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LRIC

Long Road Investment Counsel Portfolio holdings

AUM $255M
1-Year Est. Return 12.85%
This Fund
S&P 500
This Quarter Est. Return
+2.19%
1 Year Est. Return
+12.85%
3 Year Est. Return
+50.27%
5 Year Est. Return
+69.15%
10 Year Est. Return
+283.92%
AUM
$258M
AUM Growth
+$12.5M
Cap. Flow
+$10.8M
Cap. Flow %
4.19%
Top 10 Hldgs %
48.48%
Holding
80
New
9
Increased
50
Reduced
3
Closed
–

Top Buys

Rank Stock Value
1
WDAY icon
Workday
WDAY
+$2.4M
2
JPM icon
JPMorgan Chase
JPM
+$875K
3
FAST icon
Fastenal
FAST
+$720K
4
MSFT icon
Microsoft
MSFT
+$612K
5
V icon
Visa
V
+$422K

Top Sells

Rank Stock Value
1
SPY icon
State Street SPDR S&P 500 ETF Trust
SPY
+$796K
2
MDY icon
State Street SPDR S&P MIDCAP 400 ETF Trust
MDY
+$153K
3
EFA icon
iShares MSCI EAFE ETF
EFA
+$12.1K

Sector Composition

Rank Sector Weight
1 Technology 23.78%
2 Consumer Discretionary 21.1%
3 Healthcare 15.31%
4 Industrials 15.13%
5 Financials 9.69%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
INTU icon
26
Intuit
INTU
$91B
$3.17M 1.23%
5,170
– –
GE icon
27
GE Aerospace
GE
$381B
$2.88M 1.12%
14,411
+306
+2% +$60.2K
CTAS icon
28
Cintas
CTAS
$82.1B
$2.84M 1.1%
13,800
– –
FIS icon
29
Fidelity National Information Services
FIS
$21.5B
$2.78M 1.08%
37,162
+3,964
+12% +$298K
GILD icon
30
Gilead Sciences
GILD
$170B
$2.75M 1.07%
24,550
+300
+1% +$31K
AMG icon
31
Affiliated Managers Group
AMG
$9.6B
$2.52M 0.98%
15,021
+536
+4% +$93.4K
JNJ icon
32
Johnson & Johnson
JNJ
$628B
$2.42M 0.94%
14,585
+750
+5% +$117K
EL icon
33
Estee Lauder
EL
$32B
$2.28M 0.88%
34,484
+600
+2% +$43.4K
WDAY icon
34
Workday
WDAY
$43.1B
$2.19M 0.85%
+9,391
New +$2.4M
CAKE icon
35
Cheesecake Factory
CAKE
$5.82B
$2.12M 0.82%
43,550
+450
+1% +$23K
GEN icon
36
Gen Digital
GEN
$17.2B
$2.03M 0.79%
76,425
+950
+1% +$26K
STT icon
37
State Street
STT
$52B
$1.97M 0.76%
22,001
– –
ABT icon
38
Abbott
ABT
$192B
$1.87M 0.72%
14,070
+1,300
+10% +$165K
MSFT icon
39
Microsoft
MSFT
$3.67T
$1.73M 0.67%
4,617
+1,500
+48% +$612K
MCO icon
40
Moody's
MCO
$82.9B
$1.71M 0.66%
3,679
– –
BRK.A icon
41
Berkshire Hathaway Class A
BRK.A
$1.09T
$1.6M 0.62%
2
– –
EFX icon
42
Equifax
EFX
$21.3B
$1.43M 0.56%
5,885
+69
+1% +$17.3K
BWA icon
43
BorgWarner
BWA
$14B
$1.35M 0.52%
47,030
+1,000
+2% +$30.3K
ABBV icon
44
AbbVie
ABBV
$437B
$1.25M 0.49%
5,975
+500
+9% +$97.2K
SYY icon
45
Sysco
SYY
$40.8B
$1.23M 0.48%
16,360
+800
+5% +$58.6K
EFA icon
46
iShares MSCI EAFE ETF
EFA
$80.1B
$1.21M 0.47%
14,840
-150
-1% -$12.1K
GEV icon
47
GE Vernova
GEV
$277B
$1.1M 0.43%
3,589
+75
+2% +$26.2K
PYPL icon
48
PayPal
PYPL
$50B
$998K 0.39%
15,300
+300
+2% +$23.4K
PG icon
49
Procter & Gamble
PG
$336B
$912K 0.35%
5,351
– –
ADBE icon
50
Adobe
ADBE
$102B
$864K 0.34%
2,252
+52
+2% +$22.3K
1
2
3 4

Similar funds

WWM
Westwood Wealth Management Los Angeles, California $255M AUM 54.97% 1-Year Est. Return
2
2Xideas Kusnacht, Switzerland $255M AUM 0.46% 1-Year Est. Return
IGM
Incline Global Management New York $255M AUM 7.23% 1-Year Est. Return
KAM
Krensavage Asset Management New York $256M AUM 69.63% 1-Year Est. Return
CIA
Corigliano Investment Advisers Raleigh, North Carolina $256M AUM 54.89% 1-Year Est. Return
TSM
Two Star Manager Miami Beach, Florida $254M AUM 3.61% 1-Year Est. Return
Axa
Axa Paris, France $256M AUM 25.01% 1-Year Est. Return
MWM
MorganRosel Wealth Management Highlands Ranch, Colorado $254M AUM 18.87% 1-Year Est. Return

Long Road Investment Counsel's Q1 2025 Portfolio in Review

As of Q1 2025, Long Road Investment Counsel held 80 positions worth $258M, up 5.1% from $245M the previous quarter. Its ten largest holdings account for 48% of the portfolio.

Long Road Investment Counsel deployed $10.8M of net new capital in Q1 2025, opening 9 new positions and adding to 50 existing holdings. Its largest new stake was Workday: 9,391 shares worth $2.19M.

By sector, the portfolio is most concentrated in Technology at 24% of assets, down from 25% a quarter earlier, followed by Consumer Discretionary and Healthcare.

On the sell side, the largest reduction was State Street SPDR S&P 500 ETF Trust, an estimated $796K trimmed.

  • Long Road Investment Counsel's largest Q1 2025 buy was Workday: 9,391 shares worth $2.19M.
  • Long Road Investment Counsel added most to Fastenal in Q1 2025, an estimated $720K increase.
  • Long Road Investment Counsel's biggest Q1 2025 reduction was State Street SPDR S&P 500 ETF Trust, cutting an estimated $796K.
  • Long Road Investment Counsel's ten largest holdings make up 48% of its $258M portfolio in Q1 2025.
  • Long Road Investment Counsel opened 9 new positions and closed 0 in Q1 2025.
  • Long Road Investment Counsel's portfolio value rose 5.1% quarter-over-quarter to $258M.

Based on Long Road Investment Counsel's 13F filing for Q1 2025, filed 12 May 2025.