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MFG

Merit Financial Group Portfolio holdings

AUM $16.4B
1-Year Est. Return 25.17%
This Fund
S&P 500
This Quarter Est. Return
+9.71%
1 Year Est. Return
+25.17%
3 Year Est. Return
+67.35%
5 Year Est. Return
+62.06%
10 Year Est. Return
–
AUM
$8.97B
AUM Growth
+$2.29B
Cap. Flow
+$1.64B
Cap. Flow %
18.23%
Top 10 Hldgs %
22.13%
Holding
1,758
New
360
Increased
942
Reduced
381
Closed
59

Top Buys

Rank Stock Value
1
VUG icon
Vanguard Growth ETF
VUG
+$137M
2
VTV icon
Vanguard Value ETF
VTV
+$116M
3
AVNM icon
Avantis All International Markets Equity ETF
AVNM
+$105M
4
VFLO icon
VictoryShares Free Cash Flow ETF
VFLO
+$78.5M
5
QLTY icon
GMO US Quality ETF
QLTY
+$65.6M

Top Sells

Rank Stock Value
1
AVDV icon
Avantis International Small Cap Value ETF
AVDV
+$63.7M
2
AVEM icon
Avantis Emerging Markets Equity ETF
AVEM
+$43.7M
3
SPLV icon
Invesco S&P 500 Low Volatility ETF
SPLV
+$35M
4
VOO icon
Vanguard S&P 500 ETF
VOO
+$31.7M
5
EMXC icon
iShares MSCI Emerging Markets ex China ETF
EMXC
+$24.4M

Sector Composition

Rank Sector Weight
1 Technology 9.23%
2 Financials 5.52%
3 Industrials 4.2%
4 Consumer Discretionary 3.19%
5 Healthcare 2.97%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
VUG icon
1
Vanguard Growth ETF
VUG
$221B
$358M 4%
4,904,718
+2,084,472
+74% +$137M
QLTY icon
2
GMO US Quality ETF
QLTY
$4.71B
$234M 2.61%
6,823,572
+2,068,669
+44% +$65.6M
IUSG icon
3
iShares Core S&P US Growth ETF
IUSG
$31.4B
$232M 2.58%
1,539,575
+418,656
+37% +$56.8M
IUSV icon
4
iShares Core S&P US Value ETF
IUSV
$27.1B
$217M 2.41%
2,288,487
-120,976
-5% -$10.9M
VOO icon
5
Vanguard S&P 500 ETF
VOO
$974B
$170M 1.9%
299,850
-60,373
-17% -$31.7M
ACWX icon
6
iShares MSCI ACWI ex US ETF
ACWX
$11.3B
$159M 1.77%
2,611,549
+898,849
+52% +$51.9M
IVV icon
7
iShares Core S&P 500 ETF
IVV
$881B
$158M 1.76%
253,955
-10,962
-4% -$6.29M
VTV icon
8
Vanguard Value ETF
VTV
$186B
$155M 1.73%
875,974
+686,148
+361% +$116M
SPTS icon
9
State Street SPDR Portfolio Short Term Treasury ETF
SPTS
$6.08B
$151M 1.69%
5,166,476
+2,034,138
+65% +$59.4M
AAPL icon
10
Apple
AAPL
$4.9T
$151M 1.68%
735,881
+66,014
+10% +$13.3M
MSFT icon
11
Microsoft
MSFT
$2.93T
$151M 1.68%
303,473
+52,705
+21% +$22.9M
SPTI icon
12
State Street SPDR Portfolio Intermediate Term Treasury ETF
SPTI
$10.4B
$146M 1.63%
5,089,319
+589,919
+13% +$16.8M
MGK icon
13
Vanguard Mega Cap Growth ETF
MGK
$32.7B
$131M 1.46%
1,789,135
-10,055
-0.6% -$663K
QUAL icon
14
iShares MSCI USA Quality Factor ETF
QUAL
$46.1B
$120M 1.33%
654,157
+141,871
+28% +$24.5M
VTI icon
15
Vanguard Total Stock Market ETF
VTI
$658B
$113M 1.26%
370,968
+30,109
+9% +$8.47M
AVNM icon
16
Avantis All International Markets Equity ETF
AVNM
$664M
$112M 1.25%
+1,712,314
New +$105M
NVDA icon
17
NVIDIA
NVDA
$4.91T
$111M 1.24%
702,752
+52,915
+8% +$6.66M
EFV icon
18
iShares MSCI EAFE Value ETF
EFV
$26B
$109M 1.21%
1,710,720
+646,795
+61% +$39.6M
MBB icon
19
iShares MBS ETF
MBB
$39.3B
$107M 1.19%
1,139,622
+65,596
+6% +$6.08M
DYNF icon
20
BlackRock US Equity Factor Rotation ETF
DYNF
$37.8B
$96.8M 1.08%
1,778,292
-3,834
-0.2% -$192K
QQQ icon
21
Invesco QQQ Trust
QQQ
$466B
$91.6M 1.02%
166,065
+6,329
+4% +$3.15M
UPS icon
22
United Parcel Service
UPS
$100B
$86.9M 0.97%
860,493
-2,537
-0.3% -$250K
MGV icon
23
Vanguard Mega Cap Value ETF
MGV
$13.1B
$83.9M 0.94%
639,168
+50,431
+9% +$6.32M
AMZN icon
24
Amazon
AMZN
$2.66T
$83.8M 0.93%
381,763
+70,919
+23% +$14M
IEMG icon
25
iShares Core MSCI Emerging Markets ETF
IEMG
$149B
$82.6M 0.92%
1,375,153
+669,688
+95% +$37.4M
1
2 3 4 5

