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MAS

Madden Advisory Services Portfolio holdings

AUM $254M
1-Year Est. Return 15.17%
This Fund
S&P 500
This Quarter Est. Return
-1.19%
1 Year Est. Return
+15.17%
3 Year Est. Return
+44.66%
5 Year Est. Return
+47.96%
10 Year Est. Return
+160.46%
AUM
$215M
AUM Growth
-$835K
Cap. Flow
+$2.83M
Cap. Flow %
1.32%
Top 10 Hldgs %
44.91%
Holding
101
New
2
Increased
54
Reduced
39
Closed
–

Top Buys

Rank Stock Value
1
RSP icon
Invesco S&P 500 Equal Weight ETF
RSP
+$927K
2
SCHI icon
Schwab 5-10 Year Corporate Bond ETF
SCHI
+$756K
3
IBDR icon
iShares iBonds Dec 2026 Term Corporate ETF
IBDR
+$733K
4
IBDT icon
iShares iBonds Dec 2028 Term Corporate ETF
IBDT
+$508K
5
IBDQ
iShares iBonds Dec 2025 Term Corporate ETF
IBDQ
+$255K

Top Sells

Rank Stock Value
1
VGT icon
Vanguard Information Technology ETF
VGT
+$374K
2
AGG icon
iShares Core US Aggregate Bond ETF
AGG
+$347K
3
VTV icon
Vanguard Morningstar Value ETF
VTV
+$236K
4
XLI icon
State Street Industrial Select Sector SPDR ETF
XLI
+$154K
5
VDC icon
Vanguard Consumer Staples ETF
VDC
+$108K

Sector Composition

Rank Sector Weight
1 Technology 2.99%
2 Real Estate 0.51%
3 Financials 0.15%
4 Consumer Discretionary 0.11%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
VCR icon
26
Vanguard Consumer Discretionary ETF
VCR
$5.98B
$2.69M 1.25%
8,269
+105
+1% +$38K
IBDS icon
27
iShares iBonds Dec 2027 Term Corporate ETF
IBDS
$3.84B
$2.57M 1.2%
106,182
+9,304
+10% +$224K
VCSH icon
28
Vanguard Short-Term Corporate Bond ETF
VCSH
$44.8B
$2.47M 1.15%
31,328
+1,475
+5% +$116K
VPU
29
Vanguard Utilities ETF
VPU
$8.52B
$2.28M 1.06%
13,338
+324
+2% +$54.7K
SCHH icon
30
Schwab US REIT ETF
SCHH
$11.5B
$2.2M 1.02%
102,233
+1,453
+1% +$31.1K
CORP icon
31
PIMCO Investment Grade Corporate Bond Index Exchange-Traded Fund
CORP
$1.57B
$2.13M 0.99%
22,037
+40
+0.2% +$3.83K
HDV
32
iShares Core High Dividend ETF
HDV
$14.5B
$1.72M 0.8%
71,040
-235
-0.3% -$5.49K
VIS icon
33
Vanguard Industrials ETF
VIS
$8.04B
$1.68M 0.78%
6,777
-95
-1% -$24.6K
FQAL icon
34
Fidelity Quality Factor ETF
FQAL
$1.41B
$1.67M 0.78%
26,046
+83
+0.3% +$5.51K
IJH icon
35
iShares Core S&P Mid-Cap ETF
IJH
$122B
$1.48M 0.69%
25,358
-73
-0.3% -$4.53K
QQQ icon
36
Invesco QQQ Trust
QQQ
$450B
$1.38M 0.64%
2,934
+72
+3% +$36.6K
VB icon
37
Vanguard Morningstar Small-Cap ETF
VB
$79.6B
$1.31M 0.61%
5,907
-60
-1% -$14.3K
XLY icon
38
State Street Consumer Discretionary Select Sector SPDR ETF
XLY
$21.9B
$1.29M 0.6%
13,036
-746
-5% -$80.9K
XLK icon
39
State Street Technology Select Sector SPDR ETF
XLK
$115B
$1.29M 0.6%
12,466
+92
+0.7% +$10.4K
TIP icon
40
iShares TIPS Bond ETF
TIP
$14.5B
$1.27M 0.59%
11,451
+86
+0.8% +$9.34K
VUG icon
41
Vanguard Morningstar Growth ETF
VUG
$218B
$1.23M 0.57%
19,872
+1,542
+8% +$104K
VNQ icon
42
Vanguard Real Estate ETF
VNQ
$39.4B
$1.2M 0.56%
13,296
+83
+0.6% +$7.53K
RSP icon
43
Invesco S&P 500 Equal Weight ETF
RSP
$97.2B
$1.17M 0.54%
6,749
+5,213
+339% +$927K
IEFA icon
44
iShares Core MSCI EAFE ETF
IEFA
$192B
$1.17M 0.54%
15,439
-58
-0.4% -$4.34K
SCHE icon
45
Schwab Emerging Markets Equity ETF
SCHE
$12.5B
$1.13M 0.53%
40,960
-415
-1% -$11.4K
AAPL icon
46
Apple
AAPL
$4.9T
$1.09M 0.51%
4,893
+7
+0.1% +$1.62K
SCHF icon
47
Schwab International Equity ETF
SCHF
$67B
$993K 0.46%
50,185
-120
-0.2% -$2.35K
IBDT icon
48
iShares iBonds Dec 2028 Term Corporate ETF
IBDT
$4.06B
$938K 0.44%
37,147
+20,282
+120% +$508K
IVV icon
49
iShares Core S&P 500 ETF
IVV
$872B
$918K 0.43%
1,633
+70
+4% +$41.3K
XLI icon
50
State Street Industrial Select Sector SPDR ETF
XLI
$32.5B
$918K 0.43%
7,001
-1,137
-14% -$154K
1
2
3 4 5

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Madden Advisory Services's Q1 2025 Portfolio in Review

As of Q1 2025, Madden Advisory Services held 101 positions worth $215M, down 0.39% from $215M the previous quarter. Its ten largest holdings account for 45% of the portfolio.

Trading was light in Q1 2025: portfolio turnover was 2%. Madden Advisory Services opened 2 new positions and made no exits, leaving the 101-position portfolio largely intact.

By sector, the portfolio is most concentrated in Technology at 3% of assets, down from 3.3% a quarter earlier, followed by Real Estate and Financials.

  • Madden Advisory Services's largest Q1 2025 buy was iShares MSCI EAFE Growth ETF: 2,049 shares worth $205K.
  • Madden Advisory Services added most to Invesco S&P 500 Equal Weight ETF in Q1 2025, an estimated $927K increase.
  • Madden Advisory Services's biggest Q1 2025 reduction was Vanguard Information Technology ETF, cutting an estimated $374K.
  • Madden Advisory Services's ten largest holdings make up 45% of its $215M portfolio in Q1 2025.
  • Madden Advisory Services opened 2 new positions and closed 0 in Q1 2025.
  • Madden Advisory Services's portfolio value fell 0.39% quarter-over-quarter to $215M.

Based on Madden Advisory Services's 13F filing for Q1 2025, filed 6 May 2025.