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KFS

Kelly Financial Services Portfolio holdings

AUM $467M
1-Year Est. Return 21.13%
This Fund
S&P 500
This Quarter Est. Return
+7.03%
1 Year Est. Return
+21.13%
3 Year Est. Return
+58.45%
5 Year Est. Return
+59.78%
10 Year Est. Return
–
AUM
$386M
AUM Growth
+$46.7M
Cap. Flow
+$23.6M
Cap. Flow %
6.11%
Top 10 Hldgs %
54.15%
Holding
124
New
8
Increased
50
Reduced
50
Closed
10

Top Buys

Rank Stock Value
1
IEMG icon
iShares Core MSCI Emerging Markets ETF
IEMG
+$16.9M
2
DYNF icon
BlackRock US Equity Factor Rotation ETF
DYNF
+$8.84M
3
OEF icon
iShares S&P 100 ETF
OEF
+$6.6M
4
SHLD icon
Global X Defense Tech ETF
SHLD
+$6M
5
BAI
iShares A.I. Innovation and Tech Active ETF
BAI
+$3.67M

Top Sells

Rank Stock Value
1
EMXC icon
iShares MSCI Emerging Markets ex China ETF
EMXC
+$12.4M
2
IYW icon
iShares US Technology ETF
IYW
+$7.86M
3
EFV icon
iShares MSCI EAFE Value ETF
EFV
+$7.68M
4
SPMO icon
Invesco S&P 500 Momentum ETF
SPMO
+$2.28M
5
IVV icon
iShares Core S&P 500 ETF
IVV
+$1.68M

Sector Composition

Rank Sector Weight
1 Technology 2.34%
2 Materials 1.25%
3 Consumer Discretionary 0.94%
4 Financials 0.93%
5 Industrials 0.73%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
ICVT icon
51
iShares Convertible Bond ETF
ICVT
$7.35B
$681K 0.18%
6,807
-196
-3% -$18.4K
JPM icon
52
JPMorgan Chase
JPM
$950B
$680K 0.18%
2,154
-94
-4% -$28K
JEPQ icon
53
JPMorgan Nasdaq Equity Premium Income ETF
JEPQ
$40.9B
$679K 0.18%
11,807
+462
+4% +$25.6K
VUG icon
54
Vanguard Morningstar Growth ETF
VUG
$231B
$653K 0.17%
8,172
– –
XOM icon
55
ExxonMobil
XOM
$634B
$651K 0.17%
5,773
+15
+0.3% +$1.67K
VEA icon
56
Vanguard FTSE Developed Markets ETF
VEA
$236B
$642K 0.17%
10,716
-173
-2% -$10.1K
XLSR icon
57
State Street US Sector Rotation ETF
XLSR
$1.05B
$632K 0.16%
10,605
-331
-3% -$18.9K
TSLA icon
58
Tesla
TSLA
$1.3T
$599K 0.16%
1,346
+15
+1% +$5.2K
CVX icon
59
Chevron
CVX
$366B
$545K 0.14%
3,511
+429
+14% +$66.4K
JNJ icon
60
Johnson & Johnson
JNJ
$625B
$542K 0.14%
2,925
-189
-6% -$32.4K
ILCV icon
61
iShares Morningstar Value ETF
ILCV
$1.35B
$510K 0.13%
5,664
-167
-3% -$14.4K
BBUS icon
62
JPMorgan BetaBuilders US Equity ETF
BBUS
$9.21B
$498K 0.13%
4,130
-125
-3% -$14.5K
GOOGL icon
63
Alphabet (Google) Class A
GOOGL
$4.33T
$496K 0.13%
2,041
+446
+28% +$93.4K
LQD icon
64
iShares iBoxx $ Investment Grade Corporate Bond ETF
LQD
$33B
$485K 0.13%
4,353
-29
-0.7% -$3.19K
VTV icon
65
Vanguard Morningstar Value ETF
VTV
$191B
$463K 0.12%
2,485
-49
-2% -$8.87K
TJX icon
66
TJX Companies
TJX
$178B
$463K 0.12%
3,201
+2
+0.1% +$266
MAR icon
67
Marriott International
MAR
$92.3B
$440K 0.11%
1,688
+1
+0.1% +$269
ABBV icon
68
AbbVie
ABBV
$435B
$439K 0.11%
1,894
+87
+5% +$17.7K
SPEM icon
69
State Street SPDR Portfolio Emerging Markets ETF
SPEM
$17.7B
$424K 0.11%
9,066
+1,491
+20% +$66.3K
USMV icon
70
iShares MSCI USA Min Vol Factor ETF
USMV
$24.2B
$409K 0.11%
4,297
-282
-6% -$26.4K
SPDW icon
71
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
$41.6B
$403K 0.1%
9,406
+2,628
+39% +$109K
FISR icon
72
State Street Fixed Income Sector Rotation ETF
FISR
$494M
$388K 0.1%
14,899
-9,694
-39% -$250K
GOOG icon
73
Alphabet (Google) Class C
GOOG
$4.32T
$377K 0.1%
1,547
-14
-0.9% -$2.94K
COP icon
74
ConocoPhillips
COP
$141B
$368K 0.1%
3,890
– –
ROK icon
75
Rockwell Automation
ROK
$49B
$368K 0.1%
1,053
-29
-3% -$10K
1 2
3
4 5

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VCM
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SP
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HP
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JHC
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UC
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LN
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SCA
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Kelly Financial Services's Q3 2025 Portfolio in Review

As of Q3 2025, Kelly Financial Services held 124 positions worth $386M, up 14% from $339M the previous quarter. Its ten largest holdings account for 54% of the portfolio.

Kelly Financial Services deployed $23.6M of net new capital in Q3 2025, opening 8 new positions and adding to 50 existing holdings. Its largest new stake was Global X Defense Tech ETF: 95,605 shares worth $6.72M.

By sector, the portfolio is most concentrated in Technology at 2.3% of assets, down from 2.4% a quarter earlier, followed by Materials and Consumer Discretionary.

On the sell side, the largest reduction was iShares US Technology ETF, an estimated $7.86M trimmed.

  • Kelly Financial Services's largest Q3 2025 buy was Global X Defense Tech ETF: 95,605 shares worth $6.72M.
  • Kelly Financial Services added most to iShares Core MSCI Emerging Markets ETF in Q3 2025, an estimated $16.9M increase.
  • Kelly Financial Services's biggest Q3 2025 reduction was iShares US Technology ETF, cutting an estimated $7.86M.
  • Kelly Financial Services fully exited iShares MSCI Emerging Markets ex China ETF in Q3 2025, selling an estimated $12.4M.
  • Kelly Financial Services's ten largest holdings make up 54% of its $386M portfolio in Q3 2025.
  • Kelly Financial Services opened 8 new positions and closed 10 in Q3 2025.
  • Kelly Financial Services's portfolio value rose 14% quarter-over-quarter to $386M.

Based on Kelly Financial Services's 13F filing for Q3 2025, filed 15 Oct 2025.