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Northern Financial Advisors’s Alphabet (Google) Class C GOOG Stock Holding History

Northern Financial Advisors’s Portfolio GOOG Stock Details GOOG Fund Activity
Bought
Maintained
Sold
Quarter Market Value Status Shares Change in
Stake 		Trade Value Portfolio Weight Portfolio Position
2026
Q1 		$542K Buy
1,891
+383
+25% +$120K 0.4% 73
2025
Q4 		$473K Sell
1,508
-463
-23% -$133K 0.54% 56
2025
Q3 		$480K Buy
1,971
+172
+10% +$36.2K 0.25% 86
2025
Q2 		$319K Buy
1,799
+167
+10% +$27.6K 0.24% 89
2025
Q1 		$255K Buy
1,632
+6
+0.4% +$1.1K 0.21% 95
2024
Q4 		$310K Sell
1,626
-180
-10% -$31.8K 0.25% 90
2024
Q3 		$302K Sell
1,806
-60
-3% -$10.2K 0.23% 90
2024
Q2 		$342K Sell
1,866
-255
-12% -$43.4K 0.27% 87
2024
Q1 		$323K Sell
2,121
-68
-3% -$9.81K 0.25% 96
2023
Q4 		$308K Sell
2,189
-117
-5% -$15.9K 0.26% 98
2023
Q3 		$304K Sell
2,306
-54
-2% -$7.02K 0.28% 93
2023
Q2 		$266K Buy
2,360
+101
+4% +$11.7K 0.23% 101
2023
Q1 		$235K Sell
2,259
-1,940
-46% -$187K 0.22% 104
2022
Q4 		$372K Buy
+4,199
New +$401K 0.42% 65

Other funds holding GOOG

BlackRock
BlackRock New York $5.72T AUM 30.48% 1-Year Est. Return
VCM
Vanguard Capital Management Malvern, Pennsylvania $4.04T AUM
State Street
State Street Boston, Massachusetts $2.9T AUM 29.55% 1-Year Est. Return
JP Morgan Chase
JP Morgan Chase New York $1.56T AUM 27.86% 1-Year Est. Return
Geode Capital Management
Geode Capital Management Boston, Massachusetts $1.61T AUM 30.72% 1-Year Est. Return
Fidelity Investments
Fidelity Investments Boston, Massachusetts $1.9T AUM 41.92% 1-Year Est. Return
VPM
Vanguard Portfolio Management Malvern, Pennsylvania $1.91T AUM
Morgan Stanley
Morgan Stanley New York $1.66T AUM 25.57% 1-Year Est. Return
T. Rowe Price Associates
T. Rowe Price Associates Baltimore, Maryland $865B AUM 30.76% 1-Year Est. Return
Invesco
Invesco Atlanta, Georgia $1.02T AUM 30.18% 1-Year Est. Return

Northern Financial Advisors's GOOG Position: Q1 2026 in Review

Northern Financial Advisors increased its Alphabet (Google) Class C (GOOG) stake by 25% in Q1 2026, buying an estimated $120K and bringing the position to 1,891 shares worth $542K. The position accounts for 0.4% of the portfolio, ranked #73.

Northern Financial Advisors first reported a position in GOOG in Q4 2022 and has held it in 14 quarters since. 5,120 funds tracked by Wall St. Rank hold GOOG as of Q1 2026.

  • Northern Financial Advisors held 1,891 shares of Alphabet (Google) Class C worth $542K as of Q1 2026.
  • Northern Financial Advisors bought 383 Alphabet (Google) Class C shares in Q1 2026, an estimated $120K.
  • Alphabet (Google) Class C made up 0.4% of Northern Financial Advisors's portfolio in Q1 2026, its #73 holding.
  • Northern Financial Advisors first reported a position in Alphabet (Google) Class C in Q4 2022 and has held it in 14 quarters since.
  • 5,120 funds tracked by Wall St. Rank held Alphabet (Google) Class C as of Q1 2026.

Based on Northern Financial Advisors's 13F filing for Q1 2026, filed 28 Apr 2026.