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PFA
Pure Financial Advisors Portfolio holdings
AUM
$6.97B
1-Year Est. Return
16.14%
This Fund
S&P 500
This Quarter
Est. Return
+7.08%
1 Year Est. Return
+16.14%
3 Year Est. Return
+37.17%
5 Year Est. Return
+30.16%
10 Year Est. Return
+84.39%
AUM
$5.68B
AUM Growth
+$899M
(+19%)
Cap. Flow
+$558M
Cap. Flow
% of AUM
9.82%
Top 10 Holdings %
Top 10 Hldgs %
49.6%
Holding
475
New
94
Increased
285
Reduced
77
Closed
4
Top Buys
| Rank | Stock | Value |
|---|---|---|
| 1 |
iShares Core S&P 500 ETF
IVV
|
+$66.2M |
| 2 |
iShares Core MSCI EAFE ETF
IEFA
|
+$46.9M |
| 3 |
Vanguard Total Bond Market
BND
|
+$27.2M |
| 4 |
iShares Core S&P Mid-Cap ETF
IJH
|
+$23.9M |
| 5 |
Apple
AAPL
|
+$20.6M |
Top Sells
| Rank | Stock | Value |
|---|---|---|
| 1 |
Vanguard FTSE Developed Markets ETF
VEA
|
+$3.41M |
| 2 |
Vanguard Morningstar Small-Cap Value ETF
VBR
|
+$2.61M |
| 3 |
Avantis Emerging Markets Equity ETF
AVEM
|
+$1.42M |
| 4 |
iShares 0-5 Year TIPS Bond ETF
STIP
|
+$1.28M |
| 5 |
Sherwin-Williams
SHW
|
+$859K |
Sector Composition
| Rank | Sector | Weight |
|---|---|---|
| 1 | Technology | 3.03% |
| 2 | Consumer Discretionary | 1.14% |
| 3 | Financials | 1.14% |
| 4 | Industrials | 0.81% |
| 5 | Healthcare | 0.68% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Change in Stake | Capital Flow | |
|---|---|---|---|---|---|---|
326
Alliant Energy
LNT
$18.4B
| $418K | 0.01% |
6,913
+84
| +1% | +$5.14K |
|
327
Sprouts Farmers Market
SFM
$8.28B
| $413K | 0.01% |
2,509
+252
| +11% | +$41.2K |
|
328
First Trust Managed Municipal ETF
FMB
$2.05B
| $409K | 0.01% |
+8,219
| New | +$409K |
|
329
iShares S&P Small-Cap 600 Growth ETF
IJT
$8.37B
| $408K | 0.01% |
3,067
+876
| +40% | +$110K |
|
330
Trade Desk
TTD
$8.6B
| $408K | 0.01% |
5,662
+718
| +15% | +$45.8K |
|
331
Corteva
CTVA
$50.9B
| $405K | 0.01% |
5,438
+397
| +8% | +$26.4K |
|
332
Cardinal Health
CAH
$55.2B
| $404K | 0.01% |
2,406
+622
| +35% | +$92.3K |
|
333
Schwab Emerging Markets Equity ETF
SCHE
$12.6B
| $403K | 0.01% |
13,378
-2,321
| -15% | -$65.7K |
|
334
Dominion Energy
D
$60.5B
| $402K | 0.01% |
7,106
+2,630
| +59% | +$144K |
|
335
Vanguard Morningstar Mega Cap Growth ETF
MGK
$33.2B
| $401K | 0.01% |
5,475
-420
| -7% | -$27.7K |
|
336
Shopify
SHOP
$152B
| $399K | 0.01% |
3,462
+513
| +17% | +$51.3K |
|
337
Gaming and Leisure Properties
GLPI
$12.7B
| $399K | 0.01% |
8,542
-134
| -2% | -$6.33K |
|
338
Emerson Electric
EMR
$86.7B
| $398K | 0.01% |
2,984
+799
| +37% | +$91.7K |
|
339
L3Harris
LHX
$51.7B
| $398K | 0.01% |
1,586
+182
| +13% | +$41.8K |
|
|
SKX
340
DELISTED
Skechers
SKX
| $395K | 0.01% |
6,264
-377
| -6% | -$21.6K |
|
341
CSX Corp
CSX
$92.3B
| $389K | 0.01% |
+11,934
| New | +$359K |
|
342
Vanguard Consumer Staples ETF
VDC
$7.95B
| $389K | 0.01% |
1,775
| – | – |
|
343
Blackrock
BLK
$175B
| $384K | 0.01% |
+366
| New | +$346K |
|
344
Invesco BuyBack Achievers ETF
PKW
$1.74B
| $381K | 0.01% |
3,083
+343
| +13% | +$39.2K |
|
345
Mattel
MAT
$4.32B
| $380K | 0.01% |
+19,266
| New | +$343K |
|
346
Columbia EM Core ex-China ETF
XCEM
$1.93B
| $378K | 0.01% |
11,058
-699
| -6% | -$21.8K |
|
347
First Trust US Equity Opportunities ETF
FPX
$1.5B
| $374K | 0.01% |
2,580
+70
| +3% | +$8.89K |
|
348
Revvity
RVTY
$12.9B
| $370K | 0.01% |
3,830
+52
| +1% | +$4.9K |
|
349
GE Vernova
GEV
$268B
| $367K | 0.01% |
+694
| New | +$289K |
|
350
Vanguard High Dividend Yield ETF
VYM
$81.4B
| $364K | 0.01% |
2,731
-236
| -8% | -$29.9K |
|
Similar funds
STA
SBH
DE
OCA
CWM
EDRH
RPI
AMH
Pure Financial Advisors's Q2 2025 Portfolio in Review
As of Q2 2025, Pure Financial Advisors held 475 positions worth $5.68B, up 19% from $4.78B the previous quarter. Its ten largest holdings account for 50% of the portfolio.
Pure Financial Advisors deployed $558M of net new capital in Q2 2025, opening 94 new positions and adding to 285 existing holdings. Its largest new stake was Motorcar Parts of America: 516,129 shares worth $5.78M.
By sector, the portfolio is most concentrated in Technology at 3% of assets, up from 2.1% a quarter earlier, followed by Consumer Discretionary and Financials.
On the sell side, the largest reduction was Vanguard FTSE Developed Markets ETF, an estimated $3.41M trimmed.
- Pure Financial Advisors's largest Q2 2025 buy was Motorcar Parts of America: 516,129 shares worth $5.78M.
- Pure Financial Advisors added most to iShares Core S&P 500 ETF in Q2 2025, an estimated $66.2M increase.
- Pure Financial Advisors's biggest Q2 2025 reduction was Vanguard FTSE Developed Markets ETF, cutting an estimated $3.41M.
- Pure Financial Advisors fully exited Edison International in Q2 2025, selling an estimated $241K.
- Pure Financial Advisors's ten largest holdings make up 50% of its $5.68B portfolio in Q2 2025.
- Pure Financial Advisors opened 94 new positions and closed 4 in Q2 2025.
- Pure Financial Advisors's portfolio value rose 19% quarter-over-quarter to $5.68B.
Based on Pure Financial Advisors's 13F filing for Q2 2025, filed 18 Jul 2025.