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LRIC

Long Road Investment Counsel Portfolio holdings

AUM $255M
1-Year Est. Return 12.85%
This Fund
S&P 500
This Quarter Est. Return
-0.53%
1 Year Est. Return
+12.85%
3 Year Est. Return
+50.27%
5 Year Est. Return
+69.15%
10 Year Est. Return
+283.92%
AUM
$264M
AUM Growth
-$18.6M
Cap. Flow
-$10.2M
Cap. Flow %
-3.87%
Top 10 Hldgs %
49.74%
Holding
81
New
1
Increased
22
Reduced
37
Closed
2

Top Buys

Rank Stock Value
1
COST icon
Costco
COST
+$480K
2
AXP icon
American Express
AXP
+$205K
3
JPM icon
JPMorgan Chase
JPM
+$155K
4
IDXX icon
Idexx Laboratories
IDXX
+$153K
5
AMG icon
Affiliated Managers Group
AMG
+$125K

Top Sells

Rank Stock Value
1
ORLY icon
O'Reilly Automotive
ORLY
+$2.42M
2
ORCL icon
Oracle
ORCL
+$1.52M
3
AAPL icon
Apple
AAPL
+$1.36M
4
GOOGL icon
Alphabet (Google) Class A
GOOGL
+$943K
5
INTU icon
Intuit
INTU
+$859K

Sector Composition

Rank Sector Weight
1 Technology 20.76%
2 Consumer Discretionary 17.02%
3 Industrials 15.74%
4 Healthcare 15.65%
5 Communication Services 12.65%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
KMX icon
51
CarMax
KMX
$8.3B
$927K 0.35%
23,980
-2,300
-9% -$92K
SYY icon
52
Sysco
SYY
$40.6B
$926K 0.35%
12,568
-3,792
-23% -$288K
EFX icon
53
Equifax
EFX
$21.2B
$898K 0.34%
4,139
-1,746
-30% -$382K
PYPL icon
54
PayPal
PYPL
$50.1B
$893K 0.34%
15,300
+150
+1% +$9.74K
COST icon
55
Costco
COST
$421B
$809K 0.31%
938
+530
+130% +$480K
AMGN icon
56
Amgen
AMGN
$225B
$720K 0.27%
2,200
– –
MDT icon
57
Medtronic
MDT
$116B
$701K 0.27%
7,300
– –
PG icon
58
Procter & Gamble
PG
$336B
$690K 0.26%
4,815
-536
-10% -$79K
SMG icon
59
ScottsMiracle-Gro
SMG
$3.61B
$681K 0.26%
11,675
+150
+1% +$8.41K
GEHC icon
60
GE HealthCare
GEHC
$32.8B
$673K 0.26%
8,209
+21
+0.3% +$1.64K
TSCO icon
61
Tractor Supply
TSCO
$19B
$663K 0.25%
13,250
– –
GNTX icon
62
Gentex
GNTX
$4.93B
$612K 0.23%
26,300
– –
J icon
63
Jacobs Solutions
J
$17B
$606K 0.23%
4,575
– –
XOM icon
64
ExxonMobil
XOM
$657B
$584K 0.22%
4,849
-326
-6% -$37.8K
ADBE icon
65
Adobe
ADBE
$102B
$571K 0.22%
1,632
-700
-30% -$238K
V icon
66
Visa
V
$672B
$522K 0.2%
1,487
+240
+19% +$81.8K
KNX icon
67
Knight Transportation
KNX
$11.7B
$500K 0.19%
9,555
+1,850
+24% +$86.7K
MA icon
68
Mastercard
MA
$490B
$380K 0.14%
665
– –
ECL icon
69
Ecolab
ECL
$78.7B
$336K 0.13%
1,280
-400
-24% -$107K
NTRS icon
70
Northern Trust
NTRS
$35B
$335K 0.13%
2,450
+450
+23% +$59.1K
PFE icon
71
Pfizer
PFE
$150B
$325K 0.12%
13,043
+1,000
+8% +$25.2K
LOW icon
72
Lowe's Companies
LOW
$121B
$316K 0.12%
1,310
+250
+24% +$60K
IRM icon
73
Iron Mountain
IRM
$37.1B
$290K 0.11%
3,500
– –
MS icon
74
Morgan Stanley
MS
$343B
$259K 0.1%
1,461
– –
META icon
75
Meta Platforms (Facebook)
META
$1.49T
$234K 0.09%
355
– –
1 2
3
4

Similar funds

WWM
Westwood Wealth Management Los Angeles, California $255M AUM 54.97% 1-Year Est. Return
2
2Xideas Kusnacht, Switzerland $255M AUM 0.46% 1-Year Est. Return
IGM
Incline Global Management New York $255M AUM 7.23% 1-Year Est. Return
KAM
Krensavage Asset Management New York $256M AUM 69.63% 1-Year Est. Return
CIA
Corigliano Investment Advisers Raleigh, North Carolina $256M AUM 54.89% 1-Year Est. Return
TSM
Two Star Manager Miami Beach, Florida $254M AUM 3.61% 1-Year Est. Return
Axa
Axa Paris, France $256M AUM 25.01% 1-Year Est. Return
MWM
MorganRosel Wealth Management Highlands Ranch, Colorado $254M AUM 18.87% 1-Year Est. Return

Long Road Investment Counsel's Q4 2025 Portfolio in Review

As of Q4 2025, Long Road Investment Counsel held 81 positions worth $264M, down 6.6% from $283M the previous quarter. Its ten largest holdings account for 50% of the portfolio.

Long Road Investment Counsel withdrew a net $10.2M in Q4 2025, closing 2 positions and reducing 37 holdings. Its most notable exit was Berkshire Hathaway Class B, an estimated $352K position sold in full.

By sector, the portfolio is most concentrated in Technology at 21% of assets, down from 24% a quarter earlier, followed by Consumer Discretionary and Industrials.

Against the trend, Long Road Investment Counsel opened a new position in American Express worth $212K.

  • Long Road Investment Counsel's largest Q4 2025 buy was American Express: 573 shares worth $212K.
  • Long Road Investment Counsel added most to Costco in Q4 2025, an estimated $480K increase.
  • Long Road Investment Counsel's biggest Q4 2025 reduction was O'Reilly Automotive, cutting an estimated $2.42M.
  • Long Road Investment Counsel fully exited Berkshire Hathaway Class B in Q4 2025, selling an estimated $352K.
  • Long Road Investment Counsel's ten largest holdings make up 50% of its $264M portfolio in Q4 2025.
  • Long Road Investment Counsel opened 1 new position and closed 2 in Q4 2025.
  • Long Road Investment Counsel's portfolio value fell 6.6% quarter-over-quarter to $264M.

Based on Long Road Investment Counsel's 13F filing for Q4 2025, filed 4 Feb 2026.