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Madison Asset Management’s Alphabet (Google) Class C GOOG Stock Holding History

Madison Asset Management’s Portfolio GOOG Stock Details GOOG Fund Activity
Bought
Maintained
Sold
Quarter Market Value Status Shares Change in
Stake 		Trade Value Portfolio Weight Portfolio Position
2026
Q2 		$216M Sell
610,192
-19,384
-3% -$6.93M 2.57% 2
2026
Q1 		$181M Sell
629,576
-140,409
-18% -$44.1M 2.24% 4
2025
Q4 		$242M Sell
769,985
-70,631
-8% -$20.2M 2.78% 4
2025
Q3 		$205M Sell
840,616
-102,530
-11% -$21.6M 2.26% 6
2025
Q2 		$167M Sell
943,146
-370,684
-28% -$61.3M 1.81% 11
2025
Q1 		$205M Sell
1,313,830
-39,739
-3% -$7.28M 2.29% 7
2024
Q4 		$258M Sell
1,353,569
-12,337
-0.9% -$2.18M 2.91% 2
2024
Q3 		$228M Sell
1,365,906
-80,924
-6% -$13.7M 2.57% 4
2024
Q2 		$265M Sell
1,446,830
-87,178
-6% -$14.8M 3.28% 2
2024
Q1 		$234M Buy
1,534,008
+21,538
+1% +$3.11M 2.87% 3
2023
Q4 		$213M Buy
1,512,470
+73,152
+5% +$9.93M 2.89% 2
2023
Q3 		$190M Buy
1,439,318
+72,024
+5% +$9.36M 2.79% 2
2023
Q2 		$165M Sell
1,367,294
-75,408
-5% -$8.73M 2.41% 2
2023
Q1 		$150M Sell
1,442,702
-15,465
-1% -$1.49M 2.28% 4
2022
Q4 		$129M Buy
1,458,167
+338,534
+30% +$32.3M 2.03% 5
2022
Q3 		$108M Buy
1,119,633
+25,453
+2% +$2.84M 1.81% 5
2022
Q2 		$120M Buy
1,094,180
+150,120
+16% +$17.7M 1.87% 7
2022
Q1 		$132M Sell
944,060
-5,640
-0.6% -$767K 1.89% 7
2021
Q4 		$137M Sell
949,700
-86,580
-8% -$12.5M 1.8% 8
2021
Q3 		$138M Sell
1,036,280
-51,600
-5% -$7.11M 1.9% 5
2021
Q2 		$136M Sell
1,087,880
-7,160
-0.7% -$853K 1.84% 5
2021
Q1 		$113M Sell
1,095,040
-6,560
-0.6% -$651K 1.58% 10
2020
Q4 		$96.5M Sell
1,101,600
-30,600
-3% -$2.58M 1.42% 11
2020
Q3 		$83.2M Sell
1,132,200
-172,300
-13% -$13.1M 1.39% 12
2020
Q2 		$92.2M Sell
1,304,500
-172,700
-12% -$11.7M 1.62% 8
2020
Q1 		$85.9M Sell
1,477,200
-45,520
-3% -$3.09M 1.76% 7
2019
Q4 		$102M Buy
+1,522,720
New +$98.3M 1.56% 10

Other funds holding GOOG

BlackRock
BlackRock New York $6.73T AUM 46.02% 1-Year Est. Return
Vanguard Capital Management
Vanguard Capital Management Malvern, Pennsylvania $4.68T AUM
State Street
State Street Boston, Massachusetts $3.37T AUM 44.26% 1-Year Est. Return
JP Morgan Chase
JP Morgan Chase New York $1.81T AUM 41.13% 1-Year Est. Return
Fidelity Investments
Fidelity Investments Boston, Massachusetts $2.3T AUM 54.33% 1-Year Est. Return
Geode Capital Management
Geode Capital Management Boston, Massachusetts $1.88T AUM 44.46% 1-Year Est. Return
Vanguard Portfolio Management
Vanguard Portfolio Management Malvern, Pennsylvania $2.22T AUM
Norges Bank
Norges Bank Oslo, Norway $1T AUM
Morgan Stanley
Morgan Stanley New York $1.89T AUM 35.08% 1-Year Est. Return
Invesco
Invesco Atlanta, Georgia $1.26T AUM 61.52% 1-Year Est. Return

Madison Asset Management's GOOG Position: Q2 2026 in Review

Madison Asset Management reduced its Alphabet (Google) Class C (GOOG) stake by 3.1% in Q2 2026, selling an estimated $6.93M and leaving 610,192 shares worth $216M. The position accounts for 2.57% of the portfolio, ranked #2.

Madison Asset Management first reported a position in GOOG in Q4 2019 and has held it in 27 quarters since. The position peaked at $265M in Q2 2024. 5,236 funds tracked by Wall St. Rank hold GOOG as of Q2 2026.

  • Madison Asset Management held 610,192 shares of Alphabet (Google) Class C worth $216M as of Q2 2026.
  • Madison Asset Management sold 19,384 Alphabet (Google) Class C shares in Q2 2026, an estimated $6.93M.
  • Alphabet (Google) Class C made up 2.57% of Madison Asset Management's portfolio in Q2 2026, its #2 holding.
  • Madison Asset Management first reported a position in Alphabet (Google) Class C in Q4 2019 and has held it in 27 quarters since.
  • Madison Asset Management's Alphabet (Google) Class C position peaked at $265M in Q2 2024.
  • 5,236 funds tracked by Wall St. Rank held Alphabet (Google) Class C as of Q2 2026.

Based on Madison Asset Management's 13F filing for Q2 2026, filed 10 Aug 2026.