We are live on ! Find out more
PFA

Pure Financial Advisors Portfolio holdings

AUM $6.97B
1-Year Est. Return 16.14%
This Fund
S&P 500
This Quarter Est. Return
+7.08%
1 Year Est. Return
+16.14%
3 Year Est. Return
+37.17%
5 Year Est. Return
+30.16%
10 Year Est. Return
+84.39%
AUM
$5.68B
AUM Growth
+$899M
Cap. Flow
+$558M
Cap. Flow %
9.82%
Top 10 Hldgs %
49.6%
Holding
475
New
94
Increased
285
Reduced
77
Closed
4

Top Buys

Rank Stock Value
1
IVV icon
iShares Core S&P 500 ETF
IVV
+$66.2M
2
IEFA icon
iShares Core MSCI EAFE ETF
IEFA
+$46.9M
3
BND icon
Vanguard Total Bond Market
BND
+$27.2M
4
IJH icon
iShares Core S&P Mid-Cap ETF
IJH
+$23.9M
5
AAPL icon
Apple
AAPL
+$20.6M

Top Sells

Rank Stock Value
1
VEA icon
Vanguard FTSE Developed Markets ETF
VEA
+$3.41M
2
VBR icon
Vanguard Morningstar Small-Cap Value ETF
VBR
+$2.61M
3
AVEM icon
Avantis Emerging Markets Equity ETF
AVEM
+$1.42M
4
STIP icon
iShares 0-5 Year TIPS Bond ETF
STIP
+$1.28M
5
SHW icon
Sherwin-Williams
SHW
+$859K

Sector Composition

Rank Sector Weight
1 Technology 3.03%
2 Consumer Discretionary 1.14%
3 Financials 1.14%
4 Industrials 0.81%
5 Healthcare 0.68%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
ECL icon
376
Ecolab
ECL
$78.6B
$302K 0.01%
1,120
+138
+14% +$35.1K
DAL icon
377
Delta Air Lines
DAL
$60.2B
$301K 0.01%
+6,130
New +$281K
QDPL icon
378
Pacer Metaurus US Large Cap Dividend Multiplier 400 ETF
QDPL
$1.73B
$301K 0.01%
+7,639
New +$283K
JEF icon
379
Jefferies Financial Group
JEF
$12.8B
$301K 0.01%
5,501
+430
+8% +$21.3K
A icon
380
Agilent Technologies
A
$39.5B
$300K 0.01%
+2,539
New +$281K
ACWV icon
381
iShares MSCI Global Min Vol Factor ETF
ACWV
$3.32B
$299K 0.01%
+2,524
New +$294K
IXUS icon
382
iShares Core MSCI Total International Stock ETF
IXUS
$58.7B
$299K 0.01%
3,867
+326
+9% +$23.8K
MSTR icon
383
Strategy Inc
MSTR
$34.7B
$296K 0.01%
+731
New +$266K
DFGP icon
384
Dimensional Global Core Plus Fixed Income ETF
DFGP
$3.39B
$292K 0.01%
+5,351
New +$286K
GWW icon
385
W.W. Grainger
GWW
$64.7B
$287K 0.01%
+276
New +$287K
DIA icon
386
State Street SPDR Dow Jones Industrial Average ETF Trust
DIA
$45.7B
$286K 0.01%
+650
New +$270K
COF icon
387
Capital One
COF
$134B
$284K 0.01%
+1,336
New +$249K
RLI icon
388
RLI Corp
RLI
$5.62B
$283K 0.01%
3,923
+75
+2% +$5.62K
CB icon
389
Chubb
CB
$134B
$281K ﹤0.01%
+969
New +$279K
ENB icon
390
Enbridge
ENB
$118B
$281K ﹤0.01%
+6,194
New +$281K
UFPT icon
391
UFP Technologies
UFPT
$2.07B
$280K ﹤0.01%
+1,146
New +$258K
ATEC icon
392
Alphatec Holdings
ATEC
$1.56B
$279K ﹤0.01%
+25,156
New +$289K
XLI icon
393
State Street Industrial Select Sector SPDR ETF
XLI
$33.3B
$279K ﹤0.01%
1,889
-25
-1% -$3.41K
F icon
394
Ford
F
$57.5B
$277K ﹤0.01%
25,564
-1,032
-4% -$10.5K
IWR icon
395
iShares Russell Mid-Cap ETF
IWR
$56.3B
$277K ﹤0.01%
+3,012
New +$260K
AXON
396
Axon Enterprise
AXON
$46.4B
$274K ﹤0.01%
+331
New +$225K
MOAT icon
397
VanEck Morningstar Wide Moat ETF
MOAT
$12B
$274K ﹤0.01%
+2,918
New +$256K
COWZ icon
398
Pacer US Cash Cows 100 ETF
COWZ
$18.8B
$273K ﹤0.01%
4,958
-1,104
-18% -$58.5K
RSP icon
399
Invesco S&P 500 Equal Weight ETF
RSP
$98.1B
$272K ﹤0.01%
1,497
-264
-15% -$45.6K
PSX icon
400
Phillips 66
PSX
$82.7B
$271K ﹤0.01%
2,268
+273
+14% +$30.6K
14 15
16
17 18

Similar funds

STA
Summit Trail Advisors New York $6.98B AUM 19.51% 1-Year Est. Return
SBH
Segall Bryant & Hamill Chicago, Illinois $6.98B AUM 34.78% 1-Year Est. Return
DE
Defiance ETFs New York $6.98B AUM
OCA
OpenArc Corporate Advisory Atlanta, Georgia $6.98B AUM
CWM
Circle Wealth Management Summit, New Jersey $7.02B AUM 19.32% 1-Year Est. Return
EDRH
Edmond de Rothschild Holding Chambesy, Switzerland $6.91B AUM 19.7% 1-Year Est. Return
RPI
Railway Pension Investments London, United Kingdom $7.03B AUM 18.92% 1-Year Est. Return
AMH
Aspex Management (HK) Central, Hong Kong $6.9B AUM 28.37% 1-Year Est. Return

Pure Financial Advisors's Q2 2025 Portfolio in Review

As of Q2 2025, Pure Financial Advisors held 475 positions worth $5.68B, up 19% from $4.78B the previous quarter. Its ten largest holdings account for 50% of the portfolio.

Pure Financial Advisors deployed $558M of net new capital in Q2 2025, opening 94 new positions and adding to 285 existing holdings. Its largest new stake was Motorcar Parts of America: 516,129 shares worth $5.78M.

By sector, the portfolio is most concentrated in Technology at 3% of assets, up from 2.1% a quarter earlier, followed by Consumer Discretionary and Financials.

On the sell side, the largest reduction was Vanguard FTSE Developed Markets ETF, an estimated $3.41M trimmed.

  • Pure Financial Advisors's largest Q2 2025 buy was Motorcar Parts of America: 516,129 shares worth $5.78M.
  • Pure Financial Advisors added most to iShares Core S&P 500 ETF in Q2 2025, an estimated $66.2M increase.
  • Pure Financial Advisors's biggest Q2 2025 reduction was Vanguard FTSE Developed Markets ETF, cutting an estimated $3.41M.
  • Pure Financial Advisors fully exited Edison International in Q2 2025, selling an estimated $241K.
  • Pure Financial Advisors's ten largest holdings make up 50% of its $5.68B portfolio in Q2 2025.
  • Pure Financial Advisors opened 94 new positions and closed 4 in Q2 2025.
  • Pure Financial Advisors's portfolio value rose 19% quarter-over-quarter to $5.68B.

Based on Pure Financial Advisors's 13F filing for Q2 2025, filed 18 Jul 2025.