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Middleton & Co’s Alphabet (Google) Class C GOOG Stock Holding History

Middleton & Co’s Portfolio GOOG Stock Details GOOG Fund Activity
Bought
Maintained
Sold
Quarter Market Value Status Shares Change in
Stake 		Trade Value Portfolio Weight Portfolio Position
2026
Q1 		$8.52M Sell
29,687
-3,679
-11% -$1.16M 0.97% 35
2025
Q4 		$10.5M Sell
33,366
-1,505
-4% -$431K 1.11% 28
2025
Q3 		$8.49M Sell
34,871
-1,180
-3% -$248K 0.92% 37
2025
Q2 		$6.4M Sell
36,051
-3,643
-9% -$602K 0.72% 44
2025
Q1 		$6.2M Sell
39,694
-2,253
-5% -$413K 0.72% 42
2024
Q4 		$7.99M Sell
41,947
-725
-2% -$128K 0.88% 39
2024
Q3 		$7.13M Sell
42,672
-125
-0.3% -$21.2K 0.79% 41
2024
Q2 		$7.85M Sell
42,797
-570
-1% -$97K 0.91% 39
2024
Q1 		$6.6M Sell
43,367
-1,013
-2% -$146K 0.76% 43
2023
Q4 		$6.25M Sell
44,380
-957
-2% -$130K 0.78% 44
2023
Q3 		$5.98M Sell
45,337
-245
-0.5% -$31.9K 0.83% 43
2023
Q2 		$5.51M Sell
45,582
-145
-0.3% -$16.8K 0.73% 45
2023
Q1 		$4.76M Buy
45,727
+510
+1% +$49.2K 0.68% 46
2022
Q4 		$4.01M Sell
45,217
-910
-2% -$86.8K 0.59% 54
2022
Q3 		$4.43M Sell
46,127
-5,153
-10% -$575K 0.67% 53
2022
Q2 		$5.61M Sell
51,280
-640
-1% -$75.6K 0.72% 50
2022
Q1 		$7.25M Buy
51,920
+1,200
+2% +$163K 0.77% 44
2021
Q4 		$7.34M Sell
50,720
-220
-0.4% -$31.8K 0.71% 52
2021
Q3 		$6.79M Sell
50,940
-160
-0.3% -$22.1K 0.73% 48
2021
Q2 		$6.4M Sell
51,100
-8,400
-14% -$1M 0.69% 50
2021
Q1 		$6.15M Sell
59,500
-600
-1% -$59.5K 0.69% 49
2020
Q4 		$5.26M Sell
60,100
-940
-2% -$79.3K 0.62% 49
2020
Q3 		$4.49M Sell
61,040
-120
-0.2% -$9.15K 0.59% 48
2020
Q2 		$4.32M Sell
61,160
-820
-1% -$55.3K 0.62% 47
2020
Q1 		$3.6M Sell
61,980
-780
-1% -$52.9K 0.63% 48
2019
Q4 		$4.2M Sell
62,760
-1,460
-2% -$94.2K 0.6% 55
2019
Q3 		$3.91M Sell
64,220
-860
-1% -$50.9K 0.6% 54
2019
Q2 		$3.52M Sell
65,080
-460
-0.7% -$26.5K 0.55% 56
2019
Q1 		$3.85M Sell
65,540
-2,460
-4% -$138K 0.62% 54
2018
Q4 		$3.52M Sell
68,000
-4,460
-6% -$239K 0.65% 52
2018
Q3 		$4.32M Buy
72,460
+5,640
+8% +$338K 0.67% 51
2018
Q2 		$3.73M Buy
66,820
+340
+0.5% +$18.4K 0.64% 50
2018
Q1 		$3.43M Sell
66,480
-6,640
-9% -$367K 0.61% 54
2017
Q4 		$3.83M Sell
73,120
-1,840
-2% -$93.6K 0.64% 56
2017
Q3 		$3.6M Buy
74,960
+7,560
+11% +$352K 0.65% 54
2017
Q2 		$3.06M Sell
67,400
-5,300
-7% -$243K 0.65% 56
2017
Q1 		$3.02M Sell
72,700
-4,260
-6% -$175K 0.66% 55
2016
Q4 		$2.97M Sell
76,960
-3,860
-5% -$150K 0.67% 54
2016
Q3 		$3.14M Sell
80,820
-5,160
-6% -$196K 0.7% 48
2016
Q2 		$2.98M Sell
85,980
-2,660
-3% -$95.5K 0.68% 48
2016
Q1 		$3.3M Sell
88,640
-47,000
-35% -$1.68M 0.77% 41
2015
Q4 		$5.15M Sell
135,640
-292,300
-68% -$10.5M 1.15% 33
2015
Q3 		$13.5M Buy
427,940
+5,500
+1% +$169K 3.19% 2
2015
Q2 		$11.3M Buy
422,440
+8,567
+2% +$230K 2.44% 5
2015
Q1 		$11.4M Buy
413,873
+13,437
+3% +$360K 2.49% 5
2014
Q4 		$10.6M Sell
400,436
-1,946
-0.5% -$52.2K 2.37% 6
2014
Q3 		$11.7M Buy
402,382
+11,813
+3% +$342K 2.75% 4
2014
Q2 		$11.3M Buy
390,569
+74,308
+23% +$2.02M 2.57% 5
2014
Q1 		$8.78M Buy
316,261
+4,135
+1% +$120K 2.05% 11
2013
Q4 		$8.71M Buy
312,126
+10,118
+3% +$256K 2.28% 11
2013
Q3 		$6.59M Buy
302,008
+12,326
+4% +$272K 1.73% 19
2013
Q2 		$6.35M Buy
+289,682
New +$6.13M 1.86% 16

