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PFA
Pure Financial Advisors Portfolio holdings
AUM
$6.97B
1-Year Est. Return
16.14%
This Fund
S&P 500
This Quarter
Est. Return
+7.08%
1 Year Est. Return
+16.14%
3 Year Est. Return
+37.17%
5 Year Est. Return
+30.16%
10 Year Est. Return
+84.39%
AUM
$5.68B
AUM Growth
+$899M
(+19%)
Cap. Flow
+$558M
Cap. Flow
% of AUM
9.82%
Top 10 Holdings %
Top 10 Hldgs %
49.6%
Holding
475
New
94
Increased
285
Reduced
77
Closed
4
Top Buys
| Rank | Stock | Value |
|---|---|---|
| 1 |
iShares Core S&P 500 ETF
IVV
|
+$66.2M |
| 2 |
iShares Core MSCI EAFE ETF
IEFA
|
+$46.9M |
| 3 |
Vanguard Total Bond Market
BND
|
+$27.2M |
| 4 |
iShares Core S&P Mid-Cap ETF
IJH
|
+$23.9M |
| 5 |
Apple
AAPL
|
+$20.6M |
Top Sells
| Rank | Stock | Value |
|---|---|---|
| 1 |
Vanguard FTSE Developed Markets ETF
VEA
|
+$3.41M |
| 2 |
Vanguard Morningstar Small-Cap Value ETF
VBR
|
+$2.61M |
| 3 |
Avantis Emerging Markets Equity ETF
AVEM
|
+$1.42M |
| 4 |
iShares 0-5 Year TIPS Bond ETF
STIP
|
+$1.28M |
| 5 |
Sherwin-Williams
SHW
|
+$859K |
Sector Composition
| Rank | Sector | Weight |
|---|---|---|
| 1 | Technology | 3.03% |
| 2 | Consumer Discretionary | 1.14% |
| 3 | Financials | 1.14% |
| 4 | Industrials | 0.81% |
| 5 | Healthcare | 0.68% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Change in Stake | Capital Flow | |
|---|---|---|---|---|---|---|
226
McKesson
MCK
$99.4B
| $812K | 0.01% |
1,108
+98
| +10% | +$69.2K |
|
|
IBDQ
227
DELISTED
iShares iBonds Dec 2025 Term Corporate ETF
IBDQ
| $802K | 0.01% |
+31,842
| New | +$800K |
|
228
Pfizer
PFE
$143B
| $801K | 0.01% |
33,041
+9,183
| +38% | +$214K |
|
229
Uber
UBER
$146B
| $797K | 0.01% |
8,544
+1,875
| +28% | +$154K |
|
230
Advanced Micro Devices
AMD
$792B
| $779K | 0.01% |
5,488
+459
| +9% | +$50K |
|
231
iShares S&P 500 Growth ETF
IVW
$75.6B
| $774K | 0.01% |
7,028
+483
| +7% | +$47.8K |
|
232
State Street SPDR ICE Preferred Securities ETF
PSK
$689M
| $772K | 0.01% |
24,323
+9,575
| +65% | +$303K |
|
233
Lam Research
LRCX
$368B
| $765K | 0.01% |
7,858
+3,186
| +68% | +$253K |
|
234
iShares Core 60/40 Balanced Allocation ETF
AOR
$3.66B
| $764K | 0.01% |
12,410
+104
| +0.8% | +$6.07K |
|
235
Dimensional US Marketwide Value ETF
DFUV
$15.5B
| $757K | 0.01% |
17,911
+28
| +0.2% | +$1.12K |
|
236
Avery Dennison
AVY
$13.1B
| $757K | 0.01% |
4,313
+586
| +16% | +$103K |
|
237
JPMorgan Equity Premium Income ETF
JEPI
$45.7B
| $753K | 0.01% |
+13,248
| New | +$734K |
|
238
Schwab US Large-Cap Growth ETF
SCHG
$61.3B
| $727K | 0.01% |
24,883
-2,718
| -10% | -$71.9K |
|
239
iShares MBS ETF
MBB
$38.9B
| $723K | 0.01% |
7,696
+2,965
| +63% | +$275K |
|
240
Marathon Petroleum
MPC
$89.6B
| $720K | 0.01% |
4,336
+87
| +2% | +$13K |
|
241
iShares MSCI Emerging Markets ex China ETF
EMXC
$23.6B
| $713K | 0.01% |
11,289
+1,161
| +11% | +$67.6K |
|
242
ASML
ASML
$633B
| $699K | 0.01% |
872
+135
| +18% | +$96.9K |
|
243
iShares MSCI BIC ETF
BKF
$78.4M
| $695K | 0.01% |
16,764
-43
| -0.3% | -$1.71K |
|
244
Texas Instruments
TXN
$246B
| $685K | 0.01% |
3,300
+718
| +28% | +$127K |
|
245
Coca-Cola
KO
$374B
| $684K | 0.01% |
9,666
+1,585
| +20% | +$113K |
|
246
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
$53.1B
| $676K | 0.01% |
7,096
+1,263
| +22% | +$108K |
|
247
Union Pacific
UNP
$172B
| $660K | 0.01% |
+2,867
| New | +$636K |
|
248
iShares iBonds Dec 2026 Term Corporate ETF
IBDR
$3.39B
| $658K | 0.01% |
+27,152
| New | +$656K |
|
249
Blackstone
BX
$108B
| $657K | 0.01% |
+4,391
| New | +$603K |
|
250
State Street Financial Select Sector SPDR ETF
XLF
$57.9B
| $650K | 0.01% |
12,407
+5,536
| +81% | +$274K |
|
Similar funds
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OCA
CWM
EDRH
RPI
AMH
Pure Financial Advisors's Q2 2025 Portfolio in Review
As of Q2 2025, Pure Financial Advisors held 475 positions worth $5.68B, up 19% from $4.78B the previous quarter. Its ten largest holdings account for 50% of the portfolio.
Pure Financial Advisors deployed $558M of net new capital in Q2 2025, opening 94 new positions and adding to 285 existing holdings. Its largest new stake was Motorcar Parts of America: 516,129 shares worth $5.78M.
By sector, the portfolio is most concentrated in Technology at 3% of assets, up from 2.1% a quarter earlier, followed by Consumer Discretionary and Financials.
On the sell side, the largest reduction was Vanguard FTSE Developed Markets ETF, an estimated $3.41M trimmed.
- Pure Financial Advisors's largest Q2 2025 buy was Motorcar Parts of America: 516,129 shares worth $5.78M.
- Pure Financial Advisors added most to iShares Core S&P 500 ETF in Q2 2025, an estimated $66.2M increase.
- Pure Financial Advisors's biggest Q2 2025 reduction was Vanguard FTSE Developed Markets ETF, cutting an estimated $3.41M.
- Pure Financial Advisors fully exited Edison International in Q2 2025, selling an estimated $241K.
- Pure Financial Advisors's ten largest holdings make up 50% of its $5.68B portfolio in Q2 2025.
- Pure Financial Advisors opened 94 new positions and closed 4 in Q2 2025.
- Pure Financial Advisors's portfolio value rose 19% quarter-over-quarter to $5.68B.
Based on Pure Financial Advisors's 13F filing for Q2 2025, filed 18 Jul 2025.