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MAS

Madden Advisory Services Portfolio holdings

AUM $254M
1-Year Est. Return 15.17%
This Fund
S&P 500
This Quarter Est. Return
+7.74%
1 Year Est. Return
+15.17%
3 Year Est. Return
+44.66%
5 Year Est. Return
+47.96%
10 Year Est. Return
+160.46%
AUM
$235M
AUM Growth
+$20.1M
Cap. Flow
+$4.44M
Cap. Flow %
1.89%
Top 10 Hldgs %
45.4%
Holding
101
New
–
Increased
58
Reduced
32
Closed
1

Top Buys

Rank Stock Value
1
IBDS icon
iShares iBonds Dec 2027 Term Corporate ETF
IBDS
+$1.01M
2
IBDR icon
iShares iBonds Dec 2026 Term Corporate ETF
IBDR
+$919K
3
IBDQ
iShares iBonds Dec 2025 Term Corporate ETF
IBDQ
+$633K
4
VOO icon
Vanguard S&P 500 ETF
VOO
+$360K
5
IBDT icon
iShares iBonds Dec 2028 Term Corporate ETF
IBDT
+$322K

Top Sells

Rank Stock Value
1
SCHB icon
Schwab US Broad Market ETF
SCHB
+$453K
2
VGT icon
Vanguard Information Technology ETF
VGT
+$215K
3
KXI icon
iShares Global Consumer Staples ETF
KXI
+$203K
4
VIG icon
Vanguard Dividend Appreciation ETF
VIG
+$144K
5
WELL icon
Welltower
WELL
+$54.7K

Sector Composition

Rank Sector Weight
1 Technology 3.44%
2 Real Estate 0.44%
3 Financials 0.12%
4 Consumer Discretionary 0.1%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
IDU icon
76
iShares US Utilities ETF
IDU
$1.37B
$447K 0.19%
4,279
– –
FXG icon
77
First Trust Consumer Staples AlphaDEX Fund
FXG
$235M
$421K 0.18%
6,656
– –
VTIP icon
78
Vanguard Short-Term Inflation-Protected Securities Index Fund
VTIP
$19.1B
$414K 0.18%
8,227
+234
+3% +$11.7K
IBHE
79
DELISTED
iShares iBonds 2025 Term High Yield and Income ETF
IBHE
$400K 0.17%
17,220
+2,093
+14% +$48.5K
XHB icon
80
State Street SPDR S&P Homebuilders ETF
XHB
$1.61B
$391K 0.17%
3,964
– –
SPHY icon
81
State Street SPDR Portfolio High Yield Bond ETF
SPHY
$11.5B
$365K 0.16%
15,350
+4,454
+41% +$104K
SPDW icon
82
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
$39.3B
$351K 0.15%
8,661
– –
IYW icon
83
iShares US Technology ETF
IYW
$22.6B
$343K 0.15%
1,978
-44
-2% -$6.67K
SPYG icon
84
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
$49.4B
$337K 0.14%
3,538
– –
MOAT icon
85
VanEck Morningstar Wide Moat ETF
MOAT
$11.8B
$325K 0.14%
3,466
-45
-1% -$3.95K
IBTF
86
DELISTED
iShares iBonds Dec 2025 Term Treasury ETF
IBTF
$324K 0.14%
13,891
+1,794
+15% +$41.9K
VAW icon
87
Vanguard Materials ETF
VAW
$3.01B
$315K 0.13%
1,618
+85
+6% +$15.9K
IWR icon
88
iShares Russell Mid-Cap ETF
IWR
$55.9B
$312K 0.13%
3,396
-126
-4% -$10.9K
HYG icon
89
iShares iBoxx $ High Yield Corporate Bond ETF
HYG
$15.9B
$306K 0.13%
3,799
+589
+18% +$46.4K
XNTK icon
90
State Street SPDR NYSE Technology ETF
XNTK
$1.94B
$299K 0.13%
1,259
– –
PRU icon
91
Prudential Financial
PRU
$42.6B
$277K 0.12%
2,579
-365
-12% -$37.8K
VOX icon
92
Vanguard Communication Services ETF
VOX
$5.68B
$275K 0.12%
1,607
+77
+5% +$11.8K
MDY icon
93
State Street SPDR S&P MIDCAP 400 ETF Trust
MDY
$26.4B
$261K 0.11%
460
+32
+7% +$17.2K
EFG icon
94
iShares MSCI EAFE Growth ETF
EFG
$16.2B
$254K 0.11%
2,265
+216
+11% +$22.8K
XLRE icon
95
State Street Real Estate Select Sector SPDR ETF
XLRE
$8.72B
$252K 0.11%
6,096
-141
-2% -$5.79K
SCHP icon
96
Schwab US TIPS ETF
SCHP
$16.4B
$240K 0.1%
8,986
+39
+0.4% +$1.03K
IJJ icon
97
iShares S&P Mid-Cap 400 Value ETF
IJJ
$8.83B
$237K 0.1%
1,919
+155
+9% +$18.2K
MCD icon
98
McDonald's
MCD
$193B
$224K 0.1%
767
+3
+0.4% +$925
IVT icon
99
InvenTrust Properties
IVT
$2.79B
$224K 0.1%
8,173
– –
JNK icon
100
State Street SPDR Bloomberg High Yield Bond ETF
JNK
$7.05B
$214K 0.09%
2,201
-324
-13% -$30.8K
1 2 3
4
5

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Madden Advisory Services's Q2 2025 Portfolio in Review

As of Q2 2025, Madden Advisory Services held 101 positions worth $235M, up 9.4% from $215M the previous quarter. Its ten largest holdings account for 45% of the portfolio.

Trading was light in Q2 2025: portfolio turnover was 0.99%. Madden Advisory Services opened no new positions and exited 1, leaving the 101-position portfolio largely intact.

By sector, the portfolio is most concentrated in Technology at 3.4% of assets, up from 3% a quarter earlier, followed by Real Estate and Financials.

  • Madden Advisory Services added most to iShares iBonds Dec 2027 Term Corporate ETF in Q2 2025, an estimated $1.01M increase.
  • Madden Advisory Services's biggest Q2 2025 reduction was Schwab US Broad Market ETF, cutting an estimated $453K.
  • Madden Advisory Services fully exited iShares Global Consumer Staples ETF in Q2 2025, selling an estimated $203K.
  • Madden Advisory Services's ten largest holdings make up 45% of its $235M portfolio in Q2 2025.
  • Madden Advisory Services opened 0 new positions and closed 1 in Q2 2025.
  • Madden Advisory Services's portfolio value rose 9.4% quarter-over-quarter to $235M.

Based on Madden Advisory Services's 13F filing for Q2 2025, filed 23 Jul 2025.