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MAS

Madden Advisory Services Portfolio holdings

AUM $254M
1-Year Est. Return 15.17%
This Fund
S&P 500
This Quarter Est. Return
+7.74%
1 Year Est. Return
+15.17%
3 Year Est. Return
+44.66%
5 Year Est. Return
+47.96%
10 Year Est. Return
+160.46%
AUM
$235M
AUM Growth
+$20.1M
Cap. Flow
+$4.44M
Cap. Flow %
1.89%
Top 10 Hldgs %
45.4%
Holding
101
New
–
Increased
58
Reduced
32
Closed
1

Top Buys

Rank Stock Value
1
IBDS icon
iShares iBonds Dec 2027 Term Corporate ETF
IBDS
+$1.01M
2
IBDR icon
iShares iBonds Dec 2026 Term Corporate ETF
IBDR
+$919K
3
IBDQ
iShares iBonds Dec 2025 Term Corporate ETF
IBDQ
+$633K
4
VOO icon
Vanguard S&P 500 ETF
VOO
+$360K
5
IBDT icon
iShares iBonds Dec 2028 Term Corporate ETF
IBDT
+$322K

Top Sells

Rank Stock Value
1
SCHB icon
Schwab US Broad Market ETF
SCHB
+$453K
2
VGT icon
Vanguard Information Technology ETF
VGT
+$215K
3
KXI icon
iShares Global Consumer Staples ETF
KXI
+$203K
4
VIG icon
Vanguard Dividend Appreciation ETF
VIG
+$144K
5
WELL icon
Welltower
WELL
+$54.7K

Sector Composition

Rank Sector Weight
1 Technology 3.44%
2 Real Estate 0.44%
3 Financials 0.12%
4 Consumer Discretionary 0.1%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
FLTR icon
26
VanEck IG Floating Rate ETF
FLTR
$2.94B
$2.86M 1.22%
112,105
+2,092
+2% +$53.1K
IHI icon
27
iShares US Medical Devices ETF
IHI
$3.17B
$2.84M 1.21%
45,309
-238
-0.5% -$14.3K
VCSH icon
28
Vanguard Short-Term Corporate Bond ETF
VCSH
$44.7B
$2.72M 1.16%
34,171
+2,843
+9% +$224K
VPU
29
Vanguard Utilities ETF
VPU
$8.56B
$2.37M 1.01%
13,415
+77
+0.6% +$13.3K
SCHH icon
30
Schwab US REIT ETF
SCHH
$11.7B
$2.23M 0.95%
105,325
+3,092
+3% +$64.8K
CORP icon
31
PIMCO Investment Grade Corporate Bond Index Exchange-Traded Fund
CORP
$1.57B
$2.17M 0.92%
22,299
+262
+1% +$25.1K
VIS icon
32
Vanguard Industrials ETF
VIS
$7.94B
$1.93M 0.82%
6,880
+103
+2% +$26.6K
FQAL icon
33
Fidelity Quality Factor ETF
FQAL
$1.4B
$1.81M 0.77%
25,992
-54
-0.2% -$3.52K
QQQ icon
34
Invesco QQQ Trust
QQQ
$436B
$1.72M 0.73%
3,122
+188
+6% +$93.5K
HDV
35
iShares Core High Dividend ETF
HDV
$14.7B
$1.72M 0.73%
73,315
+2,275
+3% +$52.4K
XLK icon
36
State Street Technology Select Sector SPDR ETF
XLK
$109B
$1.6M 0.68%
12,640
+174
+1% +$19.3K
IJH icon
37
iShares Core S&P Mid-Cap ETF
IJH
$121B
$1.58M 0.67%
25,485
+127
+0.5% +$7.46K
VUG icon
38
Vanguard Morningstar Growth ETF
VUG
$212B
$1.47M 0.62%
20,052
+180
+0.9% +$11.9K
VB icon
39
Vanguard Morningstar Small-Cap ETF
VB
$78.9B
$1.43M 0.61%
6,028
+121
+2% +$27K
XLY icon
40
State Street Consumer Discretionary Select Sector SPDR ETF
XLY
$21.7B
$1.42M 0.61%
13,108
+72
+0.6% +$7.36K
IEFA icon
41
iShares Core MSCI EAFE ETF
IEFA
$186B
$1.29M 0.55%
15,418
-21
-0.1% -$1.67K
IBDT icon
42
iShares iBonds Dec 2028 Term Corporate ETF
IBDT
$4.06B
$1.27M 0.54%
49,921
+12,774
+34% +$322K
RSP icon
43
Invesco S&P 500 Equal Weight ETF
RSP
$97.3B
$1.26M 0.54%
6,921
+172
+3% +$29.7K
TIP icon
44
iShares TIPS Bond ETF
TIP
$14.5B
$1.25M 0.53%
11,338
-113
-1% -$12.3K
SCHE icon
45
Schwab Emerging Markets Equity ETF
SCHE
$12.2B
$1.21M 0.51%
40,069
-891
-2% -$25.2K
VNQ icon
46
Vanguard Real Estate ETF
VNQ
$39.9B
$1.19M 0.51%
13,315
+19
+0.1% +$1.68K
SCHF icon
47
Schwab International Equity ETF
SCHF
$64.9B
$1.11M 0.47%
50,068
-117
-0.2% -$2.44K
XLI icon
48
State Street Industrial Select Sector SPDR ETF
XLI
$32.2B
$1.04M 0.44%
7,042
+41
+0.6% +$5.59K
IVV icon
49
iShares Core S&P 500 ETF
IVV
$858B
$1.01M 0.43%
1,633
– –
AAPL icon
50
Apple
AAPL
$4.97T
$1.01M 0.43%
4,910
+17
+0.3% +$3.43K
1
2
3 4 5

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Madden Advisory Services's Q2 2025 Portfolio in Review

As of Q2 2025, Madden Advisory Services held 101 positions worth $235M, up 9.4% from $215M the previous quarter. Its ten largest holdings account for 45% of the portfolio.

Trading was light in Q2 2025: portfolio turnover was 0.99%. Madden Advisory Services opened no new positions and exited 1, leaving the 101-position portfolio largely intact.

By sector, the portfolio is most concentrated in Technology at 3.4% of assets, up from 3% a quarter earlier, followed by Real Estate and Financials.

  • Madden Advisory Services added most to iShares iBonds Dec 2027 Term Corporate ETF in Q2 2025, an estimated $1.01M increase.
  • Madden Advisory Services's biggest Q2 2025 reduction was Schwab US Broad Market ETF, cutting an estimated $453K.
  • Madden Advisory Services fully exited iShares Global Consumer Staples ETF in Q2 2025, selling an estimated $203K.
  • Madden Advisory Services's ten largest holdings make up 45% of its $235M portfolio in Q2 2025.
  • Madden Advisory Services opened 0 new positions and closed 1 in Q2 2025.
  • Madden Advisory Services's portfolio value rose 9.4% quarter-over-quarter to $235M.

Based on Madden Advisory Services's 13F filing for Q2 2025, filed 23 Jul 2025.