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MAM

Madison Asset Management Portfolio holdings

AUM $8.06B
1-Year Est. Return 11.81%
This Fund
S&P 500
This Quarter Est. Return
+6.32%
1 Year Est. Return
+11.81%
3 Year Est. Return
+47.59%
5 Year Est. Return
+65.64%
10 Year Est. Return
–
AUM
$9.26B
AUM Growth
+$284M
Cap. Flow
-$107M
Cap. Flow %
-1.16%
Top 10 Hldgs %
26.72%
Holding
371
New
22
Increased
101
Reduced
171
Closed
33

Top Buys

Rank Stock Value
1
MEDP icon
Medpace
MEDP
+$86.3M
2
CDW icon
CDW
CDW
+$82.9M
3
IT icon
Gartner
IT
+$63M
4
ANET icon
Arista Networks
ANET
+$47.9M
5
FND icon
Floor & Decor
FND
+$41.9M

Top Sells

Rank Stock Value
1
DLTR icon
Dollar Tree
DLTR
+$128M
2
BRK.B icon
Berkshire Hathaway Class B
BRK.B
+$103M
3
BF.B icon
Brown-Forman Class B
BF.B
+$64M
4
GOOG icon
Alphabet (Google) Class C
GOOG
+$61.3M
5
ADI icon
Analog Devices
ADI
+$23.9M

Sector Composition

Rank Sector Weight
1 Technology 23.25%
2 Financials 19.94%
3 Industrials 13.71%
4 Consumer Discretionary 12.23%
5 Healthcare 9.36%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
DSTL icon
51
Distillate US Fundamental Stability & Value ETF
DSTL
$1.97B
$61.8M 0.67%
1,115,963
-229,733
-17% -$12.2M
TJX icon
52
TJX Companies
TJX
$174B
$61.2M 0.66%
495,974
-11,227
-2% -$1.42M
MAGG icon
53
Madison Aggregate Bond ETF
MAGG
$64.6M
$57.3M 0.62%
2,811,220
+15,062
+0.5% +$304K
ELV icon
54
Elevance Health
ELV
$81.5B
$55.8M 0.6%
143,353
-6,219
-4% -$2.5M
DIVL icon
55
Madison Dividend Value ETF
DIVL
$63.3M
$55.5M 0.6%
2,503,742
+18,901
+0.8% +$404K
DE icon
56
Deere & Co
DE
$160B
$55.2M 0.6%
108,503
-6,455
-6% -$3.16M
CFR icon
57
Cullen/Frost Bankers
CFR
$10.4B
$49M 0.53%
381,179
+4,395
+1% +$537K
NEE icon
58
NextEra Energy
NEE
$181B
$47.8M 0.52%
688,473
+380
+0.1% +$26.4K
GBCI icon
59
Glacier Bancorp
GBCI
$6.42B
$45.5M 0.49%
1,055,415
+13,679
+1% +$567K
SBUX icon
60
Starbucks
SBUX
$120B
$44.7M 0.48%
488,092
-19,858
-4% -$1.72M
LLY icon
61
Eli Lilly
LLY
$1.02T
$43.4M 0.47%
55,688
+6,193
+13% +$4.81M
GGG icon
62
Graco
GGG
$12.9B
$43.4M 0.47%
504,339
+6,754
+1% +$560K
FWONA icon
63
Liberty Media Series A
FWONA
$22.5B
$43.2M 0.47%
454,863
– –
CVRD icon
64
Madison Covered Call ETF
CVRD
$32.7M
$42.7M 0.46%
2,298,594
-369,551
-14% -$6.56M
JPM icon
65
JPMorgan Chase
JPM
$935B
$41.5M 0.45%
143,220
-10,434
-7% -$2.66M
ORCL icon
66
Oracle
ORCL
$374B
$41.5M 0.45%
189,697
+3,975
+2% +$642K
VGT icon
67
Vanguard Information Technology ETF
VGT
$139B
$39M 0.42%
470,768
-3,600
-0.8% -$262K
BLK icon
68
Blackrock
BLK
$169B
$39M 0.42%
37,146
-2,385
-6% -$2.26M
AAPL icon
69
Apple
AAPL
$4.54T
$38M 0.41%
185,412
-3,988
-2% -$805K
HD icon
70
Home Depot
HD
$331B
$35.8M 0.39%
97,549
-6,499
-6% -$2.35M
ABNB icon
71
Airbnb
ABNB
$89.9B
$34.3M 0.37%
+259,096
New +$32.8M
HON icon
72
Honeywell
HON
$77B
$34.1M 0.37%
155,464
-18,671
-11% -$3.78M
AMT icon
73
American Tower
AMT
$80.8B
$32.5M 0.35%
147,007
-11,999
-8% -$2.59M
EEMA icon
74
iShares MSCI Emerging Markets Asia ETF
EEMA
$833M
$30.8M 0.33%
373,592
-91,038
-20% -$6.94M
SCHR
75
Schwab Intermediately-Term US Treasury ETF
SCHR
$13.3B
$30.2M 0.33%
1,207,518
-463,018
-28% -$11.5M
1 2
3
4 5

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FMI
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FIA
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AIM
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MT
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CCM
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WA
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EGM
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Madison Asset Management's Q2 2025 Portfolio in Review

As of Q2 2025, Madison Asset Management held 371 positions worth $9.26B, up 3.2% from $8.98B the previous quarter. Its ten largest holdings account for 27% of the portfolio.

Madison Asset Management's Q2 2025 filing shows 22 new, 101 increased, 171 reduced and 33 closed positions. Its largest new stake was Airbnb: 259,096 shares worth $34.3M. The largest sale was Dollar Tree, an estimated $128M.

By sector, the portfolio is most concentrated in Technology at 23% of assets, up from 19% a quarter earlier, followed by Financials and Industrials.

  • Madison Asset Management's largest Q2 2025 buy was Airbnb: 259,096 shares worth $34.3M.
  • Madison Asset Management added most to Medpace in Q2 2025, an estimated $86.3M increase.
  • Madison Asset Management's biggest Q2 2025 reduction was Berkshire Hathaway Class B, cutting an estimated $103M.
  • Madison Asset Management fully exited Dollar Tree in Q2 2025, selling an estimated $128M.
  • Madison Asset Management's ten largest holdings make up 27% of its $9.26B portfolio in Q2 2025.
  • Madison Asset Management opened 22 new positions and closed 33 in Q2 2025.
  • Madison Asset Management's portfolio value rose 3.2% quarter-over-quarter to $9.26B.

Based on Madison Asset Management's 13F filing for Q2 2025, filed 11 Aug 2025.