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PFA

Pure Financial Advisors Portfolio holdings

AUM $7.86B
1-Year Est. Return 19.64%
This Fund
S&P 500
This Quarter Est. Return
+0.42%
1 Year Est. Return
+19.64%
3 Year Est. Return
+47.17%
5 Year Est. Return
+37.07%
10 Year Est. Return
+93.55%
AUM
$6.97B
AUM Growth
+$197M
Cap. Flow
+$249M
Cap. Flow %
3.58%
Top 10 Hldgs %
50.18%
Holding
593
New
54
Increased
340
Reduced
143
Closed
21

Top Buys

Rank Stock Value
1
BND icon
Vanguard Total Bond Market
BND
+$50M
2
IGSB icon
iShares 1-5 Year Investment Grade Corporate Bond ETF
IGSB
+$24.2M
3
SPY icon
State Street SPDR S&P 500 ETF Trust
SPY
+$22.6M
4
VGSH icon
Vanguard Short-Term Treasury ETF
VGSH
+$13.3M
5
DFAT icon
Dimensional US Targeted Value ETF
DFAT
+$11.9M

Top Sells

Rank Stock Value
1
AVEM icon
Avantis Emerging Markets Equity ETF
AVEM
+$8.75M
2
AVDV icon
Avantis International Small Cap Value ETF
AVDV
+$6.55M
3
AVLV icon
Avantis US Large Cap Value ETF
AVLV
+$3.49M
4
DFAC icon
Dimensional US Core Equity 2 ETF
DFAC
+$2.57M
5
DFAI
Dimensional International Core Equity Market ETF
DFAI
+$2.09M

Sector Composition

Rank Sector Weight
1 Miscellaneous 90.56%
2 Technology 2.94%
3 Financials 2.03%
4 Consumer Discretionary 0.93%
5 Industrials 0.87%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
ITOT icon
26
iShares Core S&P Total US Stock Market ETF
ITOT
$97.7B
$47.1M 0.68%
330,815
+4,325
+1% +$643K
VTI icon
27
Vanguard Morningstar Total Stock Market ETF
VTI
$689B
$46.7M 0.67%
145,577
-845
-0.6% -$284K
DFCF icon
28
Dimensional Core Fixed Income ETF
DFCF
$11B
$44.2M 0.63%
1,047,592
+50,103
+5% +$2.14M
HYG icon
29
iShares iBoxx $ High Yield Corporate Bond ETF
HYG
$17.6B
$42.5M 0.61%
533,868
+29,176
+6% +$2.35M
MGV icon
30
Vanguard Morningstar Mega Cap Value ETF
MGV
$13.6B
$42.2M 0.61%
290,904
-6,036
-2% -$894K
SCHP icon
31
Schwab US TIPS ETF
SCHP
$16.5B
$40.5M 0.58%
1,520,694
+100,396
+7% +$2.68M
IEMG icon
32
iShares Core MSCI Emerging Markets ETF
IEMG
$162B
$38.8M 0.56%
555,832
+33,338
+6% +$2.41M
VV icon
33
Vanguard Morningstar Large-Cap ETF
VV
$54.4B
$37.9M 0.54%
126,833
-2,498
-2% -$782K
QUAL icon
34
iShares MSCI USA Quality Factor ETF
QUAL
$48B
$37.4M 0.54%
195,118
+29,608
+18% +$5.93M
IJH icon
35
iShares Core S&P Mid-Cap ETF
IJH
$126B
$36.5M 0.52%
540,245
+20,587
+4% +$1.43M
EMGF icon
36
iShares Emerging Markets Equity Factor ETF
EMGF
$1.91B
$35.3M 0.51%
583,395
+10,287
+2% +$642K
NVDA icon
37
NVIDIA
NVDA
$5.51T
$34M 0.49%
194,884
+11,461
+6% +$2.1M
VUG icon
38
Vanguard Morningstar Growth ETF
VUG
$229B
$33.5M 0.48%
459,864
+4,842
+1% +$377K
VB icon
39
Vanguard Morningstar Small-Cap ETF
VB
$82.2B
$33.2M 0.48%
126,682
+263
+0.2% +$71.2K
MSFT icon
40
Microsoft
MSFT
$3.75T
$30.9M 0.44%
83,378
+6,173
+8% +$2.58M
AGG icon
41
iShares Core US Aggregate Bond ETF
AGG
$139B
$28.3M 0.41%
285,179
+12,304
+5% +$1.23M
GUNR icon
42
Northern Trust Morningstar Global Upstream Natural Resources ETF
GUNR
$7.32B
$28.2M 0.41%
512,125
-22,715
-4% -$1.19M
SCHC icon
43
Schwab International Small-Cap Equity ETF
SCHC
$5.8B
$28.2M 0.41%
604,213
-4,358
-0.7% -$211K
IWN icon
44
iShares Russell 2000 Value ETF
IWN
$14.7B
$28M 0.4%
147,543
+5,808
+4% +$1.12M
SPDW icon
45
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
$42.2B
$27.4M 0.39%
600,699
+23,179
+4% +$1.09M
SPIP icon
46
State Street SPDR Portfolio TIPS ETF
SPIP
$1.03B
$27.3M 0.39%
1,048,521
-12,107
-1% -$316K
VO icon
47
Vanguard Morningstar Mid-Cap ETF
VO
$109B
$26.1M 0.37%
362,960
+168
+0% +$12.5K
AMZN icon
48
Amazon
AMZN
$2.76T
$24.9M 0.36%
119,328
+16,016
+16% +$3.53M
SCZ icon
49
iShares MSCI EAFE Small-Cap ETF
SCZ
$13.4B
$23M 0.33%
293,542
+4,452
+2% +$362K
STIP icon
50
iShares 0-5 Year TIPS Bond ETF
STIP
$16.1B
$21.8M 0.31%
210,983
-2,317
-1% -$239K
1
2
3 4 5

