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Mayfair Advisory Group Portfolio holdings

AUM $286M
1-Year Est. Return 19.6%
This Fund
S&P 500
This Quarter Est. Return
+1.62%
1 Year Est. Return
+19.6%
3 Year Est. Return
+54.66%
5 Year Est. Return
+72.95%
10 Year Est. Return
–
AUM
$170M
AUM Growth
+$11.2M
Cap. Flow
+$10.5M
Cap. Flow %
6.16%
Top 10 Hldgs %
44.26%
Holding
169
New
15
Increased
80
Reduced
30
Closed
11

Top Buys

Rank Stock Value
1
JEPQ icon
JPMorgan Nasdaq Equity Premium Income ETF
JEPQ
+$1.6M
2
HELO icon
JPMorgan Hedged Equity Laddered Overlay ETF
HELO
+$1.1M
3
VTV icon
Vanguard Value ETF
VTV
+$996K
4
VUG icon
Vanguard Growth ETF
VUG
+$924K
5
JEPI icon
JPMorgan Equity Premium Income ETF
JEPI
+$876K

Top Sells

Rank Stock Value
1
FBND icon
Fidelity Total Bond ETF
FBND
+$1.49M
2
GJUL icon
FT Vest US Equity Moderate Buffer ETF July
GJUL
+$283K
3
AMD icon
Advanced Micro Devices
AMD
+$270K
4
DJUL icon
FT Vest US Equity Deep Buffer ETF July
DJUL
+$264K
5
EME icon
Emcor
EME
+$253K

Sector Composition

Rank Sector Weight
1 Technology 8.3%
2 Financials 6.15%
3 Industrials 3.85%
4 Energy 3.12%
5 Consumer Discretionary 2.89%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
CVX icon
26
Chevron
CVX
$381B
$1.26M 0.74%
8,665
-383
-4% -$58.6K
DFAS icon
27
Dimensional US Small Cap ETF
DFAS
$15.4B
$1.25M 0.74%
19,211
+3,150
+20% +$211K
AMZN icon
28
Amazon
AMZN
$2.47T
$1.25M 0.74%
5,697
+672
+13% +$137K
MINT icon
29
PIMCO Enhanced Short Maturity Active Exchange-Traded Fund
MINT
$16.9B
$1.24M 0.73%
12,347
-450
-4% -$45.2K
VIG icon
30
Vanguard Dividend Appreciation ETF
VIG
$113B
$1.23M 0.72%
6,284
+15
+0.2% +$3K
LLY icon
31
Eli Lilly
LLY
$1.09T
$1.18M 0.7%
1,533
+64
+4% +$53K
NSC icon
32
Norfolk Southern
NSC
$77.3B
$1.17M 0.69%
5,001
+133
+3% +$33.8K
HELO icon
33
JPMorgan Hedged Equity Laddered Overlay ETF
HELO
$4.54B
$1.09M 0.64%
+17,631
New +$1.1M
KO icon
34
Coca-Cola
KO
$384B
$1.09M 0.64%
17,543
+112
+0.6% +$7.31K
UCB
35
United Community Banks
UCB
$4.23B
$1.07M 0.63%
33,098
– –
VBK icon
36
Vanguard Small-Cap Growth ETF
VBK
$23B
$1.04M 0.61%
3,721
+874
+31% +$247K
WMT icon
37
Walmart Inc
WMT
$915B
$921K 0.54%
10,191
-45
-0.4% -$3.9K
JPM icon
38
JPMorgan Chase
JPM
$944B
$901K 0.53%
3,757
+210
+6% +$48.9K
PLTR icon
39
Palantir
PLTR
$288B
$873K 0.51%
11,548
+3,879
+51% +$226K
SCHX icon
40
Schwab US Large- Cap ETF
SCHX
$71B
$843K 0.5%
36,359
+12,206
+51% +$284K
FDVV icon
41
Fidelity High Dividend ETF
FDVV
$10.2B
$836K 0.49%
16,741
– –
MCD icon
42
McDonald's
MCD
$196B
$781K 0.46%
2,695
+116
+4% +$34.6K
TFC icon
43
Truist Financial
TFC
$64.1B
$763K 0.45%
17,597
+2,000
+13% +$89.3K
DGRW icon
44
WisdomTree Trust WisdomTree US Quality Dividend Growth Fund
DGRW
$16.6B
$759K 0.45%
9,378
+396
+4% +$33.1K
BX icon
45
Blackstone
BX
$106B
$748K 0.44%
4,337
– –
LDUR icon
46
PIMCO Enhanced Low Duration Active Exchange-Traded Fund
LDUR
$1.37B
$703K 0.41%
7,396
+645
+10% +$61.4K
IMCG icon
47
iShares Morningstar Mid-Cap Growth ETF
IMCG
$3.91B
$702K 0.41%
9,291
+3,485
+60% +$267K
SGOL icon
48
abrdn Physical Gold Shares ETF
SGOL
$6.87B
$681K 0.4%
27,200
– –
GLD icon
49
SPDR Gold Trust
GLD
$131B
$680K 0.4%
2,808
+918
+49% +$226K
VBR icon
50
Vanguard Small-Cap Value ETF
VBR
$37.6B
$664K 0.39%
3,351
+1,233
+58% +$253K
1
2
3 4 5

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VU
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A
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4WM
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HMP
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GCM
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SIIL
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Mayfair Advisory Group's Q4 2024 Portfolio in Review

As of Q4 2024, Mayfair Advisory Group held 169 positions worth $170M, up 7.1% from $159M the previous quarter. Its ten largest holdings account for 44% of the portfolio.

Mayfair Advisory Group deployed $10.5M of net new capital in Q4 2024, opening 15 new positions and adding to 80 existing holdings. Its largest new stake was JPMorgan Hedged Equity Laddered Overlay ETF: 17,631 shares worth $1.09M.

By sector, the portfolio is most concentrated in Technology at 8.3% of assets, up from 7.6% a quarter earlier, followed by Financials and Industrials.

On the sell side, the largest reduction was Fidelity Total Bond ETF, an estimated $1.49M trimmed.

  • Mayfair Advisory Group's largest Q4 2024 buy was JPMorgan Hedged Equity Laddered Overlay ETF: 17,631 shares worth $1.09M.
  • Mayfair Advisory Group added most to JPMorgan Nasdaq Equity Premium Income ETF in Q4 2024, an estimated $1.6M increase.
  • Mayfair Advisory Group's biggest Q4 2024 reduction was Fidelity Total Bond ETF, cutting an estimated $1.49M.
  • Mayfair Advisory Group fully exited FT Vest US Equity Moderate Buffer ETF July in Q4 2024, selling an estimated $283K.
  • Mayfair Advisory Group's ten largest holdings make up 44% of its $170M portfolio in Q4 2024.
  • Mayfair Advisory Group opened 15 new positions and closed 11 in Q4 2024.
  • Mayfair Advisory Group's portfolio value rose 7.1% quarter-over-quarter to $170M.

Based on Mayfair Advisory Group's 13F filing for Q4 2024, filed 14 Jan 2025.