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PFA

Pure Financial Advisors Portfolio holdings

AUM $6.97B
1-Year Est. Return 16.14%
This Fund
S&P 500
This Quarter Est. Return
+7.08%
1 Year Est. Return
+16.14%
3 Year Est. Return
+37.17%
5 Year Est. Return
+30.16%
10 Year Est. Return
+84.39%
AUM
$5.68B
AUM Growth
+$899M
Cap. Flow
+$558M
Cap. Flow %
9.82%
Top 10 Hldgs %
49.6%
Holding
475
New
94
Increased
285
Reduced
77
Closed
4

Top Buys

Rank Stock Value
1
IVV icon
iShares Core S&P 500 ETF
IVV
+$66.2M
2
IEFA icon
iShares Core MSCI EAFE ETF
IEFA
+$46.9M
3
BND icon
Vanguard Total Bond Market
BND
+$27.2M
4
IJH icon
iShares Core S&P Mid-Cap ETF
IJH
+$23.9M
5
AAPL icon
Apple
AAPL
+$20.6M

Top Sells

Rank Stock Value
1
VEA icon
Vanguard FTSE Developed Markets ETF
VEA
+$3.41M
2
VBR icon
Vanguard Morningstar Small-Cap Value ETF
VBR
+$2.61M
3
AVEM icon
Avantis Emerging Markets Equity ETF
AVEM
+$1.42M
4
STIP icon
iShares 0-5 Year TIPS Bond ETF
STIP
+$1.28M
5
SHW icon
Sherwin-Williams
SHW
+$859K

Sector Composition

Rank Sector Weight
1 Technology 3.03%
2 Consumer Discretionary 1.14%
3 Financials 1.14%
4 Industrials 0.81%
5 Healthcare 0.68%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
KMB icon
351
Kimberly-Clark
KMB
$36.6B
$361K 0.01%
2,801
+682
+32% +$92.5K
OUST icon
352
Ouster
OUST
$3.18B
$357K 0.01%
+14,731
New +$179K
TMUS icon
353
T-Mobile US
TMUS
$189B
$356K 0.01%
1,495
+153
+11% +$37.4K
PANW icon
354
Palo Alto Networks
PANW
$293B
$356K 0.01%
1,741
+391
+29% +$72.6K
BN icon
355
Brookfield
BN
$109B
$355K 0.01%
8,615
-51
-0.6% -$1.89K
NKE icon
356
Nike
NKE
$62.1B
$355K 0.01%
+4,996
New +$300K
EXPD icon
357
Expeditors International
EXPD
$23.2B
$354K 0.01%
3,101
+2
+0.1% +$224
USB icon
358
US Bancorp
USB
$101B
$354K 0.01%
7,815
+287
+4% +$12.1K
SCHA icon
359
Schwab U.S Small- Cap ETF
SCHA
$23.2B
$353K 0.01%
13,934
-3,097
-18% -$73.2K
BP icon
360
BP
BP
$109B
$349K 0.01%
+11,670
New +$342K
DFIV icon
361
Dimensional International Value ETF
DFIV
$21.4B
$346K 0.01%
8,079
+215
+3% +$8.76K
CARR icon
362
Carrier Global
CARR
$54.1B
$342K 0.01%
4,669
+539
+13% +$36.6K
FIW icon
363
First Trust Water ETF
FIW
$1.92B
$340K 0.01%
3,152
+5
+0.2% +$515
NBIX icon
364
Neurocrine Biosciences
NBIX
$17.1B
$339K 0.01%
+2,696
New +$309K
EFSC icon
365
Enterprise Financial Services Corp
EFSC
$2.45B
$335K 0.01%
6,073
+19
+0.3% +$991
CMCSA icon
366
Comcast
CMCSA
$87.7B
$325K 0.01%
9,107
+1,415
+18% +$48.9K
FISV
367
Fiserv Inc
FISV
$29.1B
$325K 0.01%
1,883
+972
+107% +$176K
AHR icon
368
American Healthcare REIT
AHR
$10.6B
$324K 0.01%
8,830
-415
-4% -$13.8K
TMFM icon
369
Motley Fool Mid-Cap Growth ETF
TMFM
$120M
$324K 0.01%
12,145
– –
O icon
370
Realty Income
O
$58.8B
$318K 0.01%
5,519
+185
+3% +$10.5K
MDY icon
371
State Street SPDR S&P MIDCAP 400 ETF Trust
MDY
$27.2B
$317K 0.01%
559
+12
+2% +$6.44K
ADP icon
372
Automatic Data Processing
ADP
$106B
$314K 0.01%
1,020
+65
+7% +$20K
MELI icon
373
Mercado Libre
MELI
$95B
$312K 0.01%
119
+10
+9% +$23.4K
HAP icon
374
VanEck Natural Resources ETF
HAP
$304M
$310K 0.01%
5,970
-77
-1% -$3.82K
OMC icon
375
Omnicom Group
OMC
$21.9B
$302K 0.01%
+4,203
New +$310K
13 14
15
16 17

Similar funds

STA
Summit Trail Advisors New York $6.98B AUM 19.51% 1-Year Est. Return
SBH
Segall Bryant & Hamill Chicago, Illinois $6.98B AUM 34.78% 1-Year Est. Return
DE
Defiance ETFs New York $6.98B AUM
OCA
OpenArc Corporate Advisory Atlanta, Georgia $6.98B AUM
CWM
Circle Wealth Management Summit, New Jersey $7.02B AUM 19.32% 1-Year Est. Return
EDRH
Edmond de Rothschild Holding Chambesy, Switzerland $6.91B AUM 19.7% 1-Year Est. Return
RPI
Railway Pension Investments London, United Kingdom $7.03B AUM 18.92% 1-Year Est. Return
AMH
Aspex Management (HK) Central, Hong Kong $6.9B AUM 28.37% 1-Year Est. Return

Pure Financial Advisors's Q2 2025 Portfolio in Review

As of Q2 2025, Pure Financial Advisors held 475 positions worth $5.68B, up 19% from $4.78B the previous quarter. Its ten largest holdings account for 50% of the portfolio.

Pure Financial Advisors deployed $558M of net new capital in Q2 2025, opening 94 new positions and adding to 285 existing holdings. Its largest new stake was Motorcar Parts of America: 516,129 shares worth $5.78M.

By sector, the portfolio is most concentrated in Technology at 3% of assets, up from 2.1% a quarter earlier, followed by Consumer Discretionary and Financials.

On the sell side, the largest reduction was Vanguard FTSE Developed Markets ETF, an estimated $3.41M trimmed.

  • Pure Financial Advisors's largest Q2 2025 buy was Motorcar Parts of America: 516,129 shares worth $5.78M.
  • Pure Financial Advisors added most to iShares Core S&P 500 ETF in Q2 2025, an estimated $66.2M increase.
  • Pure Financial Advisors's biggest Q2 2025 reduction was Vanguard FTSE Developed Markets ETF, cutting an estimated $3.41M.
  • Pure Financial Advisors fully exited Edison International in Q2 2025, selling an estimated $241K.
  • Pure Financial Advisors's ten largest holdings make up 50% of its $5.68B portfolio in Q2 2025.
  • Pure Financial Advisors opened 94 new positions and closed 4 in Q2 2025.
  • Pure Financial Advisors's portfolio value rose 19% quarter-over-quarter to $5.68B.

Based on Pure Financial Advisors's 13F filing for Q2 2025, filed 18 Jul 2025.