We are live on ! Find out more
LRIC

Long Road Investment Counsel Portfolio holdings

AUM $255M
1-Year Est. Return 12.85%
This Fund
S&P 500
This Quarter Est. Return
+6.77%
1 Year Est. Return
+12.85%
3 Year Est. Return
+50.27%
5 Year Est. Return
+69.15%
10 Year Est. Return
+283.92%
AUM
$268M
AUM Growth
+$10.1M
Cap. Flow
-$900K
Cap. Flow %
-0.34%
Top 10 Hldgs %
49.08%
Holding
82
New
2
Increased
13
Reduced
38
Closed
2

Top Buys

Rank Stock Value
1
SPY icon
State Street SPDR S&P 500 ETF Trust
SPY
+$812K
2
MDY icon
State Street SPDR S&P MIDCAP 400 ETF Trust
MDY
+$231K
3
NTRS icon
Northern Trust
NTRS
+$205K
4
MS icon
Morgan Stanley
MS
+$179K
5
ACN icon
Accenture
ACN
+$45.7K

Top Sells

Rank Stock Value
1
AAPL icon
Apple
AAPL
+$424K
2
MRK icon
Merck
MRK
+$233K
3
DLB icon
Dolby
DLB
+$203K
4
GOOGL icon
Alphabet (Google) Class A
GOOGL
+$164K
5
FAST icon
Fastenal
FAST
+$162K

Sector Composition

Rank Sector Weight
1 Technology 25.09%
2 Consumer Discretionary 19.46%
3 Industrials 15.48%
4 Healthcare 14.63%
5 Financials 9.91%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
MDY icon
51
State Street SPDR S&P MIDCAP 400 ETF Trust
MDY
$27.1B
$991K 0.37%
1,750
+430
+33% +$231K
BOOT icon
52
Boot Barn
BOOT
$4.91B
$961K 0.36%
6,321
-150
-2% -$19.9K
VWO icon
53
Vanguard FTSE Emerging Markets ETF
VWO
$126B
$939K 0.35%
18,980
-100
-0.5% -$4.64K
ADBE icon
54
Adobe
ADBE
$102B
$902K 0.34%
2,332
+80
+4% +$30.8K
PG icon
55
Procter & Gamble
PG
$335B
$853K 0.32%
5,351
– –
SMG icon
56
ScottsMiracle-Gro
SMG
$3.56B
$760K 0.28%
11,525
-150
-1% -$8.67K
TSCO icon
57
Tractor Supply
TSCO
$18.5B
$699K 0.26%
13,250
– –
PHIN icon
58
Phinia Inc
PHIN
$2.74B
$655K 0.24%
14,726
-100
-0.7% -$4.22K
MDT icon
59
Medtronic
MDT
$115B
$636K 0.24%
7,300
– –
AMGN icon
60
Amgen
AMGN
$225B
$614K 0.23%
2,200
– –
GEHC icon
61
GE HealthCare
GEHC
$32.4B
$607K 0.23%
8,188
+60
+0.7% +$4.18K
J icon
62
Jacobs Solutions
J
$16.9B
$601K 0.22%
4,575
-46
-1% -$5.67K
GNTX icon
63
Gentex
GNTX
$4.94B
$578K 0.22%
26,300
– –
XOM icon
64
ExxonMobil
XOM
$653B
$558K 0.21%
5,175
– –
WBA
65
DELISTED
Walgreens Boots Alliance
WBA
$523K 0.2%
45,550
-300
-0.7% -$3.34K
ECL icon
66
Ecolab
ECL
$78.6B
$453K 0.17%
1,680
– –
V icon
67
Visa
V
$670B
$443K 0.17%
1,247
– –
COST icon
68
Costco
COST
$420B
$404K 0.15%
408
– –
MA icon
69
Mastercard
MA
$488B
$374K 0.14%
665
– –
IRM icon
70
Iron Mountain
IRM
$37.1B
$359K 0.13%
3,500
– –
KNX icon
71
Knight Transportation
KNX
$11.5B
$341K 0.13%
7,705
+200
+3% +$8.5K
BRK.B icon
72
Berkshire Hathaway Class B
BRK.B
$1.09T
$340K 0.13%
700
– –
PFE icon
73
Pfizer
PFE
$150B
$292K 0.11%
12,043
– –
PAYX icon
74
Paychex
PAYX
$42.4B
$291K 0.11%
2,000
– –
FISV
75
Fiserv Inc
FISV
$27B
$277K 0.1%
1,604
– –
1 2
3
4

Similar funds

WWM
Westwood Wealth Management Los Angeles, California $255M AUM 54.97% 1-Year Est. Return
2
2Xideas Kusnacht, Switzerland $255M AUM 0.46% 1-Year Est. Return
IGM
Incline Global Management New York $255M AUM 7.23% 1-Year Est. Return
KAM
Krensavage Asset Management New York $256M AUM 69.63% 1-Year Est. Return
CIA
Corigliano Investment Advisers Raleigh, North Carolina $256M AUM 54.89% 1-Year Est. Return
TSM
Two Star Manager Miami Beach, Florida $254M AUM 3.61% 1-Year Est. Return
Axa
Axa Paris, France $256M AUM 25.01% 1-Year Est. Return
MWM
MorganRosel Wealth Management Highlands Ranch, Colorado $254M AUM 18.87% 1-Year Est. Return

Long Road Investment Counsel's Q2 2025 Portfolio in Review

As of Q2 2025, Long Road Investment Counsel held 82 positions worth $268M, up 3.9% from $258M the previous quarter. Its ten largest holdings account for 49% of the portfolio.

Trading was light in Q2 2025: portfolio turnover was 4.9%. Long Road Investment Counsel opened 2 new positions and exited 2, leaving the 82-position portfolio largely intact.

By sector, the portfolio is most concentrated in Technology at 25% of assets, up from 24% a quarter earlier, followed by Consumer Discretionary and Industrials.

  • Long Road Investment Counsel's largest Q2 2025 buy was Northern Trust: 2,000 shares worth $254K.
  • Long Road Investment Counsel added most to State Street SPDR S&P 500 ETF Trust in Q2 2025, an estimated $812K increase.
  • Long Road Investment Counsel's biggest Q2 2025 reduction was Apple, cutting an estimated $424K.
  • Long Road Investment Counsel fully exited Merck in Q2 2025, selling an estimated $233K.
  • Long Road Investment Counsel's ten largest holdings make up 49% of its $268M portfolio in Q2 2025.
  • Long Road Investment Counsel opened 2 new positions and closed 2 in Q2 2025.
  • Long Road Investment Counsel's portfolio value rose 3.9% quarter-over-quarter to $268M.

Based on Long Road Investment Counsel's 13F filing for Q2 2025, filed 11 Aug 2025.