Other funds holding GOOG

BlackRock
BlackRock New York $5.72T AUM 30.48% 1-Year Est. Return
VCM
Vanguard Capital Management Malvern, Pennsylvania $4.04T AUM
State Street
State Street Boston, Massachusetts $2.9T AUM 29.55% 1-Year Est. Return
JP Morgan Chase
JP Morgan Chase New York $1.56T AUM 27.86% 1-Year Est. Return
Geode Capital Management
Geode Capital Management Boston, Massachusetts $1.61T AUM 30.72% 1-Year Est. Return
Fidelity Investments
Fidelity Investments Boston, Massachusetts $1.9T AUM 41.92% 1-Year Est. Return
VPM
Vanguard Portfolio Management Malvern, Pennsylvania $1.91T AUM
Morgan Stanley
Morgan Stanley New York $1.66T AUM 25.57% 1-Year Est. Return
T. Rowe Price Associates
T. Rowe Price Associates Baltimore, Maryland $865B AUM 30.76% 1-Year Est. Return
Invesco
Invesco Atlanta, Georgia $1.02T AUM 30.18% 1-Year Est. Return

Middleton & Co's GOOG Position: Q1 2026 in Review

Middleton & Co reduced its Alphabet (Google) Class C (GOOG) stake by 11% in Q1 2026, selling an estimated $1.16M and leaving 29,687 shares worth $8.52M. The position accounts for 0.97% of the portfolio, ranked #35.

Middleton & Co first reported a position in GOOG in Q2 2013 and has held it in 52 quarters since. The position peaked at $13.5M in Q3 2015. 5,122 funds tracked by Wall St. Rank hold GOOG as of Q1 2026.

  • Middleton & Co held 29,687 shares of Alphabet (Google) Class C worth $8.52M as of Q1 2026.
  • Middleton & Co sold 3,679 Alphabet (Google) Class C shares in Q1 2026, an estimated $1.16M.
  • Alphabet (Google) Class C made up 0.97% of Middleton & Co's portfolio in Q1 2026, its #35 holding.
  • Middleton & Co first reported a position in Alphabet (Google) Class C in Q2 2013 and has held it in 52 quarters since.
  • Middleton & Co's Alphabet (Google) Class C position peaked at $13.5M in Q3 2015.
  • 5,122 funds tracked by Wall St. Rank held Alphabet (Google) Class C as of Q1 2026.

Based on Middleton & Co's 13F filing for Q1 2026, filed 8 May 2026.