Ken Fisher Fisher Asset Management
Ken Fisher is the founder and executive chairman of Fisher Investments, a global money management firm overseeing billions of dollars in assets. He gained early recognition for pioneering the use of the price-to-sales ratio in stock analysis and wrote the long-running “Portfolio Strategy” column in Forbes. Over the years, Fisher has authored numerous books on investing and wealth management, many of which have become bestsellers.
Top Buys
| Rank | Stock | Value |
|---|---|---|
| 1 |
SAP
SAP
|
+$2.15B |
| 2 |
UBS Group
UBS
|
+$1.53B |
| 3 |
BP
BP
|
+$1.23B |
| 4 |
Spotify
SPOT
|
+$1.13B |
| 5 |
Barclays
BCS
|
+$1.09B |
Top Sells
| Rank | Stock | Value |
|---|---|---|
| 1 |
Amazon
AMZN
|
+$2.73B |
| 2 |
Advanced Micro Devices
AMD
|
+$2.53B |
| 3 |
Alphabet (Google) Class A
GOOGL
|
+$2.47B |
| 4 |
Broadcom
AVGO
|
+$2.43B |
| 5 |
Netflix
NFLX
|
+$2.34B |
Sector Composition
| Rank | Sector | Weight |
|---|---|---|
| 1 | Technology | 24.26% |
| 2 | Financials | 16.92% |
| 3 | Healthcare | 11.65% |
| 4 | Industrials | 8.55% |
| 5 | Energy | 7.12% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Change in Stake | Capital Flow | |
|---|---|---|---|---|---|---|
1
Apple
AAPL
$4.9T
| $11.8B | 5.12% |
53,288,778
-6,001,266
| -10% | -$1.39B |
|
2
NVIDIA
NVDA
$4.72T
| $9.83B | 4.26% |
90,741,118
-7,598,261
| -8% | -$963M |
|
3
Microsoft
MSFT
$3.35T
| $9.46B | 4.09% |
25,197,639
-3,030,863
| -11% | -$1.24B |
|
4
Vanguard Intermediate-Term Corporate Bond ETF
VCIT
$66.3B
| $7.96B | 3.45% |
97,403,605
+4,619,654
| +5% | +$374M |
|
|
5
Amazon
AMZN
$2.53T
| $6.2B | 2.68% |
32,578,903
-12,580,834
| -28% | -$2.73B |
|
|
6
Alphabet (Google) Class A
GOOGL
$4.08T
| $5.72B | 2.48% |
37,016,311
-13,598,727
| -27% | -$2.47B |
|
7
iShares 7-10 Year Treasury Bond ETF
IEF
$47.2B
| $5.24B | 2.27% |
54,964,750
+5,744,750
| +12% | +$537M |
|
8
JPMorgan Chase
JPM
$933B
| $4.51B | 1.95% |
18,369,132
+967,696
| +6% | +$247M |
|
9
Eli Lilly
LLY
$1.03T
| $4.49B | 1.94% |
5,438,446
+202,338
| +4% | +$168M |
|
10
Meta Platforms (Facebook)
META
$1.37T
| $3.72B | 1.61% |
6,450,848
-224,326
| -3% | -$145M |
|
11
ExxonMobil
XOM
$651B
| $3.62B | 1.57% |
30,415,363
+583,794
| +2% | +$64.6M |
|
12
Home Depot
HD
$332B
| $3.55B | 1.54% |
9,677,578
+125,488
| +1% | +$48.9M |
|
13
Walmart Inc
WMT
$884B
| $3.5B | 1.52% |
39,917,929
-8,875,116
| -18% | -$833M |
|
|
14
SAP
SAP
$209B
| $3.49B | 1.51% |
12,993,705
+7,875,567
| +154% | +$2.15B |
|
15
Goldman Sachs
GS
$302B
| $3.45B | 1.49% |
6,312,142
+156,806
| +3% | +$94.4M |
|
16
Chevron
CVX
$383B
| $3.42B | 1.48% |
20,447,869
+555,021
| +3% | +$86.9M |
|
17
Caterpillar
CAT
$373B
| $3.04B | 1.31% |
9,210,125
+128,350
| +1% | +$45.7M |
|
18
TSMC
TSM
$2.09T
| $2.99B | 1.29% |
18,005,343
-10,346,607
| -36% | -$2.01B |
|
19
Costco
COST
$423B
| $2.96B | 1.28% |
3,131,239
+53,334
| +2% | +$52M |
|
20
UnitedHealth
UNH
$383B
| $2.75B | 1.19% |
5,250,580
+1,816,113
| +53% | +$928M |
|
21
Morgan Stanley
MS
$330B
| $2.72B | 1.18% |
23,296,036
+462,099
| +2% | +$59.5M |
|
22
ASML
ASML
$634B
| $2.65B | 1.15% |
3,993,320
+831,034
| +26% | +$605M |
|
23
RTX Corp
RTX
$289B
| $2.62B | 1.13% |
19,761,922
+714,237
| +4% | +$90.6M |
|
24
Visa
V
$673B
| $2.5B | 1.08% |
7,142,524
-2,616,179
| -27% | -$885M |
|
25
Oracle
ORCL
$367B
| $2.46B | 1.07% |
17,601,888
-393,776
| -2% | -$64.1M |
|
Similar funds
Ken Fisher's Q1 2025 Portfolio in Review
As of Q1 2025, Ken Fisher held 1,092 positions worth $231B, down 8.1% from $251B the previous quarter. Its ten largest holdings account for 30% of the portfolio.
Ken Fisher withdrew a net $11.5B in Q1 2025, closing 93 positions and reducing 435 holdings. Its most notable exit was United Microelectronic, an estimated $47.4M position sold in full.
By sector, the portfolio is most concentrated in Technology at 24% of assets, down from 30% a quarter earlier, followed by Financials and Healthcare.
Against the trend, Ken Fisher opened a new position in Spotify worth $1.12B.
- Ken Fisher's largest Q1 2025 buy was Spotify: 2,028,898 shares worth $1.12B.
- Ken Fisher added most to SAP in Q1 2025, an estimated $2.15B increase.
- Ken Fisher's biggest Q1 2025 reduction was Amazon, cutting an estimated $2.73B.
- Ken Fisher fully exited United Microelectronic in Q1 2025, selling an estimated $47.4M.
- Ken Fisher's ten largest holdings make up 30% of its $231B portfolio in Q1 2025.
- Ken Fisher opened 117 new positions and closed 93 in Q1 2025.
- Ken Fisher's portfolio value fell 8.1% quarter-over-quarter to $231B.
Based on Fisher Asset Management's 13F filing for Q1 2025, filed 14 May 2025.