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IG
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DADC
D.A. Davidson & Co Great Falls, Montana $16.5B AUM 19.94% 1-Year Est. Return
UCFA
United Capital Financial Advisors Irving, Texas $16.3B AUM 16.34% 1-Year Est. Return
EIP
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LCOV
London Company of Virginia Richmond, Virginia $16.2B AUM 17.5% 1-Year Est. Return
CCMG
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CI
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AIMCA
Alberta Investment Management Corp (AIMCo) Edmonton, Alberta, Canada $16.7B AUM 23.27% 1-Year Est. Return

Merit Financial Group's Q2 2025 Portfolio in Review

As of Q2 2025, Merit Financial Group held 1,758 positions worth $8.97B, up 34% from $6.68B the previous quarter. Its ten largest holdings account for 22% of the portfolio.

Merit Financial Group deployed $1.64B of net new capital in Q2 2025, opening 360 new positions and adding to 942 existing holdings. Its largest new stake was Avantis All International Markets Equity ETF: 1,712,314 shares worth $112M.

By sector, the portfolio is most concentrated in Technology at 9.2% of assets, up from 8.6% a quarter earlier, followed by Financials and Industrials.

On the sell side, the largest reduction was Avantis International Small Cap Value ETF, an estimated $63.7M trimmed.

  • Merit Financial Group's largest Q2 2025 buy was Avantis All International Markets Equity ETF: 1,712,314 shares worth $112M.
  • Merit Financial Group added most to Vanguard Growth ETF in Q2 2025, an estimated $137M increase.
  • Merit Financial Group's biggest Q2 2025 reduction was Avantis International Small Cap Value ETF, cutting an estimated $63.7M.
  • Merit Financial Group fully exited Invesco BulletShares 2025 High Yield Corporate Bond ETF in Q2 2025, selling an estimated $1.88M.
  • Merit Financial Group's ten largest holdings make up 22% of its $8.97B portfolio in Q2 2025.
  • Merit Financial Group opened 360 new positions and closed 59 in Q2 2025.
  • Merit Financial Group's portfolio value rose 34% quarter-over-quarter to $8.97B.

Based on Merit Financial Group's 13F filing for Q2 2025, filed 22 Jul 2025.