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LAM
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PC
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UB
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IMCOOI
Investment Management Corp of Ontario (IMCO) Toronto, Canada $7.9B AUM 35.91% 1-Year Est. Return
MNA
Manning & Napier Advisors Fairport, New York $7.8B AUM 25.03% 1-Year Est. Return
FFM
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GAM
Groupama Asset Management Paris, France $7.93B AUM 57.28% 1-Year Est. Return

Pure Financial Advisors's Q1 2026 Portfolio in Review

As of Q1 2026, Pure Financial Advisors held 593 positions worth $6.97B, up 2.9% from $6.77B the previous quarter. Its ten largest holdings account for 50% of the portfolio.

Pure Financial Advisors deployed $249M of net new capital in Q1 2026, opening 54 new positions and adding to 340 existing holdings. Its largest new stake was Hilton Worldwide: 2,785 shares worth $847K.

By sector, the portfolio is most concentrated in Miscellaneous at 91% of assets, up from 90% a quarter earlier, followed by Technology and Financials.

On the sell side, the largest reduction was Avantis Emerging Markets Equity ETF, an estimated $8.75M trimmed.

  • Pure Financial Advisors's largest Q1 2026 buy was Hilton Worldwide: 2,785 shares worth $847K.
  • Pure Financial Advisors added most to Vanguard Total Bond Market in Q1 2026, an estimated $50M increase.
  • Pure Financial Advisors's biggest Q1 2026 reduction was Avantis Emerging Markets Equity ETF, cutting an estimated $8.75M.
  • Pure Financial Advisors fully exited Invesco NASDAQ 100 ETF in Q1 2026, selling an estimated $1.19M.
  • Pure Financial Advisors's ten largest holdings make up 50% of its $6.97B portfolio in Q1 2026.
  • Pure Financial Advisors opened 54 new positions and closed 21 in Q1 2026.
  • Pure Financial Advisors's portfolio value rose 2.9% quarter-over-quarter to $6.97B.

Based on Pure Financial Advisors's 13F filing for Q1 2026, filed 10 Apr 2026.