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Mayfair Advisory Group Portfolio holdings

AUM $286M
1-Year Est. Return 19.6%
This Fund
S&P 500
This Quarter Est. Return
+2.6%
1 Year Est. Return
+19.6%
3 Year Est. Return
+54.66%
5 Year Est. Return
+72.95%
10 Year Est. Return
–
AUM
$257M
AUM Growth
+$24.3M
Cap. Flow
+$17.7M
Cap. Flow %
6.88%
Top 10 Hldgs %
40.12%
Holding
197
New
7
Increased
70
Reduced
66
Closed
20

Top Buys

Rank Stock Value
1
VTV icon
Vanguard Value ETF
VTV
+$4.78M
2
FENI icon
Fidelity Enhanced International ETF
FENI
+$3.24M
3
FMDE icon
Fidelity Enhanced Mid Cap Core ETF
FMDE
+$3.03M
4
MGV icon
Vanguard Mega Cap Value ETF
MGV
+$2.67M
5
FESM icon
Fidelity Enhanced Small Cap Core ETF
FESM
+$2.12M

Top Sells

Rank Stock Value
1
JEPI icon
JPMorgan Equity Premium Income ETF
JEPI
+$755K
2
SCHD icon
Schwab US Dividend Equity ETF
SCHD
+$689K
3
SCHG icon
Schwab US Large-Cap Growth ETF
SCHG
+$384K
4
SAND
Sandstorm Gold
SAND
+$376K
5
COWZ icon
Pacer US Cash Cows 100 ETF
COWZ
+$344K

Sector Composition

Rank Sector Weight
1 Technology 6.65%
2 Financials 4.71%
3 Industrials 2.82%
4 Energy 2.08%
5 Consumer Staples 1.54%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
PLTR icon
26
Palantir
PLTR
$288B
$2.53M 0.98%
14,735
-200
-1% -$36.2K
BUFZ icon
27
FT Vest Laddered Moderate Buffer ETF
BUFZ
$1.01B
$2.27M 0.88%
85,607
-2,232
-3% -$58.4K
SPHQ icon
28
Invesco S&P 500 Quality ETF
SPHQ
$19.3B
$2.23M 0.87%
29,541
-4,286
-13% -$318K
DFAS icon
29
Dimensional US Small Cap ETF
DFAS
$15.4B
$2.03M 0.79%
28,850
-3,000
-9% -$207K
RY icon
30
Royal Bank of Canada
RY
$290B
$2.02M 0.78%
11,802
– –
HELO icon
31
JPMorgan Hedged Equity Laddered Overlay ETF
HELO
$4.54B
$1.97M 0.76%
29,640
+2,107
+8% +$138K
MSFT icon
32
Microsoft
MSFT
$2.92T
$1.91M 0.74%
4,036
-233
-5% -$117K
COWZ icon
33
Pacer US Cash Cows 100 ETF
COWZ
$18.9B
$1.86M 0.72%
30,738
-5,844
-16% -$344K
AME icon
34
Ametek
AME
$55.7B
$1.82M 0.71%
8,698
– –
FDEM icon
35
Fidelity Emerging Markets Multifactor ETF
FDEM
$553M
$1.8M 0.7%
57,084
+28,133
+97% +$860K
FDVV icon
36
Fidelity High Dividend ETF
FDVV
$10.2B
$1.77M 0.69%
30,999
+22
+0.1% +$1.24K
SO icon
37
Southern Company
SO
$111B
$1.7M 0.66%
19,522
+68
+0.3% +$6.21K
LLY icon
38
Eli Lilly
LLY
$1.09T
$1.6M 0.62%
1,477
+7
+0.5% +$6.69K
VIG icon
39
Vanguard Dividend Appreciation ETF
VIG
$113B
$1.41M 0.55%
6,410
+70
+1% +$15.3K
NSC icon
40
Norfolk Southern
NSC
$77.3B
$1.4M 0.54%
4,868
– –
GLD icon
41
SPDR Gold Trust
GLD
$131B
$1.24M 0.48%
3,113
-16
-0.5% -$6.11K
VBK icon
42
Vanguard Small-Cap Growth ETF
VBK
$23B
$1.23M 0.48%
4,020
+16
+0.4% +$4.83K
CVX icon
43
Chevron
CVX
$381B
$1.2M 0.47%
7,706
-43
-0.6% -$6.55K
WMT icon
44
Walmart Inc
WMT
$915B
$1.18M 0.46%
10,471
-90
-0.9% -$9.66K
KO icon
45
Coca-Cola
KO
$384B
$1.17M 0.46%
16,973
-189
-1% -$13.2K
JPM icon
46
JPMorgan Chase
JPM
$944B
$1.17M 0.46%
3,599
-156
-4% -$48.3K
GPIX icon
47
Goldman Sachs ETF Trust Goldman Sachs S&P 500 Premium Income ETF
GPIX
$4.85B
$1.17M 0.45%
22,290
+6,720
+43% +$352K
AMZN icon
48
Amazon
AMZN
$2.47T
$1.14M 0.44%
5,048
-41
-0.8% -$9.38K
VEA icon
49
Vanguard FTSE Developed Markets ETF
VEA
$225B
$1.04M 0.4%
16,492
+80
+0.5% +$4.9K
UCB
50
United Community Banks
UCB
$4.23B
$1.04M 0.4%
33,098
– –
1
2
3 4 5

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A
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4WM
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HMP
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Mayfair Advisory Group's Q4 2025 Portfolio in Review

As of Q4 2025, Mayfair Advisory Group held 197 positions worth $257M, up 10% from $233M the previous quarter. Its ten largest holdings account for 40% of the portfolio.

Mayfair Advisory Group deployed $17.7M of net new capital in Q4 2025, opening 7 new positions and adding to 70 existing holdings. Its largest new stake was Royal Gold: 1,875 shares worth $415K.

By sector, the portfolio is most concentrated in Technology at 6.6% of assets, down from 7.5% a quarter earlier, followed by Financials and Industrials.

On the sell side, the largest reduction was JPMorgan Equity Premium Income ETF, an estimated $755K trimmed.

  • Mayfair Advisory Group's largest Q4 2025 buy was Royal Gold: 1,875 shares worth $415K.
  • Mayfair Advisory Group added most to Vanguard Value ETF in Q4 2025, an estimated $4.78M increase.
  • Mayfair Advisory Group's biggest Q4 2025 reduction was JPMorgan Equity Premium Income ETF, cutting an estimated $755K.
  • Mayfair Advisory Group fully exited Sandstorm Gold in Q4 2025, selling an estimated $376K.
  • Mayfair Advisory Group's ten largest holdings make up 40% of its $257M portfolio in Q4 2025.
  • Mayfair Advisory Group opened 7 new positions and closed 20 in Q4 2025.
  • Mayfair Advisory Group's portfolio value rose 10% quarter-over-quarter to $257M.

Based on Mayfair Advisory Group's 13F filing for Q4 2025, filed 21 Jan 2026.