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MAS

Madden Advisory Services Portfolio holdings

AUM $279M
1-Year Est. Return 19.02%
This Fund
S&P 500
This Quarter Est. Return
-1.06%
1 Year Est. Return
+19.02%
3 Year Est. Return
+52.3%
5 Year Est. Return
+54.43%
10 Year Est. Return
+182.65%
AUM
$254M
AUM Growth
+$5.2M
Cap. Flow
+$8.54M
Cap. Flow %
3.36%
Top 10 Hldgs %
42.24%
Holding
112
New
7
Increased
50
Reduced
46
Closed
4

Top Buys

Rank Stock Value
1
VFH icon
Vanguard Financials ETF
VFH
+$1.59M
2
IBDU icon
iShares iBonds Dec 2029 Term Corporate ETF
IBDU
+$1.37M
3
IBDT icon
iShares iBonds Dec 2028 Term Corporate ETF
IBDT
+$1.11M
4
IBDV icon
iShares iBonds Dec 2030 Term Corporate ETF
IBDV
+$1.01M
5
VOX icon
Vanguard Communication Services ETF
VOX
+$927K

Top Sells

Rank Stock Value
1
SCHB icon
Schwab US Broad Market ETF
SCHB
+$2.47M
2
VTV icon
Vanguard Morningstar Value ETF
VTV
+$739K
3
VIG icon
Vanguard Dividend Appreciation ETF
VIG
+$687K
4
SCHD icon
Schwab US Dividend Equity ETF
SCHD
+$453K
5
VHT icon
Vanguard Health Care ETF
VHT
+$427K

Sector Composition

Rank Sector Weight
1 Technology 0.43%
2 Real Estate 0.39%
3 Financials 0.1%
4 Healthcare 0.09%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
FQAL icon
26
Fidelity Quality Factor ETF
FQAL
$1.47B
$3.07M 1.21%
42,270
+9,831
+30% +$744K
VPU
27
Vanguard Utilities ETF
VPU
$8.52B
$3.03M 1.19%
15,272
+1,272
+9% +$247K
FLTR icon
28
VanEck IG Floating Rate ETF
FLTR
$3.04B
$2.96M 1.17%
116,364
-1,856
-2% -$47.4K
VIS icon
29
Vanguard Industrials ETF
VIS
$8.5B
$2.95M 1.16%
9,453
+1,406
+17% +$457K
SCHD icon
30
Schwab US Dividend Equity ETF
SCHD
$108B
$2.88M 1.13%
93,781
-14,924
-14% -$453K
IBDU icon
31
iShares iBonds Dec 2029 Term Corporate ETF
IBDU
$4.07B
$2.52M 0.99%
108,450
+58,457
+117% +$1.37M
SCHH icon
32
Schwab US REIT ETF
SCHH
$11.4B
$2.33M 0.92%
108,467
– –
VFH icon
33
Vanguard Financials ETF
VFH
$14B
$2.16M 0.85%
17,863
+12,438
+229% +$1.59M
IHI icon
34
iShares US Medical Devices ETF
IHI
$3.48B
$1.87M 0.74%
34,982
-5,270
-13% -$309K
VUG icon
35
Vanguard Morningstar Growth ETF
VUG
$231B
$1.85M 0.73%
25,362
+396
+2% +$30.8K
TIP icon
36
iShares TIPS Bond ETF
TIP
$14.7B
$1.77M 0.7%
16,055
+2,170
+16% +$240K
VOX icon
37
Vanguard Communication Services ETF
VOX
$5.88B
$1.73M 0.68%
9,614
+4,875
+103% +$927K
HDV
38
iShares Core High Dividend ETF
HDV
$15.1B
$1.65M 0.65%
60,630
-9,545
-14% -$254K
XLK icon
39
State Street Technology Select Sector SPDR ETF
XLK
$125B
$1.62M 0.64%
12,154
-101
-0.8% -$14.2K
IJH icon
40
iShares Core S&P Mid-Cap ETF
IJH
$128B
$1.58M 0.62%
23,389
-556
-2% -$38.6K
VB icon
41
Vanguard Morningstar Small-Cap ETF
VB
$83.4B
$1.51M 0.59%
5,763
-246
-4% -$66.6K
EFV icon
42
iShares MSCI EAFE Value ETF
EFV
$30.1B
$1.48M 0.58%
19,897
+4,157
+26% +$312K
XLY icon
43
State Street Consumer Discretionary Select Sector SPDR ETF
XLY
$23.5B
$1.45M 0.57%
13,294
+279
+2% +$32.6K
XLP icon
44
State Street Consumer Staples Select Sector SPDR ETF
XLP
$14.9B
$1.36M 0.54%
16,573
+823
+5% +$69.3K
RSP icon
45
Invesco S&P 500 Equal Weight ETF
RSP
$100B
$1.32M 0.52%
6,871
-314
-4% -$62.2K
SCHE icon
46
Schwab Emerging Markets Equity ETF
SCHE
$12.9B
$1.29M 0.51%
39,010
+41
+0.1% +$1.4K
VWO icon
47
Vanguard FTSE Emerging Markets ETF
VWO
$126B
$1.28M 0.5%
23,617
+973
+4% +$54.5K
SCHF icon
48
Schwab International Equity ETF
SCHF
$69.3B
$1.15M 0.45%
46,663
-2,545
-5% -$64.7K
BND icon
49
Vanguard Total Bond Market
BND
$162B
$1.14M 0.45%
15,420
+1,000
+7% +$74.2K
XLI icon
50
State Street Industrial Select Sector SPDR ETF
XLI
$34.7B
$1.12M 0.44%
6,944
-336
-5% -$56.4K
1
2
3 4 5

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Madden Advisory Services's Q1 2026 Portfolio in Review

As of Q1 2026, Madden Advisory Services held 112 positions worth $254M, up 2.1% from $249M the previous quarter. Its ten largest holdings account for 42% of the portfolio.

Madden Advisory Services deployed $8.54M of net new capital in Q1 2026, opening 7 new positions and adding to 50 existing holdings. Its largest new stake was iShares iBonds Dec 2030 Term Corporate ETF: 45,735 shares worth $1M.

By sector, the portfolio is most concentrated in Technology at 0.43% of assets, down from 0.62% a quarter earlier, followed by Real Estate and Financials.

On the sell side, the largest reduction was Schwab US Broad Market ETF, an estimated $2.47M trimmed.

  • Madden Advisory Services's largest Q1 2026 buy was iShares iBonds Dec 2030 Term Corporate ETF: 45,735 shares worth $1M.
  • Madden Advisory Services added most to Vanguard Financials ETF in Q1 2026, an estimated $1.59M increase.
  • Madden Advisory Services's biggest Q1 2026 reduction was Schwab US Broad Market ETF, cutting an estimated $2.47M.
  • Madden Advisory Services fully exited Microsoft in Q1 2026, selling an estimated $263K.
  • Madden Advisory Services's ten largest holdings make up 42% of its $254M portfolio in Q1 2026.
  • Madden Advisory Services opened 7 new positions and closed 4 in Q1 2026.
  • Madden Advisory Services's portfolio value rose 2.1% quarter-over-quarter to $254M.

Based on Madden Advisory Services's 13F filing for Q1 2026, filed 11 May 2026.