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PFA

Pure Financial Advisors Portfolio holdings

AUM $6.97B
1-Year Est. Return 16.14%
This Fund
S&P 500
This Quarter Est. Return
+7.08%
1 Year Est. Return
+16.14%
3 Year Est. Return
+37.17%
5 Year Est. Return
+30.16%
10 Year Est. Return
+84.39%
AUM
$5.68B
AUM Growth
+$899M
Cap. Flow
+$558M
Cap. Flow %
9.82%
Top 10 Hldgs %
49.6%
Holding
475
New
94
Increased
285
Reduced
77
Closed
4

Top Buys

Rank Stock Value
1
IVV icon
iShares Core S&P 500 ETF
IVV
+$66.2M
2
IEFA icon
iShares Core MSCI EAFE ETF
IEFA
+$46.9M
3
BND icon
Vanguard Total Bond Market
BND
+$27.2M
4
IJH icon
iShares Core S&P Mid-Cap ETF
IJH
+$23.9M
5
AAPL icon
Apple
AAPL
+$20.6M

Top Sells

Rank Stock Value
1
VEA icon
Vanguard FTSE Developed Markets ETF
VEA
+$3.41M
2
VBR icon
Vanguard Morningstar Small-Cap Value ETF
VBR
+$2.61M
3
AVEM icon
Avantis Emerging Markets Equity ETF
AVEM
+$1.42M
4
STIP icon
iShares 0-5 Year TIPS Bond ETF
STIP
+$1.28M
5
SHW icon
Sherwin-Williams
SHW
+$859K

Sector Composition

Rank Sector Weight
1 Technology 3.03%
2 Consumer Discretionary 1.14%
3 Financials 1.14%
4 Industrials 0.81%
5 Healthcare 0.68%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
IJK icon
301
iShares S&P Mid-Cap 400 Growth ETF
IJK
$10.8B
$478K 0.01%
5,256
+525
+11% +$45K
CIBR icon
302
First Trust NASDAQ Cybersecurity ETF
CIBR
$14.7B
$478K 0.01%
6,323
-37
-0.6% -$2.54K
MS icon
303
Morgan Stanley
MS
$332B
$477K 0.01%
3,389
+884
+35% +$109K
MSI icon
304
Motorola Solutions
MSI
$72.6B
$470K 0.01%
1,117
+73
+7% +$30.5K
TT icon
305
Trane Technologies
TT
$101B
$470K 0.01%
1,074
+278
+35% +$110K
FXE icon
306
Invesco CurrencyShares Euro Currency Trust
FXE
$340M
$463K 0.01%
+4,259
New +$446K
FTNT icon
307
Fortinet
FTNT
$120B
$461K 0.01%
4,359
+1,912
+78% +$193K
SHEL icon
308
Shell
SHEL
$252B
$460K 0.01%
6,535
+1,601
+32% +$107K
VT icon
309
Vanguard Total World Stock ETF
VT
$78B
$459K 0.01%
3,570
+199
+6% +$23.8K
CHTR icon
310
Charter Communications
CHTR
$17.2B
$459K 0.01%
1,122
+63
+6% +$24.1K
SDY icon
311
State Street SPDR S&P Dividend ETF
SDY
$23.6B
$455K 0.01%
3,351
+134
+4% +$17.8K
CRWD icon
312
CrowdStrike
CRWD
$206B
$454K 0.01%
3,564
-132
-4% -$14.3K
C icon
313
Citigroup
C
$224B
$454K 0.01%
+5,329
New +$385K
OSIS icon
314
OSI Systems
OSIS
$3.72B
$453K 0.01%
+2,016
New +$430K
CVS icon
315
CVS Health
CVS
$134B
$450K 0.01%
6,529
+3,516
+117% +$231K
HYMB icon
316
State Street SPDR Nuveen ICE High Yield Municipal Bond ETF
HYMB
$3.17B
$444K 0.01%
+17,936
New +$442K
SCHZ icon
317
Schwab US Aggregate Bond ETF
SCHZ
$10.5B
$443K 0.01%
19,078
-4,798
-20% -$110K
ANET icon
318
Arista Networks
ANET
$233B
$435K 0.01%
4,251
+1,559
+58% +$135K
TMO icon
319
Thermo Fisher Scientific
TMO
$213B
$435K 0.01%
1,072
-72
-6% -$30.1K
ILMN icon
320
Illumina
ILMN
$30B
$434K 0.01%
+4,544
New +$369K
PPL
321
PPL Corp
PPL
$26.5B
$428K 0.01%
12,618
+806
+7% +$28.1K
NVS icon
322
Novartis
NVS
$292B
$425K 0.01%
+3,511
New +$396K
FDX icon
323
FedEx
FDX
$73.2B
$424K 0.01%
1,864
+338
+22% +$74K
YUM icon
324
Yum! Brands
YUM
$40.6B
$422K 0.01%
2,850
+11
+0.4% +$1.61K
PRU icon
325
Prudential Financial
PRU
$42.7B
$421K 0.01%
3,915
+144
+4% +$14.9K
11 12
13
14 15

Similar funds

STA
Summit Trail Advisors New York $6.98B AUM 19.51% 1-Year Est. Return
SBH
Segall Bryant & Hamill Chicago, Illinois $6.98B AUM 34.78% 1-Year Est. Return
DE
Defiance ETFs New York $6.98B AUM
OCA
OpenArc Corporate Advisory Atlanta, Georgia $6.98B AUM
CWM
Circle Wealth Management Summit, New Jersey $7.02B AUM 19.32% 1-Year Est. Return
EDRH
Edmond de Rothschild Holding Chambesy, Switzerland $6.91B AUM 19.7% 1-Year Est. Return
RPI
Railway Pension Investments London, United Kingdom $7.03B AUM 18.92% 1-Year Est. Return
AMH
Aspex Management (HK) Central, Hong Kong $6.9B AUM 28.37% 1-Year Est. Return

Pure Financial Advisors's Q2 2025 Portfolio in Review

As of Q2 2025, Pure Financial Advisors held 475 positions worth $5.68B, up 19% from $4.78B the previous quarter. Its ten largest holdings account for 50% of the portfolio.

Pure Financial Advisors deployed $558M of net new capital in Q2 2025, opening 94 new positions and adding to 285 existing holdings. Its largest new stake was Motorcar Parts of America: 516,129 shares worth $5.78M.

By sector, the portfolio is most concentrated in Technology at 3% of assets, up from 2.1% a quarter earlier, followed by Consumer Discretionary and Financials.

On the sell side, the largest reduction was Vanguard FTSE Developed Markets ETF, an estimated $3.41M trimmed.

  • Pure Financial Advisors's largest Q2 2025 buy was Motorcar Parts of America: 516,129 shares worth $5.78M.
  • Pure Financial Advisors added most to iShares Core S&P 500 ETF in Q2 2025, an estimated $66.2M increase.
  • Pure Financial Advisors's biggest Q2 2025 reduction was Vanguard FTSE Developed Markets ETF, cutting an estimated $3.41M.
  • Pure Financial Advisors fully exited Edison International in Q2 2025, selling an estimated $241K.
  • Pure Financial Advisors's ten largest holdings make up 50% of its $5.68B portfolio in Q2 2025.
  • Pure Financial Advisors opened 94 new positions and closed 4 in Q2 2025.
  • Pure Financial Advisors's portfolio value rose 19% quarter-over-quarter to $5.68B.

Based on Pure Financial Advisors's 13F filing for Q2 2025, filed 18 Jul 2025.