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Proffitt & Goodson’s Vanguard Morningstar Large-Cap ETF VV Stock Holding History

Proffitt & Goodson’s Portfolio VV Stock Details VV Fund Activity
Bought
Maintained
Sold
Quarter Market Value Status Shares Change in
Stake 		Trade Value Portfolio Weight Portfolio Position
2026
Q2 		$19M Buy
55,299
+5,753
+12% +$1.92M 2.61% 10
2026
Q1 		$14.8M Sell
49,546
-28
-0.1% -$8.76K 2.28% 11
2025
Q4 		$15.6M Sell
49,574
-2,295
-4% -$717K 2.17% 11
2025
Q3 		$16M Sell
51,869
-1,268
-2% -$375K 2.29% 11
2025
Q2 		$15.2M Buy
53,137
+18,814
+55% +$4.96M 2.31% 11
2025
Q1 		$8.82M Sell
34,323
-790
-2% -$214K 1.45% 17
2024
Q4 		$9.47M Sell
35,113
-653
-2% -$177K 1.57% 17
2024
Q3 		$9.42M Sell
35,766
-2,835
-7% -$719K 1.54% 16
2024
Q2 		$9.64M Sell
38,601
-1,451
-4% -$349K 1.7% 14
2024
Q1 		$9.6M Sell
40,052
-1,003
-2% -$229K 1.71% 14
2023
Q4 		$8.96M Sell
41,055
-730
-2% -$149K 1.68% 16
2023
Q3 		$8.18M Sell
41,785
-415
-1% -$84.5K 1.68% 16
2023
Q2 		$8.55M Sell
42,200
-1,702
-4% -$326K 1.69% 17
2023
Q1 		$8.2M Sell
43,902
-5,810
-12% -$1.06M 1.67% 17
2022
Q4 		$8.66M Buy
49,712
+6,200
+14% +$1.09M 1.84% 16
2022
Q3 		$7.12M Buy
43,512
+2,272
+6% +$413K 1.54% 18
2022
Q2 		$7.11M Buy
41,240
+12,228
+42% +$2.3M 1.45% 17
2022
Q1 		$6.05M Buy
29,012
+6,218
+27% +$1.28M 1.1% 19
2021
Q4 		$5.04M Sell
22,794
-3,581
-14% -$768K 0.88% 18
2021
Q3 		$5.3M Sell
26,375
-1,085
-4% -$224K 0.97% 17
2021
Q2 		$5.51M Sell
27,460
-10,399
-27% -$2.03M 1% 16
2021
Q1 		$7.01M Sell
37,859
-3,432
-8% -$622K 1.33% 15
2020
Q4 		$7.26M Sell
41,291
-1,831
-4% -$304K 1.49% 15
2020
Q3 		$6.75M Sell
43,122
-632
-1% -$97.4K 1.43% 16
2020
Q2 		$6.26M Sell
43,754
-2,695
-6% -$364K 1.38% 15
2020
Q1 		$5.5M Buy
46,449
+4,197
+10% +$590K 1.43% 15
2019
Q4 		$6.25M Sell
42,252
-548
-1% -$77.5K 1.41% 16
2019
Q3 		$5.83M Buy
42,800
+2,231
+5% +$303K 1.41% 16
2019
Q2 		$5.46M Buy
40,569
+1,845
+5% +$244K 1.35% 16
2019
Q1 		$5.03M Buy
38,724
+519
+1% +$64.9K 1.27% 15
2018
Q4 		$4.39M Buy
+38,205
New +$4.73M 1.22% 16

Other funds holding VV

Jones Financial Companies
Jones Financial Companies Des Peres, Missouri $250B AUM 21.32% 1-Year Est. Return
Creative Planning
Creative Planning Overland Park, Kansas $171B AUM 24.68% 1-Year Est. Return
NMIFOAC
National Mutual Insurance Federation of Agricultural Cooperatives Tokyo, Japan, Japan $15.3B AUM 24.71% 1-Year Est. Return
UBS Group
UBS Group Zurich, Switzerland $786B AUM 40.34% 1-Year Est. Return
Vanguard Global Advisers
Vanguard Global Advisers Malvern, Pennsylvania $215B AUM
Northwestern Mutual Wealth Management
Northwestern Mutual Wealth Management Milwaukee, Wisconsin $187B AUM 21.7% 1-Year Est. Return
Morgan Stanley
Morgan Stanley New York $1.89T AUM 35.08% 1-Year Est. Return
JFGLC
Johnson Financial Group LLC (Colorado) Denver, Colorado $1.86B AUM 22.33% 1-Year Est. Return
Bank of America
Bank of America Charlotte, North Carolina $1.55T AUM 33.47% 1-Year Est. Return
PNC Financial Services Group
PNC Financial Services Group Pittsburgh, Pennsylvania $202B AUM 37.79% 1-Year Est. Return

Proffitt & Goodson's VV Position: Q2 2026 in Review

Proffitt & Goodson increased its Vanguard Morningstar Large-Cap ETF (VV) stake by 12% in Q2 2026, buying an estimated $1.92M and bringing the position to 55,299 shares worth $19M. The position accounts for 2.61% of the portfolio, ranked #10.

Proffitt & Goodson first reported a position in VV in Q4 2018 and has held it in 31 quarters since. 1,370 funds tracked by Wall St. Rank hold VV as of Q2 2026.

  • Proffitt & Goodson held 55,299 shares of Vanguard Morningstar Large-Cap ETF worth $19M as of Q2 2026.
  • Proffitt & Goodson bought 5,753 Vanguard Morningstar Large-Cap ETF shares in Q2 2026, an estimated $1.92M.
  • Vanguard Morningstar Large-Cap ETF made up 2.61% of Proffitt & Goodson's portfolio in Q2 2026, its #10 holding.
  • Proffitt & Goodson first reported a position in Vanguard Morningstar Large-Cap ETF in Q4 2018 and has held it in 31 quarters since.
  • 1,370 funds tracked by Wall St. Rank held Vanguard Morningstar Large-Cap ETF as of Q2 2026.

Based on Proffitt & Goodson's 13F filing for Q2 2026, filed 22 Jul 2026.