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LRIC

Long Road Investment Counsel Portfolio holdings

AUM $255M
1-Year Est. Return 12.85%
This Fund
S&P 500
This Quarter Est. Return
+23.78%
1 Year Est. Return
+12.85%
3 Year Est. Return
+50.27%
5 Year Est. Return
+69.15%
10 Year Est. Return
+283.92%
AUM
$170M
AUM Growth
+$29.8M
Cap. Flow
-$35.6K
Cap. Flow %
-0.02%
Top 10 Hldgs %
44.84%
Holding
67
New
2
Increased
14
Reduced
20
Closed
1

Top Buys

Rank Stock Value
1
WEX icon
WEX
WEX
+$1.34M
2
COST icon
Costco
COST
+$207K
3
OMC icon
Omnicom Group
OMC
+$196K
4
APD icon
Air Products & Chemicals
APD
+$57.1K
5
ICE icon
Intercontinental Exchange
ICE
+$52.6K

Top Sells

Rank Stock Value
1
VWO icon
Vanguard FTSE Emerging Markets ETF
VWO
+$637K
2
SPY icon
State Street SPDR S&P 500 ETF Trust
SPY
+$312K
3
SBUX icon
Starbucks
SBUX
+$301K
4
EL icon
Estee Lauder
EL
+$286K
5
INTU icon
Intuit
INTU
+$110K

Sector Composition

Rank Sector Weight
1 Technology 19.63%
2 Consumer Discretionary 18.45%
3 Healthcare 17.81%
4 Industrials 14.6%
5 Consumer Staples 9.9%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
JNJ icon
26
Johnson & Johnson
JNJ
$626B
$2.39M 1.41%
16,985
-400
-2% -$58.3K
BR icon
27
Broadridge
BR
$19.5B
$2.24M 1.32%
17,750
-200
-1% -$23.2K
WBA
28
DELISTED
Walgreens Boots Alliance
WBA
$2.07M 1.22%
48,850
-500
-1% -$21.2K
CDK
29
DELISTED
CDK Global, Inc.
CDK
$2.02M 1.19%
48,791
– –
GILD icon
30
Gilead Sciences
GILD
$168B
$1.97M 1.16%
25,600
– –
DORM icon
31
Dorman Products
DORM
$3.95B
$1.9M 1.12%
28,250
+750
+3% +$48.3K
BWA icon
32
BorgWarner
BWA
$14.2B
$1.81M 1.07%
58,424
-341
-0.6% -$8.98K
AFL icon
33
Aflac
AFL
$60.7B
$1.75M 1.03%
48,600
-1,400
-3% -$50.6K
ADBE icon
34
Adobe
ADBE
$105B
$1.65M 0.98%
3,800
-100
-3% -$37.1K
WEX icon
35
WEX
WEX
$6.44B
$1.62M 0.95%
+9,800
New +$1.34M
SMG icon
36
ScottsMiracle-Gro
SMG
$3.61B
$1.57M 0.93%
11,675
+375
+3% +$48.4K
GEN icon
37
Gen Digital
GEN
$17.4B
$1.52M 0.89%
76,425
– –
STT icon
38
State Street
STT
$51.4B
$1.39M 0.82%
21,901
-500
-2% -$30.2K
ABT icon
39
Abbott
ABT
$190B
$1.21M 0.72%
13,270
– –
GNTX icon
40
Gentex
GNTX
$5.04B
$1.21M 0.71%
46,799
– –
AMG icon
41
Affiliated Managers Group
AMG
$9.48B
$1.14M 0.67%
15,245
– –
SYY icon
42
Sysco
SYY
$40.3B
$1.02M 0.6%
18,660
-600
-3% -$31.5K
CAKE icon
43
Cheesecake Factory
CAKE
$5.63B
$1.02M 0.6%
44,469
-300
-0.7% -$6.31K
MCO icon
44
Moody's
MCO
$82.5B
$1.02M 0.6%
3,700
– –
EFX icon
45
Equifax
EFX
$21.4B
$980K 0.58%
5,700
+300
+6% +$44.4K
EFA icon
46
iShares MSCI EAFE ETF
EFA
$79.9B
$934K 0.55%
15,340
-150
-1% -$8.67K
CTAS icon
47
Cintas
CTAS
$82.1B
$919K 0.54%
13,800
– –
PG icon
48
Procter & Gamble
PG
$338B
$843K 0.5%
7,051
– –
WU icon
49
Western Union
WU
$2.2B
$806K 0.48%
37,276
– –
GE icon
50
GE Aerospace
GE
$382B
$788K 0.46%
23,155
+722
+3% +$24.3K
1
2
3

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2
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IGM
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KAM
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CIA
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TSM
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Axa
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Long Road Investment Counsel's Q2 2020 Portfolio in Review

As of Q2 2020, Long Road Investment Counsel held 67 positions worth $170M, up 21% from $140M the previous quarter. Its ten largest holdings account for 45% of the portfolio.

Trading was light in Q2 2020: portfolio turnover was 4.5%. Long Road Investment Counsel opened 2 new positions and exited 1, leaving the 67-position portfolio largely intact.

By sector, the portfolio is most concentrated in Technology at 20% of assets, up from 19% a quarter earlier, followed by Consumer Discretionary and Healthcare.

  • Long Road Investment Counsel's largest Q2 2020 buy was WEX: 9,800 shares worth $1.62M.
  • Long Road Investment Counsel added most to Omnicom Group in Q2 2020, an estimated $196K increase.
  • Long Road Investment Counsel's biggest Q2 2020 reduction was State Street SPDR S&P 500 ETF Trust, cutting an estimated $312K.
  • Long Road Investment Counsel fully exited Vanguard FTSE Emerging Markets ETF in Q2 2020, selling an estimated $637K.
  • Long Road Investment Counsel's ten largest holdings make up 45% of its $170M portfolio in Q2 2020.
  • Long Road Investment Counsel opened 2 new positions and closed 1 in Q2 2020.
  • Long Road Investment Counsel's portfolio value rose 21% quarter-over-quarter to $170M.

Based on Long Road Investment Counsel's 13F filing for Q2 2020, filed 10 Aug 2020.