Long Road Investment Counsel’s PepsiCo PEP Stock Holding History

Long Road Investment Counsel’s Portfolio PEP Stock Details PEP Fund Activity

Bought

Maintained

Sold

Quarter	Market Value	Status	Shares	Change in Stake	Trade Value	Portfolio Weight	Portfolio Position
2026 Q1	$4.45M	Buy	28,650 +1,466	+5%	+$228K	1.74%	16
2025 Q4	$3.9M	Sell	27,184 -1,186	-4%	-$174K	1.48%	21
2025 Q3	$3.98M	Hold	28,370	–	–	1.41%	22
2025 Q2	$3.75M	Buy	28,370 +70	+0.2%	+$9.43K	1.4%	22
2025 Q1	$4.24M	Hold	28,300	–	–	1.65%	20
2024 Q4	$4.3M	Hold	28,300	–	–	1.76%	19
2024 Q3	$4.81M	Hold	28,300	–	–	1.92%	19
2024 Q2	$4.67M	Hold	28,300	–	–	2.03%	17
2024 Q1	$4.95M	Hold	28,300	–	–	2.08%	17
2023 Q4	$4.77M	Hold	28,300	–	–	1.98%	16
2023 Q3	$4.79M	Hold	28,300	–	–	2.33%	16
2023 Q2	$5.24M	Hold	28,300	–	–	2.44%	16
2023 Q1	$5.16M	Sell	28,300 -280	-1%	-$48.9K	2.48%	15
2022 Q4	$5.16M	Sell	28,580 -820	-3%	-$146K	2.57%	10
2022 Q3	$4.8M	Hold	29,400	–	–	2.63%	15
2022 Q2	$4.9M	Buy	29,400 +1,100	+4%	+$185K	2.51%	14
2022 Q1	$4.74M	Sell	28,300 -1,100	-4%	-$185K	2.13%	17
2021 Q4	$5.11M	Hold	29,400	–	–	2.03%	17
2021 Q3	$4.42M	Hold	29,400	–	–	1.95%	18
2021 Q2	$4.36M	Hold	29,400	–	–	1.9%	20
2021 Q1	$4.16M	Buy	29,400 +800	+3%	+$110K	1.87%	19
2020 Q4	$4.24M	Buy	28,600 +300	+1%	+$42.6K	2.06%	17
2020 Q3	$3.92M	Sell	28,300 -300	-1%	-$40.8K	2.21%	15
2020 Q2	$3.78M	Sell	28,600 -800	-3%	-$105K	2.23%	15
2020 Q1	$3.53M	Buy	29,400 +1,100	+4%	+$149K	2.53%	12
2019 Q4	$3.87M	Sell	28,300 -1,100	-4%	-$150K	2.29%	13
2019 Q3	$4.03M	Sell	29,400 -200	-0.7%	-$26.6K	2.34%	12
2019 Q2	$3.88M	Hold	29,600	–	–	2.29%	12
2019 Q1	$3.63M	Buy	29,600 +1,500	+5%	+$171K	2.22%	12
2018 Q4	$3.1M	Hold	28,100	–	–	2.37%	13
2018 Q3	$3.14M	Sell	28,100 -400	-1%	-$45.3K	2.09%	14
2018 Q2	$3.1M	Sell	28,500 -800	-3%	-$82.6K	2.2%	12
2018 Q1	$3.2M	Hold	29,300	–	–	2.23%	13
2017 Q4	$3.51M	Hold	29,300	–	–	2.43%	13
2017 Q3	$3.27M	Sell	29,300 -700	-2%	-$80.9K	2.32%	12
2017 Q2	$3.46M	Hold	30,000	–	–	2.55%	12
2017 Q1	$3.36M	Hold	30,000	–	–	2.47%	12
2016 Q4	$3.14M	Hold	30,000	–	–	2.41%	13
2016 Q3	$3.26M	Hold	30,000	–	–	2.52%	11
2016 Q2	$3.18M	Hold	30,000	–	–	2.49%	11
2016 Q1	$3.07M	Hold	30,000	–	–	2.41%	13
2015 Q4	$3M	Hold	30,000	–	–	2.46%	11
2015 Q3	$2.83M	Sell	30,000 -180	-0.6%	-$17.1K	2.41%	12
2015 Q2	$2.82M	Buy	30,180 +180	+0.6%	+$17.2K	2.3%	14
2015 Q1	$2.87M	Buy	30,000 +500	+2%	+$48.4K	2.43%	14
2014 Q4	$2.79M	Buy	+29,500	New	+$2.83M	2.51%	14

Other funds holding PEP

BlackRock New York $5.72T AUM 30.48% 1-Year Est. Return

VCM

Vanguard Capital Management Malvern, Pennsylvania $4.04T AUM

State Street Boston, Massachusetts $2.9T AUM 29.55% 1-Year Est. Return

Invesco Atlanta, Georgia $1.02T AUM 30.18% 1-Year Est. Return

VPM

Vanguard Portfolio Management Malvern, Pennsylvania $1.91T AUM

JP Morgan Chase New York $1.56T AUM 27.86% 1-Year Est. Return

Geode Capital Management Boston, Massachusetts $1.61T AUM 30.72% 1-Year Est. Return

Charles Schwab San Francisco, California $654B AUM 26.35% 1-Year Est. Return

Morgan Stanley New York $1.66T AUM 25.57% 1-Year Est. Return

DAM

Diamant Asset Management Ridgefield, Connecticut $147M AUM 25.76% 1-Year Est. Return

Long Road Investment Counsel's PEP Position: Q1 2026 in Review

Long Road Investment Counsel increased its PepsiCo (PEP) stake by 5.4% in Q1 2026, buying an estimated $228K and bringing the position to 28,650 shares worth $4.45M. The position accounts for 1.74% of the portfolio, ranked #16.

Long Road Investment Counsel first reported a position in PEP in Q4 2014 and has held it in 46 quarters since. The position peaked at $5.24M in Q2 2023. 3,535 funds tracked by Wall St. Rank hold PEP as of Q1 2026.

Long Road Investment Counsel held 28,650 shares of PepsiCo worth $4.45M as of Q1 2026.
Long Road Investment Counsel bought 1,466 PepsiCo shares in Q1 2026, an estimated $228K.
PepsiCo made up 1.74% of Long Road Investment Counsel's portfolio in Q1 2026, its #16 holding.
Long Road Investment Counsel first reported a position in PepsiCo in Q4 2014 and has held it in 46 quarters since.
Long Road Investment Counsel's PepsiCo position peaked at $5.24M in Q2 2023.
3,535 funds tracked by Wall St. Rank held PepsiCo as of Q1 2026.

Based on Long Road Investment Counsel's 13F filing for Q1 2026, filed 8 May 2026.