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MAS

Madden Advisory Services Portfolio holdings

AUM $279M
1-Year Est. Return 19.02%
This Fund
S&P 500
This Quarter Est. Return
+1.93%
1 Year Est. Return
+19.02%
3 Year Est. Return
+52.3%
5 Year Est. Return
+54.43%
10 Year Est. Return
+182.65%
AUM
$249M
AUM Growth
-$9.56M
Cap. Flow
+$6.28M
Cap. Flow %
2.52%
Top 10 Hldgs %
45.12%
Holding
107
New
3
Increased
45
Reduced
50
Closed
2

Top Buys

Rank Stock Value
1
IBDR icon
iShares iBonds Dec 2026 Term Corporate ETF
IBDR
+$7.68M
2
IBDS icon
iShares iBonds Dec 2027 Term Corporate ETF
IBDS
+$5.9M
3
QQQ icon
Invesco QQQ Trust
QQQ
+$1.03M
4
IBDT icon
iShares iBonds Dec 2028 Term Corporate ETF
IBDT
+$812K
5
VFH icon
Vanguard Financials ETF
VFH
+$415K

Top Sells

Rank Stock Value
1
MSFT icon
Microsoft
MSFT
+$6.81M
2
SCHB icon
Schwab US Broad Market ETF
SCHB
+$945K
3
VTV icon
Vanguard Morningstar Value ETF
VTV
+$708K
4
VGT icon
Vanguard Information Technology ETF
VGT
+$588K
5
VDC icon
Vanguard Consumer Staples ETF
VDC
+$488K

Sector Composition

Rank Sector Weight
1 Miscellaneous 98.82%
2 Technology 0.62%
3 Real Estate 0.46%
4 Financials 0.11%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
SCHD icon
26
Schwab US Dividend Equity ETF
SCHD
$111B
$2.98M 1.2%
108,705
-869
-0.8% -$23.6K
IBDT icon
27
iShares iBonds Dec 2028 Term Corporate ETF
IBDT
$4.06B
$2.8M 1.12%
109,881
+31,883
+41% +$812K
VPU
28
Vanguard Utilities ETF
VPU
$8.26B
$2.59M 1.04%
14,000
+165
+1% +$31.7K
IHI icon
29
iShares US Medical Devices ETF
IHI
$3.41B
$2.5M 1.01%
40,252
-4,951
-11% -$306K
FQAL icon
30
Fidelity Quality Factor ETF
FQAL
$1.46B
$2.45M 0.99%
32,439
+2,642
+9% +$198K
VIS icon
31
Vanguard Industrials ETF
VIS
$8.07B
$2.4M 0.97%
8,047
+686
+9% +$204K
SCHH icon
32
Schwab US REIT ETF
SCHH
$11.3B
$2.27M 0.91%
108,467
+1,941
+2% +$41.2K
VUG icon
33
Vanguard Morningstar Growth ETF
VUG
$228B
$2.03M 0.82%
24,966
+3,252
+15% +$264K
XLK icon
34
State Street Technology Select Sector SPDR ETF
XLK
$121B
$1.76M 0.71%
12,255
-7
-0.1% -$1.01K
HDV
35
iShares Core High Dividend ETF
HDV
$15.2B
$1.71M 0.69%
70,175
+480
+0.7% +$11.7K
IJH icon
36
iShares Core S&P Mid-Cap ETF
IJH
$124B
$1.58M 0.64%
23,945
-340
-1% -$22.3K
XLY icon
37
State Street Consumer Discretionary Select Sector SPDR ETF
XLY
$23.1B
$1.55M 0.63%
13,015
-277
-2% -$32.8K
VB icon
38
Vanguard Morningstar Small-Cap ETF
VB
$81.3B
$1.55M 0.62%
6,009
+42
+0.7% +$10.8K
TIP icon
39
iShares TIPS Bond ETF
TIP
$15B
$1.53M 0.61%
13,885
+500
+4% +$55.5K
RSP icon
40
Invesco S&P 500 Equal Weight ETF
RSP
$99.5B
$1.38M 0.55%
7,185
+320
+5% +$60.7K
SCHE icon
41
Schwab Emerging Markets Equity ETF
SCHE
$13B
$1.28M 0.51%
38,969
-724
-2% -$24.1K
AAPL icon
42
Apple
AAPL
$4.67T
$1.27M 0.51%
4,662
-42
-0.9% -$11.3K
XLP icon
43
State Street Consumer Staples Select Sector SPDR ETF
XLP
$14.9B
$1.22M 0.49%
15,750
+4,279
+37% +$334K
VWO icon
44
Vanguard FTSE Emerging Markets ETF
VWO
$127B
$1.22M 0.49%
22,644
+244
+1% +$13.3K
SCHF icon
45
Schwab International Equity ETF
SCHF
$69.3B
$1.18M 0.48%
49,208
-596
-1% -$14.2K
IBDU icon
46
iShares iBonds Dec 2029 Term Corporate ETF
IBDU
$4.1B
$1.17M 0.47%
49,993
+5,100
+11% +$120K
XLI icon
47
State Street Industrial Select Sector SPDR ETF
XLI
$32.9B
$1.13M 0.45%
7,280
+271
+4% +$41.7K
EFV icon
48
iShares MSCI EAFE Value ETF
EFV
$31.6B
$1.12M 0.45%
15,740
+489
+3% +$34K
VNQ icon
49
Vanguard Real Estate ETF
VNQ
$38.6B
$1.11M 0.45%
12,567
-19
-0.2% -$1.71K
IVV icon
50
iShares Core S&P 500 ETF
IVV
$898B
$1.1M 0.44%
1,608
-22
-1% -$14.9K
1
2
3 4 5

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Madden Advisory Services's Q4 2025 Portfolio in Review

As of Q4 2025, Madden Advisory Services held 107 positions worth $249M, down 3.7% from $258M the previous quarter. Its ten largest holdings account for 45% of the portfolio.

Trading was light in Q4 2025: portfolio turnover was 4.7%. Madden Advisory Services opened 3 new positions and exited 2, leaving the 107-position portfolio largely intact.

By sector, the portfolio is most concentrated in Miscellaneous at 99% of assets, up from 96% a quarter earlier, followed by Technology and Real Estate.

  • Madden Advisory Services's largest Q4 2025 buy was iShares iBonds Dec 2026 Term Corporate ETF: 316,590 shares worth $7.67M.
  • Madden Advisory Services added most to Invesco QQQ Trust in Q4 2025, an estimated $1.03M increase.
  • Madden Advisory Services's biggest Q4 2025 reduction was Microsoft, cutting an estimated $6.81M.
  • Madden Advisory Services fully exited iShares iBonds 2025 Term High Yield and Income ETF in Q4 2025, selling an estimated $400K.
  • Madden Advisory Services's ten largest holdings make up 45% of its $249M portfolio in Q4 2025.
  • Madden Advisory Services opened 3 new positions and closed 2 in Q4 2025.
  • Madden Advisory Services's portfolio value fell 3.7% quarter-over-quarter to $249M.

Based on Madden Advisory Services's 13F filing for Q4 2025, filed 11 Feb 2026.