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PFA

Pure Financial Advisors Portfolio holdings

AUM $6.97B
1-Year Est. Return 16.14%
This Fund
S&P 500
This Quarter Est. Return
+7.08%
1 Year Est. Return
+16.14%
3 Year Est. Return
+37.17%
5 Year Est. Return
+30.16%
10 Year Est. Return
+84.39%
AUM
$5.68B
AUM Growth
+$899M
Cap. Flow
+$558M
Cap. Flow %
9.82%
Top 10 Hldgs %
49.6%
Holding
475
New
94
Increased
285
Reduced
77
Closed
4

Top Buys

Rank Stock Value
1
IVV icon
iShares Core S&P 500 ETF
IVV
+$66.2M
2
IEFA icon
iShares Core MSCI EAFE ETF
IEFA
+$46.9M
3
BND icon
Vanguard Total Bond Market
BND
+$27.2M
4
IJH icon
iShares Core S&P Mid-Cap ETF
IJH
+$23.9M
5
AAPL icon
Apple
AAPL
+$20.6M

Top Sells

Rank Stock Value
1
VEA icon
Vanguard FTSE Developed Markets ETF
VEA
+$3.41M
2
VBR icon
Vanguard Morningstar Small-Cap Value ETF
VBR
+$2.61M
3
AVEM icon
Avantis Emerging Markets Equity ETF
AVEM
+$1.42M
4
STIP icon
iShares 0-5 Year TIPS Bond ETF
STIP
+$1.28M
5
SHW icon
Sherwin-Williams
SHW
+$859K

Sector Composition

Rank Sector Weight
1 Technology 3.03%
2 Consumer Discretionary 1.14%
3 Financials 1.14%
4 Industrials 0.81%
5 Healthcare 0.68%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
VTI icon
26
Vanguard Morningstar Total Stock Market ETF
VTI
$657B
$43.5M 0.77%
142,991
+29,297
+26% +$8.24M
MSFT icon
27
Microsoft
MSFT
$3.35T
$39.7M 0.7%
79,789
+22,873
+40% +$9.93M
DFCF icon
28
Dimensional Core Fixed Income ETF
DFCF
$10.8B
$38.7M 0.68%
916,731
+3,464
+0.4% +$144K
MGV icon
29
Vanguard Morningstar Mega Cap Value ETF
MGV
$13.2B
$37.2M 0.66%
283,770
+1,332
+0.5% +$167K
VV icon
30
Vanguard Morningstar Large-Cap ETF
VV
$52.1B
$36.9M 0.65%
129,189
+2,552
+2% +$672K
HYG icon
31
iShares iBoxx $ High Yield Corporate Bond ETF
HYG
$15.9B
$35.7M 0.63%
442,791
+11,181
+3% +$881K
SCHP icon
32
Schwab US TIPS ETF
SCHP
$16.4B
$35.4M 0.62%
1,328,471
+10,321
+0.8% +$273K
VUG icon
33
Vanguard Morningstar Growth ETF
VUG
$218B
$35.1M 0.62%
480,744
+7,158
+2% +$471K
IJH icon
34
iShares Core S&P Mid-Cap ETF
IJH
$122B
$30.8M 0.54%
496,179
+407,737
+461% +$23.9M
IEMG icon
35
iShares Core MSCI Emerging Markets ETF
IEMG
$149B
$30.6M 0.54%
509,251
+276,844
+119% +$15.4M
VB icon
36
Vanguard Morningstar Small-Cap ETF
VB
$79.6B
$29.5M 0.52%
124,643
+22,183
+22% +$4.95M
QUAL icon
37
iShares MSCI USA Quality Factor ETF
QUAL
$46.3B
$29.2M 0.51%
159,645
+19,084
+14% +$3.29M
SPIP icon
38
State Street SPDR Portfolio TIPS ETF
SPIP
$1.01B
$28.1M 0.49%
1,077,645
-23,382
-2% -$604K
EMGF icon
39
iShares Emerging Markets Equity Factor ETF
EMGF
$1.8B
$26.7M 0.47%
512,987
+26,697
+5% +$1.29M
SCHC icon
40
Schwab International Small-Cap Equity ETF
SCHC
$5.42B
$26.3M 0.46%
617,177
+3,037
+0.5% +$118K
VO icon
41
Vanguard Morningstar Mid-Cap ETF
VO
$106B
$25.2M 0.44%
359,652
+64
+0% +$4.2K
AGG icon
42
iShares Core US Aggregate Bond ETF
AGG
$138B
$24.3M 0.43%
245,076
+9,745
+4% +$955K
SPDW icon
43
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
$40.5B
$24.2M 0.43%
598,244
+528
+0.1% +$20.2K
STIP icon
44
iShares 0-5 Year TIPS Bond ETF
STIP
$15.9B
$23.7M 0.42%
230,141
-12,512
-5% -$1.28M
AMZN icon
45
Amazon
AMZN
$2.53T
$22.1M 0.39%
100,855
+34,160
+51% +$6.76M
GUNR icon
46
FlexShares Global Upstream Natural Resources Index Fund
GUNR
$7.3B
$22.1M 0.39%
550,052
+49,115
+10% +$1.9M
NVDA icon
47
NVIDIA
NVDA
$4.72T
$21.7M 0.38%
137,238
+27,500
+25% +$3.46M
SCZ icon
48
iShares MSCI EAFE Small-Cap ETF
SCZ
$13.4B
$20.7M 0.36%
284,186
+131,865
+87% +$8.92M
IWN icon
49
iShares Russell 2000 Value ETF
IWN
$14.4B
$20.4M 0.36%
129,107
+35,474
+38% +$5.28M
SPYV icon
50
State Street SPDR Portfolio S&P 500 Value ETF
SPYV
$36.2B
$18.2M 0.32%
347,277
-7,567
-2% -$378K
1
2
3 4 5

