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Novare Capital Management’s Alphabet (Google) Class C GOOG Stock Holding History

Novare Capital Management’s Portfolio GOOG Stock Details GOOG Fund Activity
Bought
Maintained
Sold
Quarter Market Value Status Shares Change in
Stake 		Trade Value Portfolio Weight Portfolio Position
2026
Q1 		$1.09M Sell
3,813
-511
-12% -$161K 0.09% 107
2025
Q4 		$1.36M Sell
4,324
-103
-2% -$29.5K 0.1% 103
2025
Q3 		$1.08M Sell
4,427
-145
-3% -$30.5K 0.08% 113
2025
Q2 		$811K Sell
4,572
-215
-4% -$35.5K 0.07% 126
2025
Q1 		$748K Buy
4,787
+112
+2% +$20.5K 0.07% 122
2024
Q4 		$890K Buy
4,675
+715
+18% +$126K 0.08% 118
2024
Q3 		$662K Sell
3,960
-35
-0.9% -$5.92K 0.06% 131
2024
Q2 		$733K Sell
3,995
-286
-7% -$48.6K 0.07% 122
2024
Q1 		$652K Buy
4,281
+1,621
+61% +$234K 0.06% 122
2023
Q4 		$375K Sell
2,660
-30
-1% -$4.07K 0.04% 136
2023
Q3 		$355K Hold
2,690
– – 0.04% 137
2023
Q2 		$325K Sell
2,690
-70
-3% -$8.1K 0.04% 146
2023
Q1 		$287K Buy
2,760
+20
+0.7% +$1.93K 0.03% 150
2022
Q4 		$243K Buy
2,740
+45
+2% +$4.29K 0.03% 160
2022
Q3 		$259K Buy
2,695
+575
+27% +$64.2K 0.03% 145
2022
Q2 		$232K Buy
2,120
+400
+23% +$47.3K 0.03% 150
2022
Q1 		$240K Sell
1,720
-120
-7% -$16.3K 0.03% 160
2021
Q4 		$266K Buy
1,840
+20
+1% +$2.89K 0.03% 146
2021
Q3 		$243K Buy
1,820
+100
+6% +$13.8K 0.03% 139
2021
Q2 		$216K Buy
+1,720
New +$205K 0.02% 150
2015
Q3 		– Sell
-164,220
Closed -$4.43M – 125
2015
Q2 		$4.43M Buy
164,220
+15,352
+10% +$411K 1.09% 47
2015
Q1 		$4.12M Buy
148,868
+39,990
+37% +$1.07M 1.02% 48
2014
Q4 		$2.88M Buy
+108,878
New +$2.92M 0.72% 55

Other funds holding GOOG

BlackRock
BlackRock New York $5.72T AUM 30.48% 1-Year Est. Return
VCM
Vanguard Capital Management Malvern, Pennsylvania $4.04T AUM
State Street
State Street Boston, Massachusetts $2.9T AUM 29.55% 1-Year Est. Return
JP Morgan Chase
JP Morgan Chase New York $1.56T AUM 27.86% 1-Year Est. Return
Geode Capital Management
Geode Capital Management Boston, Massachusetts $1.61T AUM 30.72% 1-Year Est. Return
Fidelity Investments
Fidelity Investments Boston, Massachusetts $1.9T AUM 41.92% 1-Year Est. Return
VPM
Vanguard Portfolio Management Malvern, Pennsylvania $1.91T AUM
Morgan Stanley
Morgan Stanley New York $1.66T AUM 25.57% 1-Year Est. Return
T. Rowe Price Associates
T. Rowe Price Associates Baltimore, Maryland $865B AUM 30.76% 1-Year Est. Return
Invesco
Invesco Atlanta, Georgia $1.02T AUM 30.18% 1-Year Est. Return

Novare Capital Management's GOOG Position: Q1 2026 in Review

Novare Capital Management reduced its Alphabet (Google) Class C (GOOG) stake by 12% in Q1 2026, selling an estimated $161K and leaving 3,813 shares worth $1.09M. The position accounts for 0.09% of the portfolio, ranked #107.

Novare Capital Management first reported a position in GOOG in Q4 2014 and has held it in 23 quarters since. The position peaked at $4.43M in Q2 2015. 5,121 funds tracked by Wall St. Rank hold GOOG as of Q1 2026.

  • Novare Capital Management held 3,813 shares of Alphabet (Google) Class C worth $1.09M as of Q1 2026.
  • Novare Capital Management sold 511 Alphabet (Google) Class C shares in Q1 2026, an estimated $161K.
  • Alphabet (Google) Class C made up 0.09% of Novare Capital Management's portfolio in Q1 2026, its #107 holding.
  • Novare Capital Management first reported a position in Alphabet (Google) Class C in Q4 2014 and has held it in 23 quarters since.
  • Novare Capital Management's Alphabet (Google) Class C position peaked at $4.43M in Q2 2015.
  • 5,121 funds tracked by Wall St. Rank held Alphabet (Google) Class C as of Q1 2026.

Based on Novare Capital Management's 13F filing for Q1 2026, filed 17 Apr 2026.