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PFA

Pure Financial Advisors Portfolio holdings

AUM $6.97B
1-Year Est. Return 16.14%
This Fund
S&P 500
This Quarter Est. Return
+6.24%
1 Year Est. Return
+16.14%
3 Year Est. Return
+37.17%
5 Year Est. Return
+30.16%
10 Year Est. Return
+84.39%
AUM
$6.28B
AUM Growth
+$596M
Cap. Flow
+$250M
Cap. Flow %
3.98%
Top 10 Hldgs %
50.03%
Holding
512
New
41
Increased
277
Reduced
144
Closed
17

Sector Composition

Rank Sector Weight
1 Technology 3.39%
2 Financials 1.12%
3 Consumer Discretionary 1.1%
4 Industrials 0.79%
5 Healthcare 0.66%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake
Capital Flow
IXJ icon
276
iShares Global Healthcare ETF
IXJ
$4.13B
$603K 0.01%
6,805
SO icon
277
Southern Company
SO
$107B
$602K 0.01%
6,357
+1,063
+20% +$99.2K
C icon
278
Citigroup
C
$231B
$600K 0.01%
5,914
+585
+11% +$55.5K
MS icon
279
Morgan Stanley
MS
$343B
$598K 0.01%
3,761
+372
+11% +$54.9K
TXN icon
280
Texas Instruments
TXN
$254B
$584K 0.01%
3,177
-123
-4% -$24K
SHOP icon
281
Shopify
SHOP
$187B
$575K 0.01%
3,868
+406
+12% +$55K
SCHA icon
282
Schwab U.S Small- Cap ETF
SCHA
$23B
$574K 0.01%
20,567
+6,633
+48% +$177K
USHY icon
283
iShares Broad USD High Yield Corporate Bond ETF
USHY
$28.6B
$569K 0.01%
15,055
+945
+7% +$35.4K
ETN icon
284
Eaton
ETN
$174B
$568K 0.01%
1,519
+127
+9% +$46.2K
VGK icon
285
Vanguard FTSE Europe ETF
VGK
$31.1B
$564K 0.01%
7,069
-346
-5% -$27.1K
VYM icon
286
Vanguard High Dividend Yield ETF
VYM
$82.5B
$561K 0.01%
3,980
+1,249
+46% +$172K
MSI icon
287
Motorola Solutions
MSI
$72.7B
$559K 0.01%
1,222
+105
+9% +$47.3K
TDIV icon
288
First Trust NASDAQ Technology Dividend Index Fund
TDIV
$4.35B
$556K 0.01%
5,638
BMY icon
289
Bristol-Myers Squibb
BMY
$130B
$555K 0.01%
12,317
-120
-1% -$5.6K
COP icon
290
ConocoPhillips
COP
$140B
$551K 0.01%
5,828
+83
+1% +$7.85K
DUSB icon
291
Dimensional Ultrashort Fixed Income ETF
DUSB
$2.23B
$546K 0.01%
10,760
+6
+0.1% +$305
GILD icon
292
Gilead Sciences
GILD
$164B
$545K 0.01%
4,913
+273
+6% +$31K
MMM icon
293
3M
MMM
$93.9B
$544K 0.01%
3,508
+245
+8% +$37.8K
SPYM
294
State Street SPDR Portfolio S&P 500 ETF
SPYM
$167B
$544K 0.01%
6,946
-261
-4% -$19.7K
FTCS icon
295
First Trust Capital Strength ETF
FTCS
$7.93B
$543K 0.01%
5,797
MINO icon
296
PIMCO Municipal Income Opportunities Active ETF
MINO
$733M
$541K 0.01%
+11,950
New +$529K
CRM icon
297
Salesforce
CRM
$158B
$538K 0.01%
2,268
+348
+18% +$87.8K
AZO icon
298
AutoZone
AZO
$50.1B
$533K 0.01%
124
-32
-21% -$128K
MRSH
299
Marsh
MRSH
$91.4B
$533K 0.01%
2,644
-319
-11% -$65.6K
SHEL icon
300
Shell
SHEL
$243B
$522K 0.01%
7,300
+765
+12% +$55.1K

Similar funds

Pure Financial Advisors's Q3 2025 Portfolio in Review

As of Q3 2025, Pure Financial Advisors held 512 positions worth $6.28B, up 10% from $5.68B the previous quarter. Its ten largest holdings account for 50% of the portfolio.

Pure Financial Advisors deployed $250M of net new capital in Q3 2025, opening 41 new positions and adding to 277 existing holdings. Its largest new stake was IonQ: 14,672 shares worth $902K.

By sector, the portfolio is most concentrated in Technology at 3.4% of assets, up from 3% a quarter earlier, followed by Financials and Consumer Discretionary.

On the sell side, the largest reduction was Vanguard Morningstar Growth ETF, an estimated $2.15M trimmed.

  • Pure Financial Advisors's largest Q3 2025 buy was IonQ: 14,672 shares worth $902K.
  • Pure Financial Advisors added most to Vanguard Total Bond Market in Q3 2025, an estimated $38.5M increase.
  • Pure Financial Advisors's biggest Q3 2025 reduction was Vanguard Morningstar Growth ETF, cutting an estimated $2.15M.
  • Pure Financial Advisors fully exited Motorcar Parts of America in Q3 2025, selling an estimated $5.78M.
  • Pure Financial Advisors's ten largest holdings make up 50% of its $6.28B portfolio in Q3 2025.
  • Pure Financial Advisors opened 41 new positions and closed 17 in Q3 2025.
  • Pure Financial Advisors's portfolio value rose 10% quarter-over-quarter to $6.28B.

Based on Pure Financial Advisors's 13F filing for Q3 2025, filed 20 Oct 2025.