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MFG

Merit Financial Group Portfolio holdings

AUM $16.4B
1-Year Est. Return 25.17%
This Fund
S&P 500
This Quarter Est. Return
+9.71%
1 Year Est. Return
+25.17%
3 Year Est. Return
+67.35%
5 Year Est. Return
+62.06%
10 Year Est. Return
–
AUM
$8.97B
AUM Growth
+$2.29B
Cap. Flow
+$1.64B
Cap. Flow %
18.23%
Top 10 Hldgs %
22.13%
Holding
1,758
New
360
Increased
942
Reduced
381
Closed
59

Top Buys

Rank Stock Value
1
VUG icon
Vanguard Growth ETF
VUG
+$137M
2
VTV icon
Vanguard Value ETF
VTV
+$116M
3
AVNM icon
Avantis All International Markets Equity ETF
AVNM
+$105M
4
VFLO icon
VictoryShares Free Cash Flow ETF
VFLO
+$78.5M
5
QLTY icon
GMO US Quality ETF
QLTY
+$65.6M

Top Sells

Rank Stock Value
1
AVDV icon
Avantis International Small Cap Value ETF
AVDV
+$63.7M
2
AVEM icon
Avantis Emerging Markets Equity ETF
AVEM
+$43.7M
3
SPLV icon
Invesco S&P 500 Low Volatility ETF
SPLV
+$35M
4
VOO icon
Vanguard S&P 500 ETF
VOO
+$31.7M
5
EMXC icon
iShares MSCI Emerging Markets ex China ETF
EMXC
+$24.4M

Sector Composition

Rank Sector Weight
1 Technology 9.23%
2 Financials 5.52%
3 Industrials 4.2%
4 Consumer Discretionary 3.19%
5 Healthcare 2.97%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
UJUL icon
426
Innovator US Equity Ultra Buffer ETF July
UJUL
$284M
$2.77M 0.03%
+75,374
New +$2.58M
RHI icon
427
Robert Half
RHI
$4.04B
$2.77M 0.03%
67,392
+21,798
+48% +$993K
CVS icon
428
CVS Health
CVS
$140B
$2.73M 0.03%
39,516
-3,137
-7% -$206K
WM icon
429
Waste Management
WM
$96.1B
$2.72M 0.03%
11,904
+1,611
+16% +$374K
IWR icon
430
iShares Russell Mid-Cap ETF
IWR
$56.5B
$2.68M 0.03%
29,163
-9,431
-24% -$815K
KMB icon
431
Kimberly-Clark
KMB
$37.5B
$2.66M 0.03%
20,664
+7,391
+56% +$1M
MU icon
432
Micron Technology
MU
$927B
$2.66M 0.03%
21,557
+2,082
+11% +$194K
DHIL
433
DELISTED
Diamond Hill
DHIL
$2.6M 0.03%
17,885
+2,064
+13% +$284K
KMI icon
434
Kinder Morgan
KMI
$70.3B
$2.58M 0.03%
87,780
+15,966
+22% +$438K
PCEF icon
435
Invesco CEF Income Composite ETF
PCEF
$795M
$2.58M 0.03%
131,883
+47,111
+56% +$880K
MAR icon
436
Marriott International
MAR
$101B
$2.58M 0.03%
9,427
+3,840
+69% +$963K
APUE icon
437
ActivePassive US Equity ETF
APUE
$2.4B
$2.57M 0.03%
+68,259
New +$2.37M
DD icon
438
DuPont de Nemours
DD
$19B
$2.57M 0.03%
29,798
+12,443
+72% +$1.03M
VRSK icon
439
Verisk Analytics
VRSK
$27.8B
$2.54M 0.03%
8,149
+743
+10% +$225K
MELI icon
440
Mercado Libre
MELI
$94.4B
$2.53M 0.03%
969
+212
+28% +$495K
NTAP icon
441
NetApp
NTAP
$34.2B
$2.53M 0.03%
23,743
+6,408
+37% +$608K
EIX icon
442
Edison International
EIX
$30.7B
$2.52M 0.03%
48,882
+17,618
+56% +$966K
USB icon
443
US Bancorp
USB
$100B
$2.52M 0.03%
55,693
+22,246
+67% +$935K
SFLR icon
444
Innovator Equity Managed Floor ETF
SFLR
$2.1B
$2.51M 0.03%
74,815
+65,616
+713% +$2.1M
MSI icon
445
Motorola Solutions
MSI
$73.1B
$2.51M 0.03%
5,960
+923
+18% +$386K
ESGV icon
446
Vanguard ESG US Stock ETF
ESGV
$13B
$2.5M 0.03%
22,823
-1,866
-8% -$188K
UL icon
447
Unilever
UL
$144B
$2.49M 0.03%
36,238
+11,537
+47% +$810K
DAL icon
448
Delta Air Lines
DAL
$58.8B
$2.49M 0.03%
50,614
+17,740
+54% +$815K
ARKK icon
449
ARK Innovation ETF
ARKK
$5.74B
$2.47M 0.03%
35,163
-3,140
-8% -$173K
VICI icon
450
VICI Properties
VICI
$29.8B
$2.47M 0.03%
75,747
+36,353
+92% +$1.16M
16 17
18
19 20

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IG
ING Group Amsterdam, Netherlands $16.4B AUM 34.6% 1-Year Est. Return
UCFA
United Capital Financial Advisors Irving, Texas $16.3B AUM 16.34% 1-Year Est. Return
EIP
Epoch Investment Partners New York $16.5B AUM 24.3% 1-Year Est. Return
LCOV
London Company of Virginia Richmond, Virginia $16.2B AUM 17.5% 1-Year Est. Return
CCMG
Clark Capital Management Group Philadelphia, Pennsylvania $16.2B AUM 29.8% 1-Year Est. Return
CI
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AIMCA
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Macquarie Group
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Merit Financial Group's Q2 2025 Portfolio in Review

As of Q2 2025, Merit Financial Group held 1,758 positions worth $8.97B, up 34% from $6.68B the previous quarter. Its ten largest holdings account for 22% of the portfolio.

Merit Financial Group deployed $1.64B of net new capital in Q2 2025, opening 360 new positions and adding to 942 existing holdings. Its largest new stake was Avantis All International Markets Equity ETF: 1,712,314 shares worth $112M.

By sector, the portfolio is most concentrated in Technology at 9.2% of assets, up from 8.6% a quarter earlier, followed by Financials and Industrials.

On the sell side, the largest reduction was Avantis International Small Cap Value ETF, an estimated $63.7M trimmed.

  • Merit Financial Group's largest Q2 2025 buy was Avantis All International Markets Equity ETF: 1,712,314 shares worth $112M.
  • Merit Financial Group added most to Vanguard Growth ETF in Q2 2025, an estimated $137M increase.
  • Merit Financial Group's biggest Q2 2025 reduction was Avantis International Small Cap Value ETF, cutting an estimated $63.7M.
  • Merit Financial Group fully exited Invesco BulletShares 2025 High Yield Corporate Bond ETF in Q2 2025, selling an estimated $1.88M.
  • Merit Financial Group's ten largest holdings make up 22% of its $8.97B portfolio in Q2 2025.
  • Merit Financial Group opened 360 new positions and closed 59 in Q2 2025.
  • Merit Financial Group's portfolio value rose 34% quarter-over-quarter to $8.97B.

Based on Merit Financial Group's 13F filing for Q2 2025, filed 22 Jul 2025.