH icon
iShares Core S&P Mid-Cap ETF
IJH
+$23.9M
5
AAPL icon
Apple
AAPL
+$20.6M

Top Sells

Rank Stock Value
1
VEA icon
Vanguard FTSE Developed Markets ETF
VEA
+$3.41M
2
VBR icon
Vanguard Morningstar Small-Cap Value ETF
VBR
+$2.61M
3
AVEM icon
Avantis Emerging Markets Equity ETF
AVEM
+$1.42M
4
STIP icon
iShares 0-5 Year TIPS Bond ETF
STIP
+$1.28M
5
SHW icon
Sherwin-Williams
SHW
+$859K

Sector Composition

Rank Sector Weight
1 Technology 3.03%
2 Consumer Discretionary 1.14%
3 Financials 1.14%
4 Industrials 0.81%
5 Healthcare 0.68%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
EMB icon
51
iShares JPMorgan USD Emerging Markets Bond ETF
EMB
$15B
$18.1M 0.32%
195,104
+6,931
+4% +$624K
IJR icon
52
iShares Core S&P Small-Cap ETF
IJR
$109B
$17.8M 0.31%
163,073
+135,426
+490% +$14M
PFF icon
53
iShares Preferred and Income Securities ETF
PFF
$13.3B
$17.2M 0.3%
560,568
+24,092
+4% +$725K
SPTM icon
54
State Street SPDR Portfolio S&P 1500 Composite Stock Market ETF
SPTM
$13.6B
$16.7M 0.29%
223,257
-7,791
-3% -$541K
VTV icon
55
Vanguard Morningstar Value ETF
VTV
$188B
$16.4M 0.29%
92,744
+2,857
+3% +$483K
VFQY icon
56
Vanguard US Quality Factor ETF
VFQY
$480M
$16.2M 0.29%
112,699
+61,048
+118% +$8.24M
TIP icon
57
iShares TIPS Bond ETF
TIP
$14.5B
$14.7M 0.26%
133,971
-5,296
-4% -$578K
SCHO icon
58
Schwab Short-Term US Treasury ETF
SCHO
$12.8B
$14.1M 0.25%
577,136
+7,122
+1% +$173K
BRK.B icon
59
Berkshire Hathaway Class B
BRK.B
$1.1T
$14M 0.25%
28,830
+8,082
+39% +$4.1M
JPM icon
60
JPMorgan Chase
JPM
$935B
$13.9M 0.25%
48,068
+28,662
+148% +$7.31M
USRT icon
61
iShares Core US REIT ETF
USRT
$4.62B
$13.3M 0.23%
235,741
+29,718
+14% +$1.67M
SPSM icon
62
State Street SPDR Portfolio S&P 600 Small Cap ETF
SPSM
$17.1B
$12.1M 0.21%
283,107
-20,925
-7% -$844K
ORCL icon
63
Oracle
ORCL
$374B
$11.7M 0.21%
53,713
+41,101
+326% +$6.64M
FREL icon
64
Fidelity MSCI Real Estate Index ETF
FREL
$1.5B
$11.1M 0.2%
410,078
-6,331
-2% -$169K
CMF icon
65
iShares California Muni Bond ETF
CMF
$4.55B
$10.7M 0.19%
192,104
-5,091
-3% -$283K
VBR icon
66
Vanguard Morningstar Small-Cap Value ETF
VBR
$37.1B
$10.6M 0.19%
54,245
-14,084
-21% -$2.61M
DFSU
67
Dimensional US Sustainability Core 1 ETF
DFSU
$2.27B
$10.4M 0.18%
266,092
+115,458
+77% +$4.21M
DFAX icon
68
Dimensional World ex US Core Equity 2 ETF
DFAX
$11.9B
$10.3M 0.18%
349,960
-19,300
-5% -$531K
GOOGL icon
69
Alphabet (Google) Class A
GOOGL
$4.36T
$10.2M 0.18%
57,970
+33,547
+137% +$5.49M
EFA icon
70
iShares MSCI EAFE ETF
EFA
$78B
$9.67M 0.17%
108,207
-2,457
-2% -$210K
TSLA icon
71
Tesla
TSLA
$1.23T
$9.36M 0.16%
29,481
+3,231
+12% +$973K
QQQ icon
72
Invesco QQQ Trust
QQQ
$453B
$9.33M 0.16%
16,919
+1,335
+9% +$664K
V icon
73
Visa
V
$684B
$9.12M 0.16%
25,683
+20,213
+370% +$7.05M
VEU icon
74
Vanguard FTSE All-World ex-US ETF
VEU
$66.6B
$9.09M 0.16%
135,158
+55,442
+70% +$3.51M
COST icon
75
Costco
COST
$422B
$8.77M 0.15%
8,863
+838
+10% +$833K
1 2
3
4 5

Similar funds

RBI
Raiffeisen Bank International Vienna, Austria $6.97B AUM 29.39% 1-Year Est. Return
STA
Summit Trail Advisors New York $6.98B AUM 19.51% 1-Year Est. Return
SBH
Segall Bryant & Hamill Chicago, Illinois $6.98B AUM 34.78% 1-Year Est. Return
DE
Defiance ETFs New York $6.98B AUM
OCA
OpenArc Corporate Advisory Atlanta, Georgia $6.98B AUM
CWM
Circle Wealth Management Summit, New Jersey $7.02B AUM 19.32% 1-Year Est. Return
EDRH
Edmond de Rothschild Holding Chambesy, Switzerland $6.91B AUM 19.7% 1-Year Est. Return
RPI
Railway Pension Investments London, United Kingdom $7.03B AUM 18.92% 1-Year Est. Return

Pure Financial Advisors's Q2 2025 Portfolio in Review

As of Q2 2025, Pure Financial Advisors held 475 positions worth $5.68B, up 19% from $4.78B the previous quarter. Its ten largest holdings account for 50% of the portfolio.

Pure Financial Advisors deployed $558M of net new capital in Q2 2025, opening 94 new positions and adding to 285 existing holdings. Its largest new stake was Motorcar Parts of America: 516,129 shares worth $5.78M.

By sector, the portfolio is most concentrated in Technology at 3% of assets, up from 2.1% a quarter earlier, followed by Consumer Discretionary and Financials.

On the sell side, the largest reduction was Vanguard FTSE Developed Markets ETF, an estimated $3.41M trimmed.

  • Pure Financial Advisors's largest Q2 2025 buy was Motorcar Parts of America: 516,129 shares worth $5.78M.
  • Pure Financial Advisors added most to iShares Core S&P 500 ETF in Q2 2025, an estimated $66.2M increase.
  • Pure Financial Advisors's biggest Q2 2025 reduction was Vanguard FTSE Developed Markets ETF, cutting an estimated $3.41M.
  • Pure Financial Advisors fully exited Edison International in Q2 2025, selling an estimated $241K.
  • Pure Financial Advisors's ten largest holdings make up 50% of its $5.68B portfolio in Q2 2025.
  • Pure Financial Advisors opened 94 new positions and closed 4 in Q2 2025.
  • Pure Financial Advisors's portfolio value rose 19% quarter-over-quarter to $5.68B.

Based on Pure Financial Advisors's 13F filing for Q2 2025, filed 18 Jul 2025.