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LRIC

Long Road Investment Counsel Portfolio holdings

AUM $255M
1-Year Est. Return 12.85%
This Fund
S&P 500
This Quarter Est. Return
+2.19%
1 Year Est. Return
+12.85%
3 Year Est. Return
+50.27%
5 Year Est. Return
+69.15%
10 Year Est. Return
+283.92%
AUM
$258M
AUM Growth
+$12.5M
Cap. Flow
+$10.8M
Cap. Flow %
4.19%
Top 10 Hldgs %
48.48%
Holding
80
New
9
Increased
50
Reduced
3
Closed
–

Top Buys

Rank Stock Value
1
WDAY icon
Workday
WDAY
+$2.4M
2
JPM icon
JPMorgan Chase
JPM
+$875K
3
FAST icon
Fastenal
FAST
+$720K
4
MSFT icon
Microsoft
MSFT
+$612K
5
V icon
Visa
V
+$422K

Top Sells

Rank Stock Value
1
SPY icon
State Street SPDR S&P 500 ETF Trust
SPY
+$796K
2
MDY icon
State Street SPDR S&P MIDCAP 400 ETF Trust
MDY
+$153K
3
EFA icon
iShares MSCI EAFE ETF
EFA
+$12.1K

Sector Composition

Rank Sector Weight
1 Technology 23.78%
2 Consumer Discretionary 21.1%
3 Healthcare 15.31%
4 Industrials 15.13%
5 Financials 9.69%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
VWO icon
51
Vanguard FTSE Emerging Markets ETF
VWO
$126B
$864K 0.34%
19,080
+100
+0.5% +$4.5K
JPM icon
52
JPMorgan Chase
JPM
$971B
$842K 0.33%
+3,432
New +$875K
TSCO icon
53
Tractor Supply
TSCO
$19B
$730K 0.28%
13,250
+1,250
+10% +$68.4K
SPY icon
54
State Street SPDR S&P 500 ETF Trust
SPY
$809B
$704K 0.27%
1,259
-1,355
-52% -$796K
MDY icon
55
State Street SPDR S&P MIDCAP 400 ETF Trust
MDY
$27.2B
$704K 0.27%
1,320
-270
-17% -$153K
BOOT icon
56
Boot Barn
BOOT
$4.87B
$695K 0.27%
6,471
+296
+5% +$39.6K
AMGN icon
57
Amgen
AMGN
$225B
$685K 0.27%
2,200
– –
GEHC icon
58
GE HealthCare
GEHC
$32.6B
$656K 0.25%
8,128
+652
+9% +$56K
MDT icon
59
Medtronic
MDT
$116B
$656K 0.25%
7,300
+900
+14% +$80.5K
SMG icon
60
ScottsMiracle-Gro
SMG
$3.62B
$641K 0.25%
11,675
+300
+3% +$19.4K
PHIN icon
61
Phinia Inc
PHIN
$2.71B
$629K 0.24%
14,826
+500
+3% +$24K
XOM icon
62
ExxonMobil
XOM
$657B
$615K 0.24%
5,175
– –
GNTX icon
63
Gentex
GNTX
$4.93B
$613K 0.24%
26,300
– –
J icon
64
Jacobs Solutions
J
$17B
$553K 0.21%
4,621
– –
WBA
65
DELISTED
Walgreens Boots Alliance
WBA
$512K 0.2%
45,850
+1,800
+4% +$19.5K
V icon
66
Visa
V
$671B
$437K 0.17%
+1,247
New +$422K
ECL icon
67
Ecolab
ECL
$78.1B
$426K 0.17%
1,680
– –
COST icon
68
Costco
COST
$421B
$386K 0.15%
408
– –
BRK.B icon
69
Berkshire Hathaway Class B
BRK.B
$1.09T
$373K 0.14%
700
– –
MA icon
70
Mastercard
MA
$490B
$365K 0.14%
+665
New +$362K
FISV
71
Fiserv Inc
FISV
$27.4B
$354K 0.14%
+1,604
New +$351K
WU icon
72
Western Union
WU
$2.23B
$342K 0.13%
32,298
+730
+2% +$7.74K
KNX icon
73
Knight Transportation
KNX
$11.6B
$326K 0.13%
7,505
– –
PAYX icon
74
Paychex
PAYX
$42.8B
$309K 0.12%
+2,000
New +$294K
PFE icon
75
Pfizer
PFE
$150B
$305K 0.12%
12,043
+4,008
+50% +$105K
1 2
3
4

Similar funds

WWM
Westwood Wealth Management Los Angeles, California $255M AUM 54.97% 1-Year Est. Return
2
2Xideas Kusnacht, Switzerland $255M AUM 0.46% 1-Year Est. Return
IGM
Incline Global Management New York $255M AUM 7.23% 1-Year Est. Return
KAM
Krensavage Asset Management New York $256M AUM 69.63% 1-Year Est. Return
CIA
Corigliano Investment Advisers Raleigh, North Carolina $256M AUM 54.89% 1-Year Est. Return
TSM
Two Star Manager Miami Beach, Florida $254M AUM 3.61% 1-Year Est. Return
Axa
Axa Paris, France $256M AUM 25.01% 1-Year Est. Return
MWM
MorganRosel Wealth Management Highlands Ranch, Colorado $254M AUM 18.87% 1-Year Est. Return

Long Road Investment Counsel's Q1 2025 Portfolio in Review

As of Q1 2025, Long Road Investment Counsel held 80 positions worth $258M, up 5.1% from $245M the previous quarter. Its ten largest holdings account for 48% of the portfolio.

Long Road Investment Counsel deployed $10.8M of net new capital in Q1 2025, opening 9 new positions and adding to 50 existing holdings. Its largest new stake was Workday: 9,391 shares worth $2.19M.

By sector, the portfolio is most concentrated in Technology at 24% of assets, down from 25% a quarter earlier, followed by Consumer Discretionary and Healthcare.

On the sell side, the largest reduction was State Street SPDR S&P 500 ETF Trust, an estimated $796K trimmed.

  • Long Road Investment Counsel's largest Q1 2025 buy was Workday: 9,391 shares worth $2.19M.
  • Long Road Investment Counsel added most to Fastenal in Q1 2025, an estimated $720K increase.
  • Long Road Investment Counsel's biggest Q1 2025 reduction was State Street SPDR S&P 500 ETF Trust, cutting an estimated $796K.
  • Long Road Investment Counsel's ten largest holdings make up 48% of its $258M portfolio in Q1 2025.
  • Long Road Investment Counsel opened 9 new positions and closed 0 in Q1 2025.
  • Long Road Investment Counsel's portfolio value rose 5.1% quarter-over-quarter to $258M.

Based on Long Road Investment Counsel's 13F filing for Q1 2025, filed 12 May 2025.