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KFS

Kelly Financial Services Portfolio holdings

AUM $467M
1-Year Est. Return 21.13%
This Fund
S&P 500
This Quarter Est. Return
-1.24%
1 Year Est. Return
+21.13%
3 Year Est. Return
+58.45%
5 Year Est. Return
+59.78%
10 Year Est. Return
–
AUM
$288M
AUM Growth
+$10.3M
Cap. Flow
+$16.1M
Cap. Flow %
5.59%
Top 10 Hldgs %
58.29%
Holding
135
New
21
Increased
47
Reduced
36
Closed
22

Top Buys

Rank Stock Value
1
TLH icon
iShares 10-20 Year Treasury Bond ETF
TLH
+$10.5M
2
IVE icon
iShares S&P 500 Value ETF
IVE
+$6.79M
3
OEF icon
iShares S&P 100 ETF
OEF
+$4.7M
4
QLTA icon
iShares AAA-A Rated Corporate Bond ETF
QLTA
+$3.53M
5
IAU icon
iShares Gold Trust
IAU
+$3.26M

Top Sells

Rank Stock Value
1
TLT icon
iShares 20+ Year Treasury Bond ETF
TLT
+$6.3M
2
SPYG icon
State Street SPDR Portfolio S&P 500 Growth ETF
SPYG
+$2.96M
3
LQDW icon
iShares Investment Grade Corporate Bond BuyWrite Strategy ETF
LQDW
+$2.09M
4
IWY icon
iShares Russell Top 200 Growth ETF
IWY
+$1.48M
5
MBB icon
iShares MBS ETF
MBB
+$1.42M

Sector Composition

Rank Sector Weight
1 Technology 2.47%
2 Materials 1.69%
3 Financials 1.24%
4 Consumer Discretionary 1.08%
5 Healthcare 0.66%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
ITOT icon
26
iShares Core S&P Total US Stock Market ETF
ITOT
$97.8B
$1.88M 0.65%
15,438
-5,348
-26% -$689K
MSFT icon
27
Microsoft
MSFT
$3.71T
$1.66M 0.58%
4,418
-37
-0.8% -$15.1K
IUSB icon
28
iShares Core Universal USD Bond ETF
IUSB
$43.1B
$1.64M 0.57%
35,523
-1,739
-5% -$79.3K
SPMO icon
29
Invesco S&P 500 Momentum ETF
SPMO
$21.9B
$1.62M 0.56%
17,495
+4,932
+39% +$483K
HEFA icon
30
iShares Currency Hedged MSCI EAFE ETF
HEFA
$7.71B
$1.57M 0.55%
+43,396
New +$1.58M
HIMU
31
iShares High Yield Muni Active ETF
HIMU
$2.42B
$1.44M 0.5%
+29,028
New +$1.45M
ILCV icon
32
iShares Morningstar Value ETF
ILCV
$1.35B
$1.26M 0.44%
+15,461
New +$1.28M
SPY icon
33
State Street SPDR S&P 500 ETF Trust
SPY
$823B
$1.2M 0.42%
2,143
-1,468
-41% -$863K
IWX icon
34
iShares Russell Top 200 Value ETF
IWX
$4.07B
$1.17M 0.41%
+14,295
New +$1.18M
INDB icon
35
Independent Bank
INDB
$3.99B
$1.13M 0.39%
18,100
– –
JEPI icon
36
JPMorgan Equity Premium Income ETF
JEPI
$45.9B
$1.1M 0.38%
19,327
-13,258
-41% -$772K
EEM icon
37
iShares MSCI Emerging Markets ETF
EEM
$29.5B
$1.06M 0.37%
+24,355
New +$1.06M
ICVT icon
38
iShares Convertible Bond ETF
ICVT
$7.35B
$1.06M 0.37%
12,710
+64
+0.5% +$5.52K
AMZN icon
39
Amazon
AMZN
$2.96T
$1M 0.35%
5,257
-49
-0.9% -$10.6K
BIDD
40
iShares International Dividend Active ETF
BIDD
$420M
$990K 0.34%
38,242
+7,549
+25% +$196K
BALI icon
41
iShares U.S. Large Cap Premium Income Active ETF
BALI
$1.35B
$962K 0.33%
33,402
+5,162
+18% +$155K
SPXL icon
42
Direxion Daily S&P 500 Bull 3x ETF
SPXL
$7.42B
$807K 0.28%
5,747
-98
-2% -$16.4K
PBTP icon
43
Invesco 0-5 Yr US TIPS ETF
PBTP
$116M
$779K 0.27%
+30,006
New +$772K
RTX icon
44
RTX Corp
RTX
$301B
$777K 0.27%
5,869
+6
+0.1% +$761
IVLU icon
45
iShares MSCI Intl Value Factor ETF
IVLU
$4.55B
$674K 0.23%
22,244
+1,838
+9% +$53.6K
XOM icon
46
ExxonMobil
XOM
$634B
$656K 0.23%
5,516
-204
-4% -$22.6K
FISR icon
47
State Street Fixed Income Sector Rotation ETF
FISR
$494M
$642K 0.22%
24,825
-43,048
-63% -$1.1M
JEPQ icon
48
JPMorgan Nasdaq Equity Premium Income ETF
JEPQ
$40.9B
$624K 0.22%
12,046
-9,636
-44% -$537K
HD icon
49
Home Depot
HD
$355B
$604K 0.21%
1,648
+99
+6% +$38.6K
SPDW icon
50
State Street SPDR Portfolio Developed World ex-US ETF
SPDW
$41.6B
$593K 0.21%
16,293
+4,317
+36% +$156K
1
2
3 4 5

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VCM
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SP
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HP
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JHC
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UC
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SCA
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Kelly Financial Services's Q1 2025 Portfolio in Review

As of Q1 2025, Kelly Financial Services held 135 positions worth $288M, up 3.7% from $277M the previous quarter. Its ten largest holdings account for 58% of the portfolio.

Kelly Financial Services deployed $16.1M of net new capital in Q1 2025, opening 21 new positions and adding to 47 existing holdings. Its largest new stake was iShares U.S. Thematic Rotation Active ETF: 60,580 shares worth $1.92M.

By sector, the portfolio is most concentrated in Technology at 2.5% of assets, down from 2.6% a quarter earlier, followed by Materials and Financials.

On the sell side, the largest reduction was iShares 20+ Year Treasury Bond ETF, an estimated $6.3M trimmed.

  • Kelly Financial Services's largest Q1 2025 buy was iShares U.S. Thematic Rotation Active ETF: 60,580 shares worth $1.92M.
  • Kelly Financial Services added most to iShares 10-20 Year Treasury Bond ETF in Q1 2025, an estimated $10.5M increase.
  • Kelly Financial Services's biggest Q1 2025 reduction was iShares 20+ Year Treasury Bond ETF, cutting an estimated $6.3M.
  • Kelly Financial Services fully exited State Street SPDR Portfolio S&P 500 Growth ETF in Q1 2025, selling an estimated $2.96M.
  • Kelly Financial Services's ten largest holdings make up 58% of its $288M portfolio in Q1 2025.
  • Kelly Financial Services opened 21 new positions and closed 22 in Q1 2025.
  • Kelly Financial Services's portfolio value rose 3.7% quarter-over-quarter to $288M.

Based on Kelly Financial Services's 13F filing for Q1 2025, filed 15 Apr 2025.