Long Road Investment Counsel’s Alphabet (Google) Class C GOOG Stock Holding History
Bought
Maintained
Sold
| Quarter | Market Value | Status | Shares |
Change in Stake | Trade Value | Portfolio Weight | Portfolio Position | |
|---|---|---|---|---|---|---|---|---|
|
2026
Q1 | $14M | Buy |
48,799
+1,200
| +3% | +$377K | 5.49% | 3 |
|
|
2025
Q4 | $14.9M | Sell |
47,599
-1,260
| -3% | -$361K | 5.66% | 3 |
|
|
2025
Q3 | $11.9M | Hold |
48,859
| – | – | 4.21% | 6 |
|
|
2025
Q2 | $8.67M | Sell |
48,859
-450
| -0.9% | -$74.4K | 3.24% | 8 |
|
|
2025
Q1 | $7.7M | Buy |
49,309
+1,329
| +3% | +$243K | 2.99% | 8 |
|
|
2024
Q4 | $9.14M | Sell |
47,980
-1,500
| -3% | -$265K | 3.73% | 7 |
|
|
2024
Q3 | $8.27M | Hold |
49,480
| – | – | 3.29% | 6 |
|
|
2024
Q2 | $9.08M | Hold |
49,480
| – | – | 3.95% | 6 |
|
|
2024
Q1 | $7.53M | Sell |
49,480
-41,110
| -45% | -$5.93M | 3.16% | 7 |
|
|
2023
Q4 | $12.8M | Buy |
90,590
+40,110
| +79% | +$5.44M | 5.33% | 4 |
|
|
2023
Q3 | $6.66M | Hold |
50,480
| – | – | 3.23% | 7 |
|
|
2023
Q2 | $6.11M | Hold |
50,480
| – | – | 2.85% | 11 |
|
|
2023
Q1 | $5.25M | Sell |
50,480
-1,200
| -2% | -$116K | 2.53% | 13 |
|
|
2022
Q4 | $4.58M | Buy |
51,680
+300
| +0.6% | +$28.6K | 2.28% | 13 |
|
|
2022
Q3 | $4.94M | Hold |
51,380
| – | – | 2.71% | 9 |
|
|
2022
Q2 | $5.62M | Buy |
51,380
+600
| +1% | +$70.9K | 2.88% | 8 |
|
|
2022
Q1 | $7.09M | Sell |
50,780
-600
| -1% | -$81.6K | 3.19% | 9 |
|
|
2021
Q4 | $7.43M | Hold |
51,380
| – | – | 2.95% | 11 |
|
|
2021
Q3 | $6.85M | Hold |
51,380
| – | – | 3.01% | 10 |
|
|
2021
Q2 | $6.44M | Hold |
51,380
| – | – | 2.81% | 10 |
|
|
2021
Q1 | $5.31M | Hold |
51,380
| – | – | 2.39% | 13 |
|
|
2020
Q4 | $4.5M | Buy |
51,380
+1,100
| +2% | +$92.8K | 2.19% | 16 |
|
|
2020
Q3 | $3.69M | Sell |
50,280
-1,100
| -2% | -$83.9K | 2.08% | 20 |
|
|
2020
Q2 | $3.63M | Hold |
51,380
| – | – | 2.14% | 17 |
|
|
2020
Q1 | $2.99M | Buy |
51,380
+1,100
| +2% | +$74.6K | 2.14% | 17 |
|
|
2019
Q4 | $3.36M | Sell |
50,280
-700
| -1% | -$45.2K | 1.99% | 17 |
|
|
2019
Q3 | $3.11M | Hold |
50,980
| – | – | 1.81% | 16 |
|
|
2019
Q2 | $2.75M | Hold |
50,980
| – | – | 1.62% | 21 |
|
|
2019
Q1 | $2.99M | Buy |
50,980
+900
| +2% | +$50.5K | 1.83% | 18 |
|
|
2018
Q4 | $2.59M | Sell |
50,080
-200
| -0.4% | -$10.7K | 1.98% | 16 |
|
|
2018
Q3 | $3M | Hold |
50,280
| – | – | 1.99% | 17 |
|
|
2018
Q2 | $2.81M | Hold |
50,280
| – | – | 1.99% | 17 |
|
|
2018
Q1 | $2.59M | Sell |
50,280
-900
| -2% | -$49.7K | 1.81% | 19 |
|
|
2017
Q4 | $2.68M | Sell |
51,180
-600
| -1% | -$30.5K | 1.85% | 17 |
|
|
2017
Q3 | $2.48M | Sell |
51,780
-600
| -1% | -$27.9K | 1.77% | 23 |
|
|
2017
Q2 | $2.38M | Sell |
52,380
-100
| -0.2% | -$4.58K | 1.75% | 21 |
|
|
2017
Q1 | $2.18M | Hold |
52,480
| – | – | 1.6% | 23 |
|
|
2016
Q4 | $2.02M | Hold |
52,480
| – | – | 1.56% | 22 |
|
|
2016
Q3 | $2.04M | Hold |
52,480
| – | – | 1.58% | 22 |
|
|
2016
Q2 | $1.82M | Sell |
52,480
-20
| -0% | -$718 | 1.42% | 24 |
|
|
2016
Q1 | $1.96M | Buy |
52,500
+500
| +1% | +$17.9K | 1.54% | 22 |
|
|
2015
Q4 | $1.97M | Sell |
52,000
-51,980
| -50% | -$1.86M | 1.62% | 22 |
|
|
2015
Q3 | $3.24M | Sell |
103,980
-600
| -0.6% | -$18.4K | 2.76% | 9 |
|
|
2015
Q2 | $2.77M | Buy |
104,580
+294
| +0.3% | +$7.88K | 2.26% | 15 |
|
|
2015
Q1 | $2.87M | Hold |
104,286
| – | – | 2.43% | 15 |
|
|
2014
Q4 | $2.75M | Buy |
+104,286
| New | +$2.8M | 2.47% | 15 |
|
Other funds holding GOOG
VCM
VPM
Long Road Investment Counsel's GOOG Position: Q1 2026 in Review
Long Road Investment Counsel increased its Alphabet (Google) Class C (GOOG) stake by 2.5% in Q1 2026, buying an estimated $377K and bringing the position to 48,799 shares worth $14M. The position accounts for 5.49% of the portfolio, ranked #3.
Long Road Investment Counsel first reported a position in GOOG in Q4 2014 and has held it in 46 quarters since. The position peaked at $14.9M in Q4 2025. 5,122 funds tracked by Wall St. Rank hold GOOG as of Q1 2026.
- Long Road Investment Counsel held 48,799 shares of Alphabet (Google) Class C worth $14M as of Q1 2026.
- Long Road Investment Counsel bought 1,200 Alphabet (Google) Class C shares in Q1 2026, an estimated $377K.
- Alphabet (Google) Class C made up 5.49% of Long Road Investment Counsel's portfolio in Q1 2026, its #3 holding.
- Long Road Investment Counsel first reported a position in Alphabet (Google) Class C in Q4 2014 and has held it in 46 quarters since.
- Long Road Investment Counsel's Alphabet (Google) Class C position peaked at $14.9M in Q4 2025.
- 5,122 funds tracked by Wall St. Rank held Alphabet (Google) Class C as of Q1 2026.
Based on Long Road Investment Counsel's 13F filing for Q1 2026, filed 8 May 2026.