Proffitt & Goodson’s Alphabet (Google) Class C GOOG Stock Holding History
Bought
Maintained
Sold
| Quarter | Market Value | Status | Shares |
Change in Stake | Trade Value | Portfolio Weight | Portfolio Position | |
|---|---|---|---|---|---|---|---|---|
|
2026
Q2 | $195K | Buy |
551
+89
| +19% | +$31.8K | 0.03% | 127 |
|
|
2026
Q1 | $133K | Hold |
462
| – | – | 0.02% | 132 |
|
|
2025
Q4 | $145K | Hold |
462
| – | – | 0.02% | 126 |
|
|
2025
Q3 | $113K | Sell |
462
-105
| -19% | -$22.1K | 0.02% | 132 |
|
|
2025
Q2 | $101K | Hold |
567
| – | – | 0.02% | 134 |
|
|
2025
Q1 | $88.6K | Hold |
567
| – | – | 0.01% | 141 |
|
|
2024
Q4 | $108K | Sell |
567
-12
| -2% | -$2.12K | 0.02% | 129 |
|
|
2024
Q3 | $96.8K | Buy |
579
+12
| +2% | +$2.03K | 0.02% | 144 |
|
|
2024
Q2 | $104K | Sell |
567
-60
| -10% | -$10.2K | 0.02% | 129 |
|
|
2024
Q1 | $95.5K | Hold |
627
| – | – | 0.02% | 136 |
|
|
2023
Q4 | $88.4K | Hold |
627
| – | – | 0.02% | 138 |
|
|
2023
Q3 | $82.7K | Hold |
627
| – | – | 0.02% | 137 |
|
|
2023
Q2 | $75.8K | Sell |
627
-60
| -9% | -$6.95K | 0.02% | 143 |
|
|
2023
Q1 | $71.4K | Sell |
687
-53
| -7% | -$5.12K | 0.01% | 147 |
|
|
2022
Q4 | $65.7K | Hold |
740
| – | – | 0.01% | 151 |
|
|
2022
Q3 | $71K | Hold |
740
| – | – | 0.02% | 148 |
|
|
2022
Q2 | $81K | Sell |
740
-560
| -43% | -$66.2K | 0.02% | 150 |
|
|
2022
Q1 | $182K | Buy |
1,300
+80
| +7% | +$10.9K | 0.03% | 116 |
|
|
2021
Q4 | $177K | Hold |
1,220
| – | – | 0.03% | 110 |
|
|
2021
Q3 | $163K | Hold |
1,220
| – | – | 0.03% | 106 |
|
|
2021
Q2 | $153K | Hold |
1,220
| – | – | 0.03% | 110 |
|
|
2021
Q1 | $126K | Sell |
1,220
-60
| -5% | -$5.95K | 0.02% | 113 |
|
|
2020
Q4 | $112K | Sell |
1,280
-20
| -2% | -$1.69K | 0.02% | 116 |
|
|
2020
Q3 | $96K | Hold |
1,300
| – | – | 0.02% | 116 |
|
|
2020
Q2 | $92K | Buy |
1,300
+940
| +261% | +$63.4K | 0.02% | 114 |
|
|
2020
Q1 | $21K | Hold |
360
| – | – | 0.01% | 143 |
|
|
2019
Q4 | $24K | Hold |
360
| – | – | 0.01% | 144 |
|
|
2019
Q3 | $22K | Hold |
360
| – | – | 0.01% | 142 |
|
|
2019
Q2 | $19K | Hold |
360
| – | – | ﹤0.01% | 139 |
|
|
2019
Q1 | $21K | Hold |
360
| – | – | 0.01% | 135 |
|
|
2018
Q4 | $19K | Hold |
360
| – | – | 0.01% | 109 |
|
|
2018
Q3 | $21K | Buy |
+360
| New | +$21.6K | 0.01% | 95 |
|
|
2015
Q4 | – | Sell |
-57,100
| Closed | -$1.8M | – | 42 |
|
|
2015
Q3 | $1.8M | Sell |
57,100
-560
| -1% | -$17.2K | 1.13% | 9 |
|
|
2015
Q2 | $1.54M | Sell |
57,660
-239
| -0.4% | -$6.4K | 0.9% | 14 |
|
|
2015
Q1 | $1.59M | Buy |
57,899
+983
| +2% | +$26.3K | 0.93% | 13 |
|
|
2014
Q4 | $1.5M | Buy |
56,916
+1,023
| +2% | +$27.4K | 0.89% | 13 |
|
|
2014
Q3 | $1.62M | Buy |
55,893
+180
| +0.3% | +$5.21K | 1% | 11 |
|
|
2014
Q2 | $1.61M | Sell |
55,713
-95
| -0.2% | -$2.58K | 0.97% | 10 |
|
|
2014
Q1 | $1.55M | Sell |
55,808
-13,892
| -20% | -$404K | 0.99% | 10 |
|
|
2013
Q4 | $1.95M | Sell |
69,700
-2,008
| -3% | -$50.8K | 1.27% | 9 |
|
|
2013
Q3 | $1.56M | Sell |
71,708
-3,051
| -4% | -$67.4K | 1.13% | 9 |
|
|
2013
Q2 | $1.64M | Buy |
+74,759
| New | +$1.58M | 1.26% | 9 |
|
Other funds holding GOOG
Proffitt & Goodson's GOOG Position: Q2 2026 in Review
Proffitt & Goodson increased its Alphabet (Google) Class C (GOOG) stake by 19% in Q2 2026, buying an estimated $31.8K and bringing the position to 551 shares worth $195K. The position accounts for 0.03% of the portfolio, ranked #127.
Proffitt & Goodson first reported a position in GOOG in Q2 2013 and has held it in 42 quarters since. The position peaked at $1.95M in Q4 2013. 5,246 funds tracked by Wall St. Rank hold GOOG as of Q2 2026.
- Proffitt & Goodson held 551 shares of Alphabet (Google) Class C worth $195K as of Q2 2026.
- Proffitt & Goodson bought 89 Alphabet (Google) Class C shares in Q2 2026, an estimated $31.8K.
- Alphabet (Google) Class C made up 0.03% of Proffitt & Goodson's portfolio in Q2 2026, its #127 holding.
- Proffitt & Goodson first reported a position in Alphabet (Google) Class C in Q2 2013 and has held it in 42 quarters since.
- Proffitt & Goodson's Alphabet (Google) Class C position peaked at $1.95M in Q4 2013.
- 5,246 funds tracked by Wall St. Rank held Alphabet (Google) Class C as of Q2 2026.
Based on Proffitt & Goodson's 13F filing for Q2 2026, filed 22 Jul 2026.