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MAS

Madden Advisory Services Portfolio holdings

AUM $254M
1-Year Est. Return 15.17%
This Fund
S&P 500
This Quarter Est. Return
+7.74%
1 Year Est. Return
+15.17%
3 Year Est. Return
+44.66%
5 Year Est. Return
+47.96%
10 Year Est. Return
+160.46%
AUM
$235M
AUM Growth
+$20.1M
Cap. Flow
+$4.44M
Cap. Flow %
1.89%
Top 10 Hldgs %
45.4%
Holding
101
New
–
Increased
58
Reduced
32
Closed
1

Top Buys

Rank Stock Value
1
IBDS icon
iShares iBonds Dec 2027 Term Corporate ETF
IBDS
+$1.01M
2
IBDR icon
iShares iBonds Dec 2026 Term Corporate ETF
IBDR
+$919K
3
IBDQ
iShares iBonds Dec 2025 Term Corporate ETF
IBDQ
+$633K
4
VOO icon
Vanguard S&P 500 ETF
VOO
+$360K
5
IBDT icon
iShares iBonds Dec 2028 Term Corporate ETF
IBDT
+$322K

Top Sells

Rank Stock Value
1
SCHB icon
Schwab US Broad Market ETF
SCHB
+$453K
2
VGT icon
Vanguard Information Technology ETF
VGT
+$215K
3
KXI icon
iShares Global Consumer Staples ETF
KXI
+$203K
4
VIG icon
Vanguard Dividend Appreciation ETF
VIG
+$144K
5
WELL icon
Welltower
WELL
+$54.7K

Sector Composition

Rank Sector Weight
1 Technology 3.44%
2 Real Estate 0.44%
3 Financials 0.12%
4 Consumer Discretionary 0.1%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
VO icon
51
Vanguard Morningstar Mid-Cap ETF
VO
$106B
$985K 0.42%
14,080
-68
-0.5% -$4.46K
SDOG icon
52
ALPS Sector Dividend Dogs ETF
SDOG
$1.43B
$861K 0.37%
14,978
-75
-0.5% -$4.18K
EFV icon
53
iShares MSCI EAFE Value ETF
EFV
$28.3B
$861K 0.37%
13,559
+277
+2% +$16.9K
IBDU icon
54
iShares iBonds Dec 2029 Term Corporate ETF
IBDU
$4.03B
$846K 0.36%
36,265
+4,499
+14% +$104K
XLP icon
55
State Street Consumer Staples Select Sector SPDR ETF
XLP
$14.6B
$811K 0.35%
10,011
+1,663
+20% +$135K
WELL icon
56
Welltower
WELL
$174B
$809K 0.34%
5,261
-366
-7% -$54.7K
VWO icon
57
Vanguard FTSE Emerging Markets ETF
VWO
$117B
$758K 0.32%
15,316
+703
+5% +$32.6K
VONE icon
58
Vanguard Russell 1000 ETF
VONE
$8.09B
$730K 0.31%
2,599
-84
-3% -$21.8K
ITOT icon
59
iShares Core S&P Total US Stock Market ETF
ITOT
$92.3B
$710K 0.3%
5,256
-4
-0.1% -$499
FTSM icon
60
First Trust Enhanced Short Maturity ETF
FTSM
$6.51B
$687K 0.29%
11,477
-832
-7% -$49.8K
SGOL icon
61
abrdn Physical Gold Shares ETF
SGOL
$6.9B
$658K 0.28%
20,848
-789
-4% -$24.7K
SCHA icon
62
Schwab U.S Small- Cap ETF
SCHA
$21.8B
$657K 0.28%
25,976
+151
+0.6% +$3.57K
BND icon
63
Vanguard Total Bond Market
BND
$158B
$653K 0.28%
8,873
+978
+12% +$71.1K
XLU icon
64
State Street Utilities Select Sector SPDR ETF
XLU
$23.1B
$635K 0.27%
15,552
+1,570
+11% +$62.6K
IBHF icon
65
iShares iBonds 2026 Term High Yield and Income ETF
IBHF
$821M
$600K 0.26%
25,850
+2,907
+13% +$67K
SMH icon
66
VanEck Semiconductor ETF
SMH
$60.8B
$589K 0.25%
2,112
-36
-2% -$8.35K
AGG icon
67
iShares Core US Aggregate Bond ETF
AGG
$138B
$569K 0.24%
5,740
-331
-5% -$32.4K
IBTG icon
68
iShares iBonds Dec 2026 Term Treasury ETF
IBTG
$2.24B
$559K 0.24%
24,392
+1,145
+5% +$26.2K
BSV icon
69
Vanguard Short-Term Bond ETF
BSV
$44.7B
$559K 0.24%
7,105
-147
-2% -$11.5K
GLD icon
70
SPDR Gold Trust
GLD
$131B
$548K 0.23%
1,799
-80
-4% -$24.2K
EEM icon
71
iShares MSCI Emerging Markets ETF
EEM
$27.5B
$537K 0.23%
11,132
+859
+8% +$38.6K
IQLT icon
72
iShares MSCI Intl Quality Factor ETF
IQLT
$13.6B
$518K 0.22%
11,996
– –
IWB icon
73
iShares Russell 1000 ETF
IWB
$47.1B
$517K 0.22%
1,523
– –
IWM icon
74
iShares Russell 2000 ETF
IWM
$79.1B
$477K 0.2%
2,211
+245
+12% +$49.3K
CEF icon
75
Sprott Physical Gold and Silver Trust
CEF
$7.38B
$470K 0.2%
15,600
-181
-1% -$5.29K
1 2
3
4 5

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Madden Advisory Services's Q2 2025 Portfolio in Review

As of Q2 2025, Madden Advisory Services held 101 positions worth $235M, up 9.4% from $215M the previous quarter. Its ten largest holdings account for 45% of the portfolio.

Trading was light in Q2 2025: portfolio turnover was 0.99%. Madden Advisory Services opened no new positions and exited 1, leaving the 101-position portfolio largely intact.

By sector, the portfolio is most concentrated in Technology at 3.4% of assets, up from 3% a quarter earlier, followed by Real Estate and Financials.

  • Madden Advisory Services added most to iShares iBonds Dec 2027 Term Corporate ETF in Q2 2025, an estimated $1.01M increase.
  • Madden Advisory Services's biggest Q2 2025 reduction was Schwab US Broad Market ETF, cutting an estimated $453K.
  • Madden Advisory Services fully exited iShares Global Consumer Staples ETF in Q2 2025, selling an estimated $203K.
  • Madden Advisory Services's ten largest holdings make up 45% of its $235M portfolio in Q2 2025.
  • Madden Advisory Services opened 0 new positions and closed 1 in Q2 2025.
  • Madden Advisory Services's portfolio value rose 9.4% quarter-over-quarter to $235M.

Based on Madden Advisory Services's 13F filing for Q2 2025, filed 23 Jul 2025.