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LRIC

Long Road Investment Counsel Portfolio holdings

AUM $255M
1-Year Est. Return 12.85%
This Fund
S&P 500
This Quarter Est. Return
+9.19%
1 Year Est. Return
+12.85%
3 Year Est. Return
+50.27%
5 Year Est. Return
+69.15%
10 Year Est. Return
+283.92%
AUM
$222M
AUM Growth
+$15.9M
Cap. Flow
-$116K
Cap. Flow %
-0.05%
Top 10 Hldgs %
45.21%
Holding
72
New
1
Increased
20
Reduced
14
Closed
1

Top Buys

Rank Stock Value
1
ZBRA icon
Zebra Technologies
ZBRA
+$223K
2
PEP icon
PepsiCo
PEP
+$110K
3
KMX icon
CarMax
KMX
+$85.2K
4
ORLY icon
O'Reilly Automotive
ORLY
+$81.3K
5
ACN icon
Accenture
ACN
+$51.7K

Top Sells

Rank Stock Value
1
V icon
Visa
V
+$202K
2
ADBE icon
Adobe
ADBE
+$187K
3
SYK icon
Stryker
SYK
+$144K
4
SBUX icon
Starbucks
SBUX
+$105K
5
EL icon
Estee Lauder
EL
+$82.1K

Sector Composition

Rank Sector Weight
1 Consumer Discretionary 19.49%
2 Technology 18.21%
3 Healthcare 16.64%
4 Industrials 14.55%
5 Consumer Staples 10.57%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
SMG icon
26
ScottsMiracle-Gro
SMG
$3.62B
$2.9M 1.31%
11,850
+175
+1% +$39.6K
BR icon
27
Broadridge
BR
$19.1B
$2.75M 1.24%
17,950
+200
+1% +$29.5K
FIS icon
28
Fidelity National Information Services
FIS
$21.8B
$2.75M 1.24%
19,523
– –
WBA
29
DELISTED
Walgreens Boots Alliance
WBA
$2.65M 1.2%
48,350
-500
-1% -$24.7K
CAKE icon
30
Cheesecake Factory
CAKE
$5.68B
$2.58M 1.16%
44,050
-419
-0.9% -$21.2K
CDK
31
DELISTED
CDK Global, Inc.
CDK
$2.54M 1.14%
46,991
+400
+0.9% +$20.8K
JNJ icon
32
Johnson & Johnson
JNJ
$618B
$2.49M 1.12%
15,135
+150
+1% +$24.3K
AFL icon
33
Aflac
AFL
$60.6B
$2.45M 1.1%
47,800
-800
-2% -$38.4K
BWA icon
34
BorgWarner
BWA
$14.2B
$2.38M 1.07%
58,424
– –
AMG icon
35
Affiliated Managers Group
AMG
$9.64B
$2.24M 1.01%
15,045
-200
-1% -$26.1K
WEX icon
36
WEX
WEX
$6.38B
$2.07M 0.93%
9,900
+100
+1% +$21.1K
STT icon
37
State Street
STT
$51.7B
$1.85M 0.83%
22,001
+100
+0.5% +$7.75K
GILD icon
38
Gilead Sciences
GILD
$167B
$1.66M 0.75%
25,600
– –
GEN icon
39
Gen Digital
GEN
$17.1B
$1.63M 0.73%
76,425
– –
ABT icon
40
Abbott
ABT
$188B
$1.59M 0.72%
13,270
– –
GE icon
41
GE Aerospace
GE
$382B
$1.5M 0.67%
22,844
-311
-1% -$18.8K
SYY icon
42
Sysco
SYY
$40.1B
$1.4M 0.63%
17,760
– –
ADBE icon
43
Adobe
ADBE
$104B
$1.24M 0.56%
2,600
-400
-13% -$187K
GNTX icon
44
Gentex
GNTX
$5.01B
$1.22M 0.55%
34,299
– –
CTAS icon
45
Cintas
CTAS
$81.6B
$1.18M 0.53%
13,800
– –
EFA icon
46
iShares MSCI EAFE ETF
EFA
$80.4B
$1.16M 0.52%
15,340
– –
MCO icon
47
Moody's
MCO
$82.6B
$1.1M 0.5%
3,700
– –
EFX icon
48
Equifax
EFX
$21.3B
$1.06M 0.48%
5,850
+150
+3% +$26.5K
VWO icon
49
Vanguard FTSE Emerging Markets ETF
VWO
$126B
$989K 0.45%
19,000
– –
PG icon
50
Procter & Gamble
PG
$335B
$955K 0.43%
7,051
– –
1
2
3

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2
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IGM
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KAM
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CIA
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TSM
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Axa
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MWM
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Long Road Investment Counsel's Q1 2021 Portfolio in Review

As of Q1 2021, Long Road Investment Counsel held 72 positions worth $222M, up 7.7% from $206M the previous quarter. Its ten largest holdings account for 45% of the portfolio.

Trading was light in Q1 2021: portfolio turnover was 2.8%. Long Road Investment Counsel opened 1 new position and exited 1, leaving the 72-position portfolio largely intact.

By sector, the portfolio is most concentrated in Consumer Discretionary at 19% of assets, up from 18% a quarter earlier, followed by Technology and Healthcare.

  • Long Road Investment Counsel's largest Q1 2021 buy was Zebra Technologies: 500 shares worth $243K.
  • Long Road Investment Counsel added most to PepsiCo in Q1 2021, an estimated $110K increase.
  • Long Road Investment Counsel's biggest Q1 2021 reduction was Adobe, cutting an estimated $187K.
  • Long Road Investment Counsel fully exited Visa in Q1 2021, selling an estimated $202K.
  • Long Road Investment Counsel's ten largest holdings make up 45% of its $222M portfolio in Q1 2021.
  • Long Road Investment Counsel opened 1 new position and closed 1 in Q1 2021.
  • Long Road Investment Counsel's portfolio value rose 7.7% quarter-over-quarter to $222M.

Based on Long Road Investment Counsel's 13F filing for Q1 2021, filed 4 May 2021.