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KFS

Kelly Financial Services Portfolio holdings

AUM $467M
1-Year Est. Return 21.13%
This Fund
S&P 500
This Quarter Est. Return
-1.24%
1 Year Est. Return
+21.13%
3 Year Est. Return
+58.45%
5 Year Est. Return
+59.78%
10 Year Est. Return
–
AUM
$288M
AUM Growth
+$10.3M
Cap. Flow
+$16.1M
Cap. Flow %
5.59%
Top 10 Hldgs %
58.29%
Holding
135
New
21
Increased
47
Reduced
36
Closed
22

Top Buys

Rank Stock Value
1
TLH icon
iShares 10-20 Year Treasury Bond ETF
TLH
+$10.5M
2
IVE icon
iShares S&P 500 Value ETF
IVE
+$6.79M
3
OEF icon
iShares S&P 100 ETF
OEF
+$4.7M
4
QLTA icon
iShares AAA-A Rated Corporate Bond ETF
QLTA
+$3.53M
5
IAU icon
iShares Gold Trust
IAU
+$3.26M

Top Sells

Rank Stock Value
1
TLT icon
iShares 20+ Year Treasury Bond ETF
TLT
+$6.3M
2
SPYG icon
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
+$2.96M
3
LQDW icon
iShares Investment Grade Corporate Bond BuyWrite Strategy ETF
LQDW
+$2.09M
4
IWY icon
iShares Russell Top 200 Growth ETF
IWY
+$1.48M
5
MBB icon
iShares MBS ETF
MBB
+$1.42M

Sector Composition

Rank Sector Weight
1 Technology 2.47%
2 Materials 1.69%
3 Financials 1.24%
4 Consumer Discretionary 1.08%
5 Healthcare 0.66%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
IVV icon
1
iShares Core S&P 500 ETF
IVV
$858B
$37.9M 13.16%
67,380
-1,647
-2% -$973K
QUAL icon
2
iShares MSCI USA Quality Factor ETF
QUAL
$45.7B
$20.2M 7.03%
118,281
+6,913
+6% +$1.24M
IVW icon
3
iShares S&P 500 Growth ETF
IVW
$70.5B
$18.6M 6.47%
200,448
+6,943
+4% +$700K
DYNF icon
4
BlackRock US Equity Factor Rotation ETF
DYNF
$37.4B
$17.5M 6.07%
358,201
+13,549
+4% +$696K
EFV icon
5
iShares MSCI EAFE Value ETF
EFV
$28.3B
$13.9M 4.82%
235,192
-17,862
-7% -$1.01M
BINC icon
6
BlackRock Flexible Income ETF
BINC
$16.1B
$13.4M 4.66%
255,767
+17,309
+7% +$907K
IVE icon
7
iShares S&P 500 Value ETF
IVE
$49.1B
$13.2M 4.6%
69,510
+35,096
+102% +$6.79M
TLH icon
8
iShares 10-20 Year Treasury Bond ETF
TLH
$11B
$11.9M 4.14%
114,775
+103,733
+939% +$10.5M
EMXC icon
9
iShares MSCI Emerging Markets ex China ETF
EMXC
$22.1B
$10.9M 3.79%
197,964
-11,660
-6% -$654K
QLTA icon
10
iShares AAA-A Rated Corporate Bond ETF
QLTA
$1.24B
$10.2M 3.55%
215,045
+74,960
+54% +$3.53M
MBB icon
11
iShares MBS ETF
MBB
$39.1B
$9.08M 3.16%
96,858
-15,391
-14% -$1.42M
OEF icon
12
iShares S&P 100 ETF
OEF
$19.5B
$8.46M 2.94%
31,245
+16,366
+110% +$4.7M
IYW icon
13
iShares US Technology ETF
IYW
$22.6B
$7.64M 2.66%
54,407
+1,605
+3% +$250K
IAU icon
14
iShares Gold Trust
IAU
$62.8B
$6.22M 2.16%
105,563
+60,342
+133% +$3.26M
SCHR
15
Schwab Intermediately-Term US Treasury ETF
SCHR
$13.3B
$5.13M 1.78%
206,317
+42,249
+26% +$1.03M
SHW icon
16
Sherwin-Williams
SHW
$83.5B
$4.86M 1.69%
13,908
+1
+0% +$351
MTUM icon
17
iShares MSCI USA Momentum Factor ETF
MTUM
$23.6B
$4.76M 1.65%
23,544
+1,385
+6% +$296K
SOXX icon
18
iShares Semiconductor ETF
SOXX
$38.4B
$4.72M 1.64%
25,064
+1,782
+8% +$380K
HYDB icon
19
iShares High Yield Systematic Bond ETF
HYDB
$1.61B
$3.88M 1.35%
82,384
+2,203
+3% +$104K
USIG icon
20
iShares Broad USD Investment Grade Corporate Bond ETF
USIG
$17.3B
$3.66M 1.27%
71,673
+10,358
+17% +$525K
EMB icon
21
iShares JPMorgan USD Emerging Markets Bond ETF
EMB
$14.9B
$3.63M 1.26%
40,096
+1,662
+4% +$150K
AAPL icon
22
Apple
AAPL
$4.97T
$3.61M 1.25%
16,249
-57
-0.3% -$13.2K
HYGW icon
23
iShares High Yield Corporate Bond BuyWrite Strategy ETF
HYGW
$112M
$2.99M 1.04%
95,115
+19,393
+26% +$615K
JAAA icon
24
Janus Henderson AAA CLO ETF
JAAA
$29.1B
$2.06M 0.72%
40,685
-25,857
-39% -$1.31M
THRO
25
iShares U.S. Thematic Rotation Active ETF
THRO
$6.22B
$1.92M 0.67%
+60,580
New +$2.04M
1
2 3 4 5

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SP
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KWS
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HP
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JHC
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UC
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LN
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Kelly Financial Services's Q1 2025 Portfolio in Review

As of Q1 2025, Kelly Financial Services held 135 positions worth $288M, up 3.7% from $277M the previous quarter. Its ten largest holdings account for 58% of the portfolio.

Kelly Financial Services deployed $16.1M of net new capital in Q1 2025, opening 21 new positions and adding to 47 existing holdings. Its largest new stake was iShares U.S. Thematic Rotation Active ETF: 60,580 shares worth $1.92M.

By sector, the portfolio is most concentrated in Technology at 2.5% of assets, down from 2.6% a quarter earlier, followed by Materials and Financials.

On the sell side, the largest reduction was iShares 20+ Year Treasury Bond ETF, an estimated $6.3M trimmed.

  • Kelly Financial Services's largest Q1 2025 buy was iShares U.S. Thematic Rotation Active ETF: 60,580 shares worth $1.92M.
  • Kelly Financial Services added most to iShares 10-20 Year Treasury Bond ETF in Q1 2025, an estimated $10.5M increase.
  • Kelly Financial Services's biggest Q1 2025 reduction was iShares 20+ Year Treasury Bond ETF, cutting an estimated $6.3M.
  • Kelly Financial Services fully exited State Street SPDR Portfolio S&P 500 Growth ETF in Q1 2025, selling an estimated $2.96M.
  • Kelly Financial Services's ten largest holdings make up 58% of its $288M portfolio in Q1 2025.
  • Kelly Financial Services opened 21 new positions and closed 22 in Q1 2025.
  • Kelly Financial Services's portfolio value rose 3.7% quarter-over-quarter to $288M.

Based on Kelly Financial Services's 13F filing for Q1 2025, filed 15 Apr 2025.