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RBI
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STA
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SBH
Segall Bryant & Hamill Chicago, Illinois $6.98B AUM 34.78% 1-Year Est. Return
DE
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OCA
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CWM
Circle Wealth Management Summit, New Jersey $7.02B AUM 19.32% 1-Year Est. Return
EDRH
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RPI
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Pure Financial Advisors's Q2 2025 Portfolio in Review

As of Q2 2025, Pure Financial Advisors held 475 positions worth $5.68B, up 19% from $4.78B the previous quarter. Its ten largest holdings account for 50% of the portfolio.

Pure Financial Advisors deployed $558M of net new capital in Q2 2025, opening 94 new positions and adding to 285 existing holdings. Its largest new stake was Motorcar Parts of America: 516,129 shares worth $5.78M.

By sector, the portfolio is most concentrated in Technology at 3% of assets, up from 2.1% a quarter earlier, followed by Consumer Discretionary and Financials.

On the sell side, the largest reduction was Vanguard FTSE Developed Markets ETF, an estimated $3.41M trimmed.

  • Pure Financial Advisors's largest Q2 2025 buy was Motorcar Parts of America: 516,129 shares worth $5.78M.
  • Pure Financial Advisors added most to iShares Core S&P 500 ETF in Q2 2025, an estimated $66.2M increase.
  • Pure Financial Advisors's biggest Q2 2025 reduction was Vanguard FTSE Developed Markets ETF, cutting an estimated $3.41M.
  • Pure Financial Advisors fully exited Edison International in Q2 2025, selling an estimated $241K.
  • Pure Financial Advisors's ten largest holdings make up 50% of its $5.68B portfolio in Q2 2025.
  • Pure Financial Advisors opened 94 new positions and closed 4 in Q2 2025.
  • Pure Financial Advisors's portfolio value rose 19% quarter-over-quarter to $5.68B.

Based on Pure Financial Advisors's 13F filing for Q2 2025, filed 18 Jul